Marketing
Discover the latest in digital marketing: performance, content, social media, SEO, SEM, and brand strategy from MENA’s top voices.
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Increasing Prices Situation: Products that will suffer the most in 2017
With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic…
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10 PR Lessons Every Communications Pro Should Know
PR isn’t dead — but it is evolving fast. In today’s crisis-heavy world, public relations professionals are more essential than…
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7 Strategies to get more mentions on Twitter
Most brands measure the success of their engagement with how many Likes and Retweets they receive, while these factors are…
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4 digital strategies to gain an edge on your competition
With every meeting i have with either an advertising agency or direct clients, this question pops up “How do we win…
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Branded Content and Local SEO
Any entity that wants to make a splash online has dreams of going viral. Unfortunately, there’s no set formula people…
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Five Golden Rules For A Successful Video Marketing Strategy
Magnus Zar, Founder of Think Agency and Sweden and one of Europe’s biggest experts on video marketing is speaking at…
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Emirates showers Ellen’s audience with free Dubai flights
Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with…
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Which categories will suffer most from increased prices in Egypt?
Skyrocketing prices are affecting many industries in Egypt everyday on different intensities. Some may have felt it while others not…
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Digital Managing Editor Mohamed Omar to Leave FilFan.com
FilFan.com’s key project/product manager, digital managing editor Mohamed Omar is stepping down from his position after 3 successful years of…
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Jumia to repeat Black Friday e-commerce success in Egypt
Jumia, Africa’s largest online shopping mall, aims to surpass last year’s Black Friday e-commerce success, when the company experienced a tenfold in…
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Apple & Google on Top of 100 Best Global Brands List 2015
The best global brands annual ranking list has been released by Interbrand. Apple retained the first position to be on top of the list with…
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Coca Cola becomes the first brand to get its emoji on twitter
Coca Cola became the first brand to get a branded emoji on twitter. The Coca-Cola emoji featuring two Coke bottles clinking…
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5 Tips For Marketers By Shazam’s Senior Director
Josh Partridge, Senior Director for EMEA, Latin America and Canada at Shazam. Josh is one of the keynote speakers at…
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Etisalat UAE loses Its own challenge, backfires online
Dubai – So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed…
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Amazon Has Gone Retro and Google Maps Using PAC-MAN
Google and Amazon have kicked off this year’s April Fool’s Day with two out-of-the-box ideas. The famous e-commerce website, Amazon…
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