Amr Diab, the Middle East’s biggest pop icon, has released his 2025 album “Ebtadena” today on YouTube and Apple Music, ending years of exclusive streaming with Anghami. Produced by Sony Music and sponsored by Orange Egypt and Pepsi, the release marks a seismic shift in MENA’s digital music and telecom sponsorship landscape.
Stream the full album and explore Amr Diab’s official videos on his YouTube channel.
Global YouTube Premiere Ignites Viral Launch
Diab premiered the album globally on YouTube, instantly notifying millions of subscribers. The move generated millions of views and interactions within the first hour, demonstrating Diab’s and Sony Music’s mastery of platform algorithms to maximize buzz and dominate social conversations.
Amr Diab’s Massive Digital Reach
Amr Diab commands over 6.38 million subscribers on YouTube, giving him one of the largest digital audiences among Arab artists. This massive following enabled his premiere to create an instant viral moment, sending millions of notifications and driving unprecedented engagement immediately after release.
Amr Diab Reunites with Composer Amr Mostafa
After years apart, Diab’s album features two new songs composed by Amr Mostafa, the songwriter behind hits like “Tamally Maak.” Their reconciliation marks the healing of one of Arabic pop’s most famous rifts, thrilling fans and reviving a legendary creative partnership.
Family Collaborations: Jana and Abdullah Diab Join the Album
Adding a personal touch to “Ebtadena,” Diab’s daughter Jana Diab and son Abdullah Diab each perform with him on one song — “Khatfoony” and “Yalla” respectively — marking their first official collaborations with their father. Fans have flooded social media with praise for this generational handover of musical talent.
Orange Egypt Replaces Vodafone After Nine-Year Sponsorship
Amr Diab’s new deal with Orange Egypt ends his exclusive sponsorship with Vodafone Egypt, which lasted from 2015 until his final collaboration with the brand in 2024. Diab notably skipped Vodafone’s Ramadan 2025 campaigns, signaling a decisive break. Orange’s sponsorship opens the door for future collaborations around upcoming 5G campaigns and cements Orange’s aggressive marketing ambitions in Egypt’s telecom landscape.
Orange’s Creative Welcome: Official Ad Celebrates Amr Diab’s Move
Orange Egypt has released a striking new ad to celebrate Amr Diab joining the network. Without featuring Diab himself, the ad creatively shows people of all ages singing his iconic songs together in groups, blending them into a powerful melody. This unique approach highlights Diab’s timeless impact and creates a unifying, emotional soundscape that marks the start of his partnership with Orange in an unforgettable way.
The Maha Nagy Factor: Executive Moves Behind Diab’s Sponsorship Shift
The switch to Orange is tied to Maha Nagy, current CMO of Orange Egypt, who originally secured Diab for Vodafone in 2015 during her tenure as Vodafone’s CMO. Nagy left Vodafone in 2017 to join Orange, and insiders believe her longstanding relationship with Diab was pivotal in orchestrating his move to Orange in 2025, reshaping celebrity endorsement dynamics in Egypt’s competitive telecom market.
Learn more about her career move in our feature: Vodafone Egypt’s Ex-Marketing Guru ‘Maha Nagy’ Joins Orange.
Why Amr Diab’s Return to Apple Music Matters
Diab’s move back to Apple Music, after years of Anghami exclusivity, signals a renewed effort by global streaming giants to reclaim MENA market share. His multiplatform approach could reshape artist-platform negotiations, setting a precedent for other Arab megastars to abandon exclusive deals. According to IFPI’s Global Music Report, MENA is the world’s fastest-growing music market in revenue — making this shift a potential tipping point in the region’s streaming landscape.
Full Tracklist of Amr Diab’s 2025 Album “Ebtadena”
- Khatfoony (feat. Jana Diab & Orange) – Composer: Amr Mostafa
- Yalla (feat. Abdallah Diab) – Composer: Aziz Elshafei
- Malish Badeel – Composer: Islam Zaki
- Erga’laha – Composer: Amr Diab
- Dayman Faker – Composer: Shady Hassan
- Shaif Amar – Composer: Mohamed Yehia
- Ebtadena – Composer: Amr Mostafa
- Ya Bakhto – Composer: Aziz Elshafei
- Halawwenhom – Composer: Waled Saad
- Habibty Malak – Composers: Amr Diab & Ahmed Ibrahim
- Baba – Composer: Mohamed Yehia
- Mate’laash – Composer: Aziz Elshafei
- Khabar Abyad – Composer: Mohamed Yehia
- Afelty El Le’ba – Composer: Mohamed Yehia
- Esharat – Composer: Mohamed Yehia
Corporate Power Play: Sony, Orange, Pepsi Lead the Release
The album’s production by Sony Music, combined with high-profile sponsorships from Orange Egypt and Pepsi, underscores the commercial scale of the launch. Experts describe it as one of the largest brand-backed music releases in MENA history, blending telecom, FMCG, and global music industry power to dominate regional media and advertising channels.
For more on streaming and brand dynamics in MENA, check our Market Watch area.
