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Home News

Chipsy Egypt Draws 90 Million Happiness

by Editorial Team
April 17, 2015
0 0
Chipsy Egypt Draws 100 Million Happiness, Chipsy Egypt, Chipsy digital, chipsy Masr, Chipsy Misr, Chipsy Campaign, Chipsy Egypt 90 million, chipsy, marketing, advertising, happiness, digital boom, digitalboom

Chipsy Egypt kicked off a new positive advertising campaign calling for the start of a “90 million laugh”. Featuring Egyptian comedian Ahmed Helmy, the TVC reveals the newly designed Chipsy packs, which come with a big laugh on top. The design varies on each pack, reflecting various facial shapes and age groups.

The commercial shows Egyptians from all walks of life covering their faces with the Chipsy “laugh” packs, asking everyone to “start the 90 million laugh.”

Watch Chipsy Egypt New TVC

https://www.youtube.com/watch?v=WPn8R90cjIg

Chipsy Egypt are Experimenting with Organic Facebook Video Impact vs. YouTube 

The TVC was launched on both social video platforms YouTube and Facebook. Surprisingly, Facebook views scored more than 80K views in less than 12 hours. However, on YouTube, it scored only 400 views!

Chipsy Egypt Experiment Big brands in Egypt still do not believe in Facebook videos. We think now that Chipsy will change their minds.

Let us hear your opinions about the TVC and the Chipsy new experiment. Have a lovely Friday!

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Editorial Team

Editorial Team

The Digital Boom Staff Writer covers breaking news, platform updates, and stories curated by our editorial team. This byline is used for collaborative content, press releases, and updates that reflect the voice of the newsroom rather than a single contributor.

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