CSR

Corporate Social Responsibility Campaigns

Baraka Water distributes goodness during Ramadan, Careem joins forces

Baraka Water distributes goodness during Ramadan, Careem joins forces

Baraka Water called on social media users to post photos of the new Baraka Water bottle using the hashtag #تلاتين_يوم_بركة (Thirty days of blessing) – the company said it will donate 20 bottles during Iftar time...
5 reasons why you should donate via mobile in Ramadan 2018

5 reasons why you should donate via mobile in Ramadan 2018

Revolutionizing non-profit fundraising one text message at a time, mobile technology has been key in raising millions for Egyptian charities and empowering donors. With the Muslim holy of month of Ramadan marking the peak of...
Mosawer.net and Misr El-Kheir Join Forces to Free Women In Debt

Mosawer.net and Misr El-Kheir Join Forces to Free Women In Debt

Thousands of Egyptian women end up behind bars for failing to pay small personal debts. Misr El Kheir Foundation and Mosawer.net joined forces to pay off their debt and reunite them with their families. Mosawer.net...
Cottonil’s ‘Be Sure’ Campaign Hits a Guinness World Record

Cottonil’s ‘Be Sure’ Campaign Hits a Guinness World Record

Leading underwear and home-wear brand; Cottonil launched its prostate cancer awareness “Be Sure” campaign, providing 10,000 free PSA check-ups for males over the age of 40 across Cairo. The campaign that aims at early detection...
McDonald's Egypt Misspellings, mcdonald's Egypt Ezbet Khairallah, McDonald's Misspellings Spark Viral Campaign

McDonald’s Egypt Misspellings Spark Viral Campaign

Egyptians mocked McDonald's on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah's education development project. The fast food giant made those intentional spelling mistakes to spark interest and raise...
careem to uber

Careem Deploys Free Rescue Rides Post Cathedral Attack, Uber Joins Forces

Careem Egypt has launched a new nationwide initiative, offering free rides to all hospitals in Egypt for blood donation, in light of today's explosion inside Cairo’s Coptic cathedral that killed at least 25 people and...
Careem App Raises EGP 105k for Food Bank in Ramadan

Careem App Raises EGP 105k for Food Bank in Ramadan

During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service application. In collaboration with the Egyptian Food Bank to fight hunger. Career developed a dedicated new car...
7 Big Stats That Show Which Ramadan Advertisements Resonated Most, ramadan ads, ramadan campaigns, 7 Big Stats That Show Which Ramadan Ads Really Resonated

7 Big Stats That Show Which Ramadan Advertisements Resonated Most

From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data. We collected digital stats for the first 20 days of Ramadan in collaboration with our soul partners...

Hello Happiness phone booth: A debatable Initiative

Coca cola is one of the world's most loved brands, but in the UAE it's not the market leader. The company decided to increase brand love by launching an initiative which targets the country's...

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