Marketing

Well, savvy marketers and content enthusiasts, we’re over halfway through 2025, and what a year it’s been already. As the...

For most pages on your website, essential ones in your nav menu, you should assign them parent pages. For example,...

Google has launched a new status dashboard for webmaster owners to confirm if there is an issue with crawling, indexing,...

With the increasing number of WooCommerce sites being built every day, especially after the pandemic, the demand for specialized WooCommerce...

It's essential to check your on-page SEO implementation efforts now and then using a paid or a free SEO Chrome...

If you are a site owner on Google Search Console, you might have noticed Web Light search results served to...

Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local...

Facebook has launched a new initiative to offer digital support to local small and medium businesses in the MENA region,...

Human resources. Suppose you've worked in an office before you may know them as the people who deal with the...

Virtual credit cards are quickly gaining traction around the world in the B2B payment space. Created for online transactions, they...

History has shown us that images are worth more than words. Thanks to the rise of visual-based communication, we are...

Back in 1975, viral videos weren’t a thing. Or perhaps they sort of were, but they didn’t have a name....

Japanese owned​ ​Rakuten Viber​, one of the world’s leading messaging apps for free and secure communication, announces it will cut...

Using SEO to build an online presence is an essential need these days. Apart from putting your brand in the...

As a law firm, there's nothing more important than building a strong client base. And when the competition is high,...

As a business owner, there’s nothing more important than helping your business to grow. You probably know where you want...

Marketing has always been a subtle companion of trade and e-commerce. It started with word of mouth and later grew...

Sometimes the old ways are best. While most marketers are telling people to rely on using the Internet as their...

Leading digital creative content and production agency Kijamii was named the  “Independent Agency Of The Year” at the 2019 edition...

Marriott International has launched a dedicated dining platform in the UAE, MoreCravings.com, which allows guests to discover a wealth of...

It’s without the shadow of a doubt that video content is here to stay across digital. Here at Digital Boom...

J. Walter Thompson was successfully chosen by Zain Kuwait – one of the leading Telecom operators in the region –...

There are a few brands that are more beloved than Apple. And when it comes to leadership, few inspired me...

Connect Ads launched “Villa30 Studio” - its own creative digital studio, a move that will further enhance the dynamics of...

A communication is in plain language if its wording, structure, and design are so clear that the intended readers can...

If you have just learned about search engine optimization (SEO), you might feel a little bit intimidated because it is...

The internet-based music streaming service Deezer has appointed Kijamii as its digital agency in the Middle East and North Africa...

This is the era of startups and technological innovations. A significant rise in self-employment has also been observed in the...

Tom Webster, Global Social Media Strategy Manager – Retail, Lubricants & Motorsport at Shell in the UK is one of...

The national media council's law to regulate influencer marketing industry has came into effect on Jun 1. UAE-based social media...

On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media over the state-owned mobile operator’s...

Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person...

Recognized by 90% of internet users, Twitter’s iconic bird logo once symbolized global conversation. But by 2025, the platform—now rebranded...

If Egypt is going to be a competitive nation brand globally, the country must make better use of digital communications...

Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand...

Priya Patel, Brand Development Lead at Instagram and Ian Manning, Head of Agencies, Middle East, Africa and Pakistan at Facebook...

Tamer Alphonse from Google is one of the keynote speakers at the third edition of the Marketing Kingdom Cairo, Egypt’s...

You still don’t have your ticket for Marketing Kingdom Cairo 3? Egypt’s only international marketing event takes place from 15-16...

Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the...

Christian Andersen, Director of Portfolio Marketing, Middle East and Africa, at IBM is presenting  this coming October at the third edition...

Pierandrea Quarta, Global Digital Brand Manager at Head&Shoulders is one of the international speakers at the third edition of the...

Bassem ElHady from KIjamii, Amal Homosany from Initiative Media, Ahmed Abbas from DigiSay and Amr El Kalaawy from FP7/CAI will...

Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative...

P World, the organizer of the Marketing Kingdom Cairo, has just announced that the third edition of the global marketing...

YouGov’s Brandindex yearly rankings of the best perceived brands by women in Egypt has been topped by Facebook. This year’s...

J. Walter Thompson Innovation Group MEA released its Future 100 Trends and Change to Watch in 2017 report, which highlights...

Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email [email protected] with...

The second edition of the Marketing Kingdom Amman, taking place from 1-2 March at King Hussein Business Park includes presentations...

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers....

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic...

You’ve probably heard fellow marketeers tell you before that developing your marketing digital persona (Also referred to as user persona,...

Coca-Cola Israel teamed up with creative agency Gefen Team to bring a new campaign called "The World's First Selfie Bottle". They attached...

With every meeting i have with either an advertising agency or direct clients, this question pops up “How do we win...

Any entity that wants to make a splash online has dreams of going viral. Unfortunately, there’s no set formula people...

Magnus Zar, Founder of Think Agency and Sweden and one of Europe’s biggest experts on video marketing is speaking at...

Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with...

Skyrocketing prices are affecting many industries in Egypt everyday on different intensities. Some may have felt it while others not...

FilFan.com's key project/product manager, digital managing editor Mohamed Omar is stepping down from his position after 3 successful years of...

Jumia, Africa’s largest online shopping mall, aims to surpass last year’s Black Friday e-commerce success, when the company experienced a tenfold in...

Taking place from 25-26 October at the InterContinental Citystars Hotel in Cairo and with speakers from Twitter, Google, Facebook, Yahoo!...

The best global brands annual ranking list has been released by Interbrand. Apple retained the first position to be on top of the list with...

Coca Cola became the first brand to get a branded emoji on twitter. The Coca-Cola emoji featuring two Coke bottles clinking...

Josh Partridge, Senior Director for EMEA, Latin America and Canada at Shazam. Josh is one of the keynote speakers at...

The Marketing Kingdom Cairo, taking place from 25-26 October in Cairo, has been a frequent topic of discussion between Egyptian...

Dubai - So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed...

Google and Amazon have kicked off this year's April Fool's Day with two out-of-the-box ideas. The famous e-commerce website, Amazon...

Spreading on social networks in Egypt & other countries a photo of Eric Moung the performer - Soul Division, people...