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  • TechCareem, Uber, Easy Taxi to Hit Jordan Roads
    Ahmed MaherDecember 25, 2017
    81

    Careem, Uber, Easy Taxi to Legally Hit Jordan Roads

    Jordan gave ride-hailing apps the green light to operate in the country after fulfilling some…

    Details
  • NewsVodafone Salah, Liverpool’s Mohamed Salah Named Vodafone Egypt’s Brand Ambassador
    Editorial TeamDecember 20, 2017
    103

    Mohamed Salah Named Vodafone Egypt’s Brand Ambassador

    Mohamed Salah, the Egyptian football star has been named as brand ambassador of Vodafone Egypt…

    Details
  • NewsGrey Group (WPP) acquires a majority stake in hug digital                                            
    Editorial TeamDecember 19, 2017
    64

    Grey Group (WPP) acquires a majority stake in hug digital                                            

    Grey Group has acquired a majority stake in hug digital – a leading independent regional…

    Details
  • Culture
    Ahmed MaherDecember 18, 2017
    104

    Saudi Twitter Erupts With Satirical Movie Titles After Cinema Ban Lift

    Saudi Arabia’s decision to lift its 35-year ban on cinemas sparked a wave of satire…

    Details
  • GuidesInstagram Launches the Ability to Follow Hashtags
    Ahmed MaherDecember 13, 2017
    114

    Instagram Launches the Ability to Follow Hashtags

    Instagram has launched a new feature that enables users to follow hashtags, which allows them…

    Details
  • CampaignsInertia Egypt Reveals New Tagline ‘Remember to Live’
    Lina GilaniDecember 8, 2017
    59

    Inertia Egypt Reveals New Tagline ‘Remember to Live’

    Inertia Egypt launched a campaign to reveal their new catchy tagline: remember to live. The…

    Details
  • Market WatchAnghami Names Paul Akiki Chief Brand Officer
    Editorial TeamDecember 4, 2017
    87

    Anghami Names Paul Akiki Chief Brand Officer

    Anghami, the leading music streaming company in the MENA region, announced the appointment of Paul…

    Details
  • Newslaliga arabic
    Editorial TeamNovember 29, 2017
    76

    LaLiga scores big on social media in Arab world

    LaLiga has managed to surpass 4,735,000 Facebook followers in Arab countries. The Spanish competition, which…

    Details
  • MarketingBahrain’s Jehan Abdulkarim Among Holmes Innovator 25 EMEA
    Alex MaloufNovember 19, 2017
    39

    Jehan Abdulkarim Becomes First Gulf National Named Holmes Report Innovator

    Jehan Abdulkarim, a Bahraini national and Accenture’s Marketing and Communications Director, has become the first…

    Details
  • MarketingThe Evolution of the Twitter Logo: From Text to Icon
    Ahmed MaherNovember 12, 2017
    456

    From Bird to X: The Evolution of the Twitter Logo (2006–2025)

    Recognized by 90% of internet users, Twitter’s iconic bird logo once symbolized global conversation. But…

    Details
  • MarketingEgypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’
    Alex MaloufNovember 5, 2017
    60

    Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’

    If Egypt is going to be a competitive nation brand globally, the country must make…

    Details
  • CampaignsVodafone Spooks Egyptians With Viral Flex Super Powers Campaign
    Lina GilaniNovember 3, 2017
    89

    Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign

    Vodafone Egypt took advantage of the Halloween celebrations in Egypt to create more exposure for…

    Details
  • TechEgypt’s first programming competition, wuzzuf
    Editorial TeamNovember 1, 2017
    93

    WUZZUF crowns winners of Egypt’s first programming competition

    15 winners were crowned at Egypt’s first programming competition “A2OJ’s Code Battle”, organized by WUZZUF.com on…

    Details
  • CampaignsMcDonald's Egypt Misspellings, mcdonald's Egypt Ezbet Khairallah, McDonald's Misspellings Spark Viral Campaign
    Editorial TeamOctober 27, 2017
    191

    McDonald’s Egypt Misspellings Spark Viral Campaign

    Egyptians mocked McDonald’s on social media platforms over misspelled Arabic words seen on donation boxes…

    Details
  • Newsmost positively talked about brands among Egypt millennials
    Editorial TeamOctober 23, 2017
    75

    YouGov: 10 most positively talked about brands among Egypt millennials

    Facebook is the most positively talked about brand among millennials in Egypt, ahead of Pepsi…

    Details
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