Mobinil revives its tradition of heartfelt Ramadan campaigns with a 2014 musical ad celebrating hope, unity, and Egyptian spirit.
Mobinil’s Third Ramadan Song Carries the Torch
For the third consecutive year, Mobinil — Egypt’s first mobile operator — released its long-awaited Ramadan musical TV ad. Building on the massive success of the 2012 and 2013 campaigns, the 2014 version continues to spotlight the values that define Egyptian society during the holy month: hope, love, and the power of human connection.
Watch: Mobinil Ramadan 2014 Song
Online Buzz: The People React
Within hours of airing, the ad sparked widespread buzz across Facebook, Twitter, and YouTube. Many praised its warm message and emotional appeal, while some compared it to past editions, debating which year delivered the most impact. The song quickly became one of the most shared Ramadan ads of the year.
Campaign Strategy: Beyond the TV Screen
Mobinil didn’t stop at a TV spot. The brand rolled out a full digital campaign around the ad, engaging fans through social media challenges, behind-the-scenes content, and a branded hashtag that encouraged users to share their own Ramadan moments of kindness. It’s a case study in turning a traditional ad into an interactive, community-driven experience.
Why It Works
Mobinil’s Ramadan campaigns succeed because they tap into shared cultural values while using music to bridge emotional connection. The consistent annual release creates anticipation, and the nostalgic musical tone resonates with both older and younger audiences.
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