News
A15 invests in Fintech startup ‘PayMob’ to empower the digital and Internet economy
Egypt, Cairo, September 2016, A15, a leading technology investor, announced today its new investment in PayMob, a leading Payment Service Provider that provides payments infrastructure for banks & mobile operators to achieve the collective vision of an advanced cashless society. PayMob leverages all existing channels to develop innovative technologies aiming to convert cash into electronic payments.
“We are very optimistic about this strategic investment and the future of this partnership,” said A15’s CEO, Fadi Antaki. “This investment decision was made, well, because it solves a real problem, we were also really impressed by the PayMob team’s ability to generate substantial growth with limited resources.” A15’s CEO, Fadi Antaki added. “PayMob’s team is currently processing millions of transactions and hundreds of millions of dollars per year, the company achieved a 75x growth rate in first two quarters of 2016 and plans to reach 200x before the end of the year.”
During the product’s early days the PayMob team was focused on increasing their merchant base as well as refining the company’s product offerings to guarantee providing high value to all their stakeholders. PayMob recently came out from product validation and traction phase and is now available to all stakeholders as a one-stop shop for payment acceptance. The company empowers merchants with services and guidance to improve and facilitate their payment collection cycles whether through online payment, in-app, in-store, mobile wallets and/or cash collection.” We are empowering merchants to never miss a transaction”, said PayMob’s, CEO, Islam Shawky PayMob’s, COO, Alain El Hajj, shed light on the company’s product development plan, “PayMob is on a constant quest of developing innovative models for digitizing payments pushing forward the payments ecosystem at large and increasing financial inclusion.”
“Joining forces with A15 made perfect sense; considering A15’s reach and experience in electronic payments with mobile operators. We are also thrilled to be working with A15 on truly reaching our growth potential and achieving strategic plans and vision”, said PayMob’s, CEO, Islam Shawky.
Recent studies confirm the growth of electronic commerce sector in Egypt, which encouraged A15 to back PayMob as a provider of a key piece of infrastructure needed to accelerate the digital and internet economy in Egypt. “We are excited about this partnership as it supports our mission which is empowering local digital businesses to support the country’s GDP and create more jobs. Our investment in PayMob as a leading payments service provider directly strengthens and accelerates the growth of the digital and internet economy, which is expected to see exponential growth. One study conducted by euromonitor states that e-commerce in Egypt is expected to more than triple by the end of 2016. Another study conducted by global entrepreneurship library stated that Egypt ranked number 12 in the world in terms of the best markets to invest in internet-based ecommerce. The Egyptian population is becoming more bankable day in and out, as according to Central Bank of Egypt; credit cards grew by 40% and debit cards grew by 36% since 2010.All this could present a perfect opportunity for PayMob”, said A15’s CEO, Fadi Antaki.
A15 is an entrepreneurial company that invests in digital products and technology brands.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
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