News
British Council reports high demand for ‘Primary Plus’ its English courses for children in Egypt
British Council, the United Kingdom’s international organisation for educational opportunities and cultural relations, says demand for Primary Plus—its English course for children aged 6-11 years old—has surpassed expectations in Egypt.
The experiential programme helps develop children’s confidence in communicating in English as well as important 21st Century life skills like creativity, critical thinking, digital literacy and leadership.
Since its launch in 2018, British Council has seen enrolment levels triple as parents realise the added benefits the course brings their children.
According to the World Economic Forum’s 2018 Future of Jobs Report, technologies of the Fourth Industrial Revolution have created new pressures on labour markets and heightened the need for a reskilling revolution. Education reform, lifelong learning and reskilling initiatives will be critical for inclusive economic growth.
Against this backdrop, the British Council has improved its Primary Plus curriculum to focus more broadly on young learners’ physical, personal, social and emotional development in order to prepare them to tackle future challenges. With workplaces undergoing change at a pace never seen before, English alone is no longer enough to prepare children for the future job market. This generation will require English alongside highly developed soft skills like creativity, critical thinking, teamwork and communication.
Elizabeth White, Director, British Council, Egypt said: “With a massive youth population, Egypt has a huge economic opportunity if potential can be met with employment. As the government starts to back entrepreneurship, it is crucial that the youth are prepared with 21st century skills to enter the workforce. Egypt’s Vision 2030 highlights the importance of the nation’s youth to drive change and achieve a prosperous future for the country. With our modern educational programmes like Primary Plus, Connecting Classrooms and Taqaddam, as well as our partnership with the Ministry of Education, we aim to support the development of Egyptian youth throughout their learning journeys. We want to provide them with the skills they need to secure opportunities abroad or contribute to the development of their country.”
David Townhill, Director of the Teaching Centre at British Council Egypt added: “In order to future-proof their skills and develop into successful and confident individuals, children today need more than English proficiency. They need to learn how to be agile and resilient so they can explore higher education opportunities abroad and become part of a highly mobile and competitive labour market, as well as enter into jobs which do not yet exist. An investment in your child’s early education and care can facilitate their long-term success in their academic journey and even later life.”
Primary Plus moves beyond language learning through the active promotion of creativity, critical thinking, IT skills and ‘learning how to learn’. The course provides an inspiring environment with interactive classes and creative projects that spark a love of learning and promote expertise in English. By incorporating real-life topics that relate to children’s personal experiences, the programme aims to improve their language naturally and arouse an interest in exploring the world using English.
Taught by British Council specialists who are world experts in English language teaching, Primary Plus is a module-based, six-level series of courses with age-appropriate themes and topics that match stages of child development. Classes are designed to be lively, fun and challenging, with teachers encouraging freedom of expression during highly interactive sessions in a safe and conducive environment.
Course materials include magazines that have been created, tested and refined by the British Council globally, making them more up-to-date than regular text books and offering more flexibility in learning. Students can also take part in learning activities on the Primary Plus online portal at home, which is specially designed for grammar and vocabulary training with many films and language learning games that unlock once students reach a certain level of progress.
Courses are now open for registration. Attending the course, young learners can benefit from the wealth of teaching experience of the British Council. Over the past 80 years, British Council has helped more than 100 million people in 100 different countries improve their English skills.
The course consists of 10 lessons and Primary lessons are two hours long. For more information about Primary Plus
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
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