Marketing

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic...

Coca-Cola Israel teamed up with creative agency Gefen Team to bring a new campaign called "The World's First Selfie Bottle". They attached...

With every meeting i have with either an advertising agency or direct clients, this question pops up “How do we win...

Any entity that wants to make a splash online has dreams of going viral. Unfortunately, there’s no set formula people...

Magnus Zar, Founder of Think Agency and Sweden and one of Europe’s biggest experts on video marketing is speaking at...

Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with...

Skyrocketing prices are affecting many industries in Egypt everyday on different intensities. Some may have felt it while others not...

FilFan.com's key project/product manager, digital managing editor Mohamed Omar is stepping down from his position after 3 successful years of...

Jumia, Africa’s largest online shopping mall, aims to surpass last year’s Black Friday e-commerce success, when the company experienced a tenfold in...

The best global brands annual ranking list has been released by Interbrand. Apple retained the first position to be on top of the list with...

Coca Cola became the first brand to get a branded emoji on twitter. The Coca-Cola emoji featuring two Coke bottles clinking...

Josh Partridge, Senior Director for EMEA, Latin America and Canada at Shazam. Josh is one of the keynote speakers at...

Dubai - So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed...

Google and Amazon have kicked off this year's April Fool's Day with two out-of-the-box ideas. The famous e-commerce website, Amazon...

Spreading on social networks in Egypt & other countries a photo of Eric Moung the performer - Soul Division, people...