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Home News & Trends

Pizza Hut under fire for mocking Palestinian hunger strike

Ahmed Maher by Ahmed Maher
May 10, 2017
in News & Trends
Reading Time: 2 mins read
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Pizza Hut under fire for mocking Palestinian hunger strike
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Pizza Hut faces a social media backlash and a boycott campaign after its Israeli branch posted an advert mocking the mass Palestinian prisoner hunger strike.

Pizza Hut’s Israeli branch advertised an image showing Marwan El-Barghouti eating, with a message saying, ‘Barghouti, if you’re going to break a strike, why not pizza?’ prompting condemnation.

Marwan Barghouti is leading a mass Palestinian prisoner hunger strike. The photo released by Israeli prison authorities a few days ago shows Marwan Bargouti eating, reportedly from 2004 – according to The National Committee for the Freedom and Dignity Strike.

Pizza Hut turned the footage into an advertisement, photoshopped, and added a Pizza box under Barghouti’s bed.

pizza hut israel advert, hunger strike, PalestineThe advert provoked a backlash on social media

Apology by actions not words @pizzahut close yr branches in illegal Israeli settlements, built on stolen Palestinian lands #Boycott_PizzaHut pic.twitter.com/akZfCJQRdt

— Samar Saeed/سمر سعيد (@Samarsaeed) May 9, 2017

I support the palestinian hunger strike and i #Boycott_pizzahut

— . (@lyyy223) May 8, 2017

#boycott_pizzahut Pizza Hut : Bargothy, if u want to suspend strike,why don't u have pizza better for u pic.twitter.com/KmLaFg5iku

— kh (@kholoudaw5) May 8, 2017

Pizza Hut Apologizes

The company apologized in both Arabic and English on social media. It has also terminated its contract with the advertising agency responsible for the Israeli branch.

In the apology post on its official Facebook page, Pizza Hut criticized the “offensive and disgusting” advert, saying, “Pizza Hut International apologizes for any offense caused by a recent post on Pizza Hut Israel’s Facebook page. It was completely inappropriate and did not reflect the values of our brand. The local franchisee in the country removed it immediately, and the relationship with the agency that posted it was terminated, and we truly regret any hurt this may have caused.”

Pizza Hut apology hunger strike

Pizza Hut apology hunger strike

Apology rejected!

People on social media extended their frustration with Pizza Hut and said that it’s not enough to apologize, action is required, shutdown in Israel, and we will stop the boycott campaign.

Will Pizza Hut make this bold move and comply with social media’s request to shut down its investment in Israel?

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Ahmed Maher

Ahmed Maher

Ahmed Maher is a marketing and growth leader with a proven track record across telecom, fintech, publishing, charity, government, e-commerce, and sports. He launched Vodafone Egypt’s digital and social media presence in 2008, setting new standards for brand engagement and performance marketing in the region. As the founder of Digital Boom, Ahmed has helped shape the voice of digital media in the Arab world. He brings a rare blend of creative vision and data-driven thinking, using digital tools and storytelling to drive measurable impact and scalable growth.

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