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Egypt’s Fashion and Beauty Marketplace, The Fashion Kingdom (TFK), has released a week-long campaign leveraging data for women’s empowerment in celebration of International Women’s Day 2022....
Carrefour has launched a partnership with Meta; to support the group’s digital transformation, and provide more personalized experiences for customers and 320,000 employees. The initiative will be...
Performance marketing is one of the most trending functions in any startup or growing business; it plays a significant role in growth. Sourcing high-quality applications for...
Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local small and medium businesses (SMBs) in...
Facebook has launched a new initiative to offer digital support to local small and medium businesses in the MENA region, which suffered the hardest during the Coronavirus...
Human resources. Suppose you’ve worked in an office before you may know them as the people who deal with the payroll or the employment recruitment drives....
Virtual credit cards are quickly gaining traction around the world in the B2B payment space. Created for online transactions, they enable greater control and security, provide...
Promoting or recommending a product is commonly seen all over the internet, particularly on social media or bloggers pages. Influencer Marketing has become one of the...
History has shown us that images are worth more than words. Thanks to the rise of visual-based communication, we are returning to more graphic forms of...
Back in 1975, viral videos weren’t a thing. Or perhaps they sort of were, but they didn’t have a name. Why 1975? This was the year...
Japanese owned Rakuten Viber, one of the world’s leading messaging apps for free and secure communication, announces it will cut all business ties with Facebook. The...
Using SEO to build an online presence is an essential need these days. Apart from putting your brand in the top position in the search results...
As a law firm, there’s nothing more important than building a strong client base. And when the competition is high, you need to be on the...
As a business owner, there’s nothing more important than helping your business to grow. You probably know where you want your business to be within the...
Marketing has always been a subtle companion of trade and e-commerce. It started with word of mouth and later grew into an entire industry with its...
Eventtus revolutionized its brand strategy and visual identity as it is expanding its event tech solutions globally. These were the first changes to a renowned brand...
Sometimes the old ways are best. While most marketers are telling people to rely on using the Internet as their main source of marketing, this does...
Leading digital creative content and production agency Kijamii was named the “Independent Agency Of The Year” at the 2019 edition of the Dubai Lynx Festival of...
Marriott International has launched a dedicated dining platform in the UAE, MoreCravings.com, which allows guests to discover a wealth of food experiences across its properties all...
Radio Garden is a free radio aggregator service that allows listeners to explore processes of broadcasting and hearing identities across the entire globe. More than 10...
It’s without the shadow of a doubt that video content is here to stay across digital. Here at Digital Boom and Metrics, we were interested in...
J. Walter Thompson was successfully chosen by Zain Kuwait – one of the leading Telecom operators in the region – as its creative and communication partner,...
There are a few brands that are more beloved than Apple. And when it comes to leadership, few inspired me more than Steve Jobs. One person...
Connect Ads launched “Villa30 Studio” – its own creative digital studio, a move that will further enhance the dynamics of the digital agency ecosystem across the...
A communication is in plain language if its wording, structure, and design are so clear that the intended readers can easily find what they need, understand...
If you have just learned about search engine optimization (SEO), you might feel a little bit intimidated because it is so much you need to learn....
The internet-based music streaming service Deezer has appointed Kijamii as its digital agency in the Middle East and North Africa region. Kijamii will be responsible for...
This is the era of startups and technological innovations. A significant rise in self-employment has also been observed in the past few years as working professionals...
The pop-star Amr Diab‘s summer 2018 album “Kol Hayati” (my everything) is going to be released today exclusively for Vodafone users, and October 3 for the...
Tom Webster, Global Social Media Strategy Manager – Retail, Lubricants & Motorsport at Shell in the UK is one of the keynote speakers at the fourth...
The national media council’s law to regulate influencer marketing industry has came into effect on Jun 1. UAE-based social media influencers who are making commercial gains...
On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media over the state-owned mobile operator’s excessive branding, which dominated the paintwork....
The legend, Essam El-Hadary has signed a one-year agreement to become the brand ambassador for Panadol GSK. In his role as Panadol’s voice in 2018, El-hadary...
The FIFA World Cup trophy has landed in Dubai yesterday as part of the global FIFA World Cup™ Trophy Tour by Coca-Cola. The arrival of the...
Uber Egypt today signed a contract with MS Commercial to feature Mohamed Salah as its brand ambassador for 2018, making him the first sports player to...
Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person relying on and believing in a...
Mohamed Salah, the Egyptian football star has been named as brand ambassador of Vodafone Egypt for 2018, announced the mobile operator today. “The future is exciting,...
Research: 90% of internet users recognize the Twitter logo. What is a logo? Why do companies put in the effort to redesign, refresh, and update their...
If Egypt is going to be a competitive nation brand globally, the country must make better use of digital communications and marketing – The sentiment was...
Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand since the “Power to you” strapline...
Priya Patel, Brand Development Lead at Instagram and Ian Manning, Head of Agencies, Middle East, Africa and Pakistan at Facebook are both presenting at the third...
