• Partners
  • Privacy Policy
  • About Us
  • Contact Us
  • Submit an Article
Friday, July 4, 2025
Digital Boom
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • Market Watch
  • More
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates
    • Facebook Marketing Hub
No Result
View All Result
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • Market Watch
  • More
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates
    • Facebook Marketing Hub
No Result
View All Result
Digital Boom
No Result
View All Result
Home News

Mumm, A15: Disruptive forces in tech to empower Egyptian women

Eman Hanafi by Eman Hanafi
July 11, 2016
in News, Startups
10
The leading technology investor, announced today a partnership with mumm, a pioneering digital platform that connects Egyptian customers interested in wholesome homemade food with home-based entrepreneurial cooks. The partnership comes in two forms. First, a merger between mumm and DishDino, A15’s initial investment in the homemade food market. Second, a seed investment in mumm by A15. This partnership will strategically synergize both homemade food tech startups to leverage their talent and capabilities by conducting collaborative and unified programs that empower home-based entrepreneurial cooks and serve better wholesome meals to consumers. “When the conversation started at RiseUp Summit, joining forces with A15 made perfect sense. It meant an increase in key resources that will expand the reach and deepen the impact of mumm’s mission,” said Mumm’s CEO, Waleed Abd El Rahman. “Our mission is to make delicious healthy homemade food available for everyone while creating more job opportunities for stay-at-home cooks. We believe that through this merge, mumm will be more able to leave its mark on the food and beverage space starting with Egypt, then the world. We are excited about the future of this merger as it builds a stronger team equipped with the right resources that will result in a better value proposition for the customer in the form of product enhancement, and for the home-based entrepreneurial cooks in Egypt through a more operationally powerful and technologically streamlined service that will enable them to reach more customers. We make it easier for Cooks to operate and for Consumers to order the food they crave in 90 minutes or less” Initially, there will be no operational changes, but gradually the DishDino brand name will be phased out, to be under the main and sole product line; mumm. “We are very excited about the strategic potential of this merger,” said A15 CEO Fadi Antaki. “This partnership decision was made, well, because it makes sense, and because together these 2 start-ups can shape the homemade cooked food market and in such a small ecosystem, share resources and deliver greater and more meaningful impact. We are looking forward to collaborating and sharing our expertise in the food and beverage market with Waleed and his team and to ensure together that our product offering provides the best homemade food online: Ordering quality, variety and health safety in the Egyptian market.” Mumm will explore areas of strategic integration and cooperation with the rest of A15’s portfolio companies, in the context of, innovating and developing a new-industry leading offering driven by customer feedback. “We are excited about the future as we implement this on-demand food concept and excited to be bringing a sustainable food based business model to Egypt’s shared economy. “Said mumm CEO Waleed Abd El Rahman. It is worth mentioning that A15 is an entrepreneurial company that creates digital products and technology brands. It aspires to empower the human race to overcome its limits and expand its capabilities. A15 has more than 15 commercial entities for which about 1000 employees are working in 16 offices to serve more than 20 promising markets in the Middle East. Some of these entities and companies include “ConnectAds” a digital media sales house, “Link Development” a technology solution provider, “ArpuPlus” a value added mobile services provider and “LinkDataCenter” for hosting services. , E7gezly for online booking services, TPay direct carrier billing provider, El3ab for online gaming and “Perfomly” an employee performance management software., A15, Mumm, DishDino, investment, Egypt, Egyptian women
350
VIEWS

The leading technology investor, announced today a partnership with mumm, a pioneering digital platform that connects Egyptian customers interested in wholesome homemade food with home-based entrepreneurial cooks.

The partnership comes in two forms. First, a merger between mumm and DishDino, A15’s initial investment in the homemade food market. Second, a seed investment in mumm by A15.

This partnership will strategically synergize both homemade food tech startups to leverage their talent and capabilities by conducting collaborative and unified programs that empower home-based entrepreneurial cooks and serve better wholesome meals to consumers.

