Marketing
Discover the latest in digital marketing: performance, content, social media, SEO, SEM, and brand strategy from MENA’s top voices.
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Top 5 Digital Marketing Strategies Winning MENA in 2025
By mid-2025, digital marketing is no longer about chasing trends. It’s about building systems that adapt, scale, and deliver measurable…
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The Evolution of Influencer Marketing: From Royal Endorsements to Social Media Powerhouses
Influencer marketing is everywhere, from Instagram stories to YouTube vlogs, TikTok trends, and blog reviews. While it may seem like…
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The Zeigarnik Effect: How Unfinished Business Fuels Modern Customer Engagement
In the bustling cafés of 1920s Vienna, Soviet psychologist Bluma Zeigarnik made a fascinating observation: waiters could remember complex, unpaid…
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What is Google’s E-E-A-T Principle and How to Use it for SEO Success?
In the ever-evolving world of digital marketing, staying ahead of the curve is paramount. One essential factor that often flies…
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All What You Need To Know About Webflow Localization Product
The no-code website builder Webflow released an update on the progress of its new product to localize websites for customers…
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Parent-Child Pages: Your Key to SEO Success
For most pages on your website, essential ones in your nav menu, you should assign them parent pages. For example,…
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Best WordPress Real-time Backup Plugin Tools – Pros & Cons
With the increasing number of WooCommerce sites being built every day, especially after the pandemic, the demand for specialized WooCommerce…
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‘Ross’ New Free SEO Chrome Extension
It’s essential to check your on-page SEO implementation efforts now and then using a paid or a free SEO Chrome…
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What is Web Light Search Results?
If you are a site owner on Google Search Console, you might have noticed Web Light search results served to…
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Facebook teams up with TBWA\RAAD to showcase people behind #LoveLocal
Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local…
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What are most common issues that HR deal with?
Human resources. Suppose you’ve worked in an office before you may know them as the people who deal with the…
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How Can Startups Use Virtual Credit Cards To Empower Growth?
Virtual credit cards are quickly gaining traction around the world in the B2B payment space. Created for online transactions, they…
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Facebook Reveals Top Emojis in MENA, Celebrates World Emoji Day
History has shown us that images are worth more than words. Thanks to the rise of visual-based communication, we are…
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Going viral – is it luck or is it planning?
Back in 1975, viral videos weren’t a thing. Or perhaps they sort of were, but they didn’t have a name.…
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5 Link Building Tactics to Boost Your Online Presence
Using SEO to build an online presence is an essential need these days. Apart from putting your brand in the…
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