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Home News

How Social Networks Celebrated The Super Blood Moon

by Ahmed Hussam
September 28, 2015
super blood moon, egypt blood moon, super moon, digital boom

Social media platforms are evolving to interact and engage with global interests and events. Facebook and Twitter the most famous social networks celebrated the Super Blood Moon event that happened this morning in their own way.
This event is a rare phenomenon, as it is a combination of a super moon (or Apogee as it is scientifically named) – when the moon’s orbit is closest to the Earth and appears up to 16% bigger and brighter – and a full lunar eclipse, when the Earth’s shadow obscures the moon and so it appears “blood” red in color.
Supermoon vs. Normal Moon size
A total lunar eclipse is when the Earth, sun and moon are almost exactly in line, with the moon on the opposite side of the Earth from the sun. The sunlight passing through the Earth’s atmosphere is filtered and refracted in such a way that the green to violet light on the spectrum is scattered more strongly than the red light. This leaves more red light to reach the moon’s surface.
The next lunar eclipse to coincide with a super moon will not happen again until 2033.

Facebook created a dedicated interest event page

Facebook automatically created a dedicated interest event page (SuperMoon Lunar Eclipse) based on what people are interested in and reminded people on their timelines to participate.
#SuperBloodMoon hashtag on Facebook
SuperMoon Lunar Eclipse interest event
The page had reached 1.8 million like at the time of the event.
Super Lunar Eclipse interest page
 

Twitter generated a dedicated emoji hashtag

As for Twitter,  they provided two dedicated emoji hashtags #SuperBloodMoon & #SuperMoon which trended worldwide for over 16hrs

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Ahmed Hussam

Ahmed Hussam

CEO & Founder at Afqar Studio, Deputy Chairman of Arabian Systems, Architect, UX and Branding Consultant, EMEA Ambassador at Hootsuite.

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