“When the conversation started at RiseUp Summit, joining forces with A15 made perfect sense. It meant an increase in key resources that will expand the reach and deepen the impact of mumm’s mission,” said Mumm’s CEO, Waleed Abd El Rahman. “Our mission is to make delicious healthy homemade food available for everyone while creating more job opportunities for stay-at-home cooks. We believe that through this merge, mumm will be more able to leave its mark on the food and beverage space starting with Egypt, then the world. We are excited about the future of this merger as it builds a stronger team equipped with the right resources that will result in a better value proposition for the customer in the form of product enhancement, and for the home-based entrepreneurial cooks in Egypt through a more operationally powerful and technologically streamlined service that will enable them to reach more customers. We make it easier for Cooks to operate and for Consumers to order the food they crave in 90 minutes or less”

Initially, there will be no operational changes, but gradually the DishDino brand name will be phased out, to be under the main and sole product line; mumm. “We are very excited about the strategic potential of this merger,” said A15 CEO Fadi Antaki. “This partnership decision was made, well, because it makes sense, and because together these 2 start-ups can shape the homemade cooked food market and in such a small ecosystem, share resources and deliver greater and more meaningful impact. We are looking forward to collaborating and sharing our expertise in the food and beverage market with Waleed and his team and to ensure together that our product offering provides the best homemade food online: Ordering quality, variety and health safety in the Egyptian market.”

Mumm will explore areas of strategic integration and cooperation with the rest of A15’s portfolio companies, in the context of, innovating and developing a new-industry leading offering driven by customer feedback. “We are excited about the future as we implement this on-demand food concept and excited to be bringing a sustainable food based business model to Egypt’s shared economy. “Said mumm CEO Waleed Abd El Rahman.

It is worth mentioning that A15 is an entrepreneurial company that creates digital products and technology brands. It aspires to empower the human race to overcome its limits and expand its capabilities.

Join Our Community

Previous Post

Waslet Kheir’s Charity Card Helps Shoppers Donate

Next Post

The Entrepreneurship Opportunity in Egypt   3: B2C Tech products: are they free or sell-able?

Eman Hanafi

Eman Hanafi

Related Stories

Amr Diab’s 2025 Album: Orange Sponsorship, Apple Music Comeback
News

Amr Diab’s 2025 Album: Orange Sponsorship, Apple Music Comeback

July 3, 2025
Germany Begins Government-Wide Exit from Microsoft Software
News

Germany Begins Government-Wide Exit from Microsoft Software

June 14, 2025
Builder.ai Ceases Operations After $1.3 Billion Valuation Collapse
News

Builder.ai Shuts Down After Layoffs and Investor Pullout

May 26, 2025 - Updated on May 28, 2025
Thndr Raises $15.7M to Expand into Wealth Management in MENA
Startups

Thndr Raises $15.7M to Expand into Wealth Management in MENA

May 26, 2025
Nawy Raises $75M to Accelerate Real Estate Tech in MENA
Startups

Nawy Raises $75M to Accelerate Real Estate Tech in MENA

May 18, 2025
Inside Radi Farms: The Agritech Startup Reshaping Egypt’s Food Supply Chain
Startups

Inside Radi Farms: The Agritech Startup Reshaping Egypt’s Food Supply Chain

April 7, 2025 - Updated on May 27, 2025
Amr Diab’s 2025 Album: Orange Sponsorship, Apple Music Comeback

Amr Diab’s 2025 Album: Orange Sponsorship, Apple Music Comeback

July 3, 2025
The Complete Guide to Marketing Attribution in 2025: Advanced Models, MENA Insights & Server-Side Implementation

Marketing Attribution Guide for MENA Marketers

June 25, 2025 - Updated on July 1, 2025
What Is Conversion Rate? Definition, Formula & Benchmarks

What Is Conversion Rate? Definition, Formula & Benchmarks

June 25, 2025 - Updated on June 27, 2025
How to deactivate or delete your Snapchat account?

How to Delete Your Snapchat Account (Step-by-Step 2025)

June 25, 2025 - Updated on June 27, 2025
Chief Marketing Officer Job Description

Chief Marketing Officer (CMO) Job Description in MENA: Skills & Salary Guide 2025

June 25, 2025
How to delete your TikTok account

How to Delete Your TikTok Account Permanently (2025 Guide)

June 25, 2025
Digital Boom

© 2025 Digital Boom, Inc.

More About Us

  • Partners
  • Privacy Policy
  • About Us
  • Contact Us
  • Submit an Article

Follow Us

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • Market Watch
  • More
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates
    • Facebook Marketing Hub

© 2025 Digital Boom, Inc.