The tech baron announced three new iPhones and an Apple watch. As though that was not enough to draw attention, the company employed advertising techniques that...
Tamer Alphonse from Google is one of the keynote speakers at the third edition of the Marketing Kingdom Cairo, Egypt’s biggest gathering of international marketing professionals,...
You still don’t have your ticket for Marketing Kingdom Cairo 3? Egypt’s only international marketing event takes place from 15-16 October at Dusit Thani LakeView Hotel...
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in just above...
Christian Andersen, Director of Portfolio Marketing, Middle East and Africa, at IBM is presenting this coming October at the third edition of Marketing Kingdom Cairo (15-16 October)...
Pierandrea Quarta, Global Digital Brand Manager at Head&Shoulders is one of the international speakers at the third edition of the Marketing Kingdom Cairo, Egypt’s only global...
One of the biggest challenges faced by tech startups is mobile app discovery. With around 270 billion apps projected to be downloaded in 2017 (up from...
Bassem ElHady from KIjamii, Amal Homosany from Initiative Media, Ahmed Abbas from DigiSay and Amr El Kalaawy from FP7/CAI will discuss the role of agencies in...
Apple has launched a new campaign called “Switch” to showcase the differences between iPhone and other phones in the market. 11 short videos that highlight the...
Managing social media accounts can be a challenge, especially when you are addressing a large, international audience. From knowing what to post to writing understandable texts,...
Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative Industry Summit is connecting beginners and...
P World, the organizer of the Marketing Kingdom Cairo, has just announced that the third edition of the global marketing gathering, will take place from 15-16...
YouGov’s Brandindex yearly rankings of the best perceived brands by women in Egypt has been topped by Facebook. This year’s ranking of the best perceived brands...
J. Walter Thompson Innovation Group MEA released its Future 100 Trends and Change to Watch in 2017 report, which highlights the top 100 consumer trends driving...
Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email [email protected] with the details of your vacancies by...
The second edition of the Marketing Kingdom Amman, taking place from 1-2 March at King Hussein Business Park includes presentations by global and regional marketing gurus...
In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers. The snack brand, which goes by...
With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic class. This decrease in consumer expenditure...
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![Develop User Persona Using Google Analytics, Facebook Insights [Guide]](https://adigitalboom.com/wp-content/uploads/2016/12/define-user-persona-min-400x240.png)
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You’ve probably heard fellow marketeers tell you before that developing your marketing digital persona (Also referred to as user persona, customer persona, or buyer persona) is...
Coca-Cola Israel teamed up with creative agency Gefen Team to bring a new campaign called “The World’s First Selfie Bottle”. They attached a camera-equipped base to a 500...
With every meeting i have with either an advertising agency or direct clients, this question pops up “How do we win over our competition?”. It’s no a secret...
From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data. We collected digital stats for the first...
Any entity that wants to make a splash online has dreams of going viral. Unfortunately, there’s no set formula people can follow to get to this...
Magnus Zar, Founder of Think Agency and Sweden and one of Europe’s biggest experts on video marketing is speaking at the Marketing Kingdom Cairo 2, Egypt’s...
Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with free round tickets to Dubai. Read...
Skyrocketing prices are affecting many industries in Egypt everyday on different intensities. Some may have felt it while others not yet. Unfortunately sooner or later the...
FilFan.com’s key project/product manager, digital managing editor Mohamed Omar is stepping down from his position after 3 successful years of expanding the user base of FilFan.com and...
Jumia, Africa’s largest online shopping mall, aims to surpass last year’s Black Friday e-commerce success, when the company experienced a tenfold in sales and had over 1,500,000 online...
Taking place from 25-26 October at the InterContinental Citystars Hotel in Cairo and with speakers from Twitter, Google, Facebook, Yahoo! and Shazam presenting, the Marketing Kingdom...
The best global brands annual ranking list has been released by Interbrand. Apple retained the first position to be on top of the list with $170B value, since ousted Coca Cola in...
Coca Cola became the first brand to get a branded emoji on twitter. The Coca-Cola emoji featuring two Coke bottles clinking when using the hashtag #ShareaCoke in...
Josh Partridge, Senior Director for EMEA, Latin America and Canada at Shazam. Josh is one of the keynote speakers at the Marketing Kingdom, Egypt’s first ever...
The Marketing Kingdom Cairo, taking place from 25-26 October in Cairo, has been a frequent topic of discussion between Egyptian marketers in the past couple of...
The famous digital audio platform Soundcloud has launched its page on Facebook in Arabic to users in Egypt, a step that is believed to open the...
Dubai – So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed Helmy, and dozens of social media...
Social Media Newsjacking is essential for all brands. It’s a good opportunity to engage your customers on social media in a creative way, to show them how does your brand fit...
Google and Amazon have kicked off this year’s April Fool’s Day with two out-of-the-box ideas. The famous e-commerce website, Amazon covered its homepage with an old...
