News
Tribal offers digital expense management tool for SMMES in MENA
Tribal, a global fintech company, introduced its expense management platform giving small, medium, and micro enterprises in the MENA region more control over their spending.
Tribal is a payment and financing platform that uses the latest emerging technologies to provide small and medium-sized businesses (SMBs) in emerging markets with better access to financial services.
Tribal offers access to modern payment methods like multi-currency physical and virtual business credit cards, local and international wires, short-term financing, and a powerful spend management platform to track and control their expenses—all in one interface.
According to a study by the International Monetary Fund, SMMEs, including startups, account for over 90% of all businesses in the MENA region. Many of these organizations are looking to adopt new technologies and digitize to effectively adapt to the realities of the post-pandemic world and current macroeconomic challenges.
Digitization and automating financial operations can help SMMEs avoid financial risks, manage resources efficiently, and make real-time decisions.
By harnessing digital tools, finance teams can control and monitor the use of resources in real-time, informing decision-making and allowing them to adapt to changing business conditions in real-time.
According to Tribal, organizations using its digital platform prepared more internal and real-time financial reports in May 2022. The development of these reports is one of the top three activities carried out by Tribal clients, along with bank transfers and credit card management.
Amira Fadel, Regional Manager for Tribal MENA, said: “An instrumental factor in the growth of SMMEs is the control and monitoring expenses. By automating these processes and analyzing data, digital platforms specialized in these areas can greatly improve companies because they provide finance teams with a clear picture of expenditures, allowing them to focus on providing value and creating growth.”
70% of SMMEs have accelerated the use of digital technologies since the pandemic – According to a December 2021 study by the Organisation for Economic Co-operation and Development (OECD).
Effectively monitoring and controlling expenses is integral to a digital transformation strategy as it allows companies to reduce risks and avoid the complications that often come with traditional expense control, such as manual errors, false invoices, and improper use of funds.
However, it can be challenging for many startups to access sophisticated digital solutions through traditional banking because they do not meet the required requirements or do not find solutions tailored to their needs. Fintech companies have emerged as an alternative to meet the unique digital and financial needs of startups and SMMEs.
Fadel added: “Tribal’s expense control platform makes it possible to maximize efficient use of resources by assigning credit limits for each employee or team in a company. Also, through its value offer, the company offers the possibility for companies to have an unlimited number of corporate credit cards.”
By bringing these digital solutions for expense control to startups and SMMEs, Tribal is supporting economic growth in the region by helping companies innovate, integrate, and accelerate into the future. Tribal’s vision is to streamline all financial management processes onto one unified platform to create the most efficient and comprehensive solution for its clients.
Tribal has raised funding from SoftBank Latin America Fund, QED Investors, BECO Capital, Stellar Development Foundation, Coinbase Ventures, and additional crypto and strategic investors. The company is also among an elite group chosen as part of the Visa FinTech Fast Track program.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
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