Mumm Engages Egypt’s Work Community, Spreads Gratitude

Asking employees all over Egypt to post photos of their role model colleagues at work using the hashtag #El_Mf7ot (The dedicated), the homemade food platform, Mumm, promised to give free homemade meal prizes for the most liked photo of the week.

Mumm’s recent marketing campaign aims at spreading some positive vibes of appreciation and gratitude amongst the working community in Egypt.

Mumm’s Campaign social media frenzy 

The campaign’s hashtag on Facebook was flooded with compassionate stories from fans about their colleagues and even their family members, striking a total engagement of 8K since its launch.

While most campaigns incite the consumer to act for their own benefit and to only think of their own gain, Mumm asked its consumers to show consideration and gratitude for those worthy of it.

She's still at Valeo, and she doesn't know I'm downstairs waiting for her and spotting her from the window.I've not…

Posted by Ahmed Khairy on Tuesday, September 12, 2017

"It is hard to beat a person who never gives up" -Babe RuthMumm Competition.It is about the person you appreciate the…

Posted by Ebrahem Anwar on Wednesday, September 13, 2017

Love the idea.. compassionate and smart at the same time 💜

Posted by Nesma Helmy on Monday, September 18, 2017

Past week’s most dedicated worker is Esraa from Valeo who won free Mumm lunch for a week 🙂

Posted by Mumm on Monday, September 18, 2017

Who don`t love the people that always urge to go an extra mile to accomplish tasks faster? We do love Karim Al Tobgy,…

Posted by Mumm on Thursday, September 14, 2017

Toka takes dedication to her job to a whole new level! She doesn`t even have enough time to cook! We love to cook every…

Posted by Mumm on Thursday, September 14, 2017

Impressive! Mohamed Aboulnaga Nagaty is raising the bar so high, Ziad El Sergany and Mohamed Nagaty take hard work to…

Posted by Mumm on Tuesday, September 12, 2017

We hope to see more creative initiatives and campagins like this from other brands.