News
$10 million Facebook Community Leadership Programme open to MENA applicants
Today, Facebook in the Middle East and North Africa (MENA) announced the launch of the Facebook Community Leadership programme, a global initiative to support, recognize and invest in people building communities both online and offline.
As part of the programme, Facebook will invest tens of millions, including up to $10 million in grants that will go directly to people leading communities, with the aim to empower them to continue building meaningful communities through the Facebook family of apps and services.
The leadership programme will include:
- Residency and Fellowship opportunities offering training, support and funding for community leaders from around the world.
- Up to five leaders will be selected to be community leaders in residence and awarded up to $1,000,000* each to fund their proposals.
- Up to 100 leaders will also be selected for Facebook’s fellowship program and will receive up to $50,000* each to be used for a specific community initiative.
- Community Leadership Circles bringing local community leaders together to meet up in person to connect, learn, and collaborate. Facebook has piloted three circles in the US in 2017 and will be expanding globally this year.
- Groups for Facebook Power Admins, which Facebook currently runs with more than 10,000 group admins in the US and UK, are expanding to more members to help them share advice with one another and connect with our team to test new features and share feedback.
Applications are now open for the residency and fellowship. To learn more and apply, visit communities.fb.com.
Facebook also introduced new tools for group admins at the Facebook Communities Summit in London. These new tools include:
- Admin tools: Admins can now find member requests, pending posts, Group Insights, settings, and more — all together in one place. These tools make it easier to manage groups and frees up more time for admins to connect with people.
- Group announcements: Following the demand from group admins to be able to easily share updates, Facebook is introducing group announcements, which let admins post up to 10 announcements that appear at the top of their group page. Admins can set expiration times for each, giving them greater flexibility in communicating important and timely information.
- Group rules: Keeping communities safe is important. Many admins already create and enforce standards within their groups. Facebook has created a dedicated rules section to help them effectively communicate the rules of the group to members.
- Personalization: Each community has its own identity — that’s why Facebook is announcing colors, which let admins add a personalized color that is displayed throughout their group. This redesign also highlights members’ friends who are in the group, helping to strengthen bonds between members.
In addition, Facebook revealed the expansion of their London-based engineering team that builds technology to help keep people safe and secure on Facebook. London is home to Facebook’s largest engineering hub outside of the US, and by the end of 2018, they will double the number of people working in London on these issues. The engineering work on community safety includes the following:
- Detecting and stopping fake accounts: Working to make sure Facebook is a community of people who can connect authentically with real people.
- Protecting people from harm: Reducing things like harassment and scams that can happen in the real world and on Facebook, by building better tools to spot these issues and remove them.
- Improving ways to report content: Making it easier for people to give us feedback about things that shouldn’t be on our platform, which works in conjunction with our automated detection.
The programs and tools Facebook announced today are designed to help the admins who lead these communities to grow and strengthen bonds among members. The leaders are a constant source of inspiration and Facebook looks forward to continuing their efforts to support them.
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
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