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Truth behind Facebook collecting sales tax on ads sold in Egypt

Ahmed Maher by Ahmed Maher
May 11, 2019
in News & Trends
2
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Facebook will begin collecting sales tax on ads sold in Egypt
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Rumors spread in Egypt in the last 24 hours that Facebook and Instagram will begin collecting tax for advertisements purchased in the country. The claim says that tax is estimated by 18 percent of the total spending budget.

Why is it a false claim?

A screenshot of sales tax in Egyptian pound was added to the advertiser’s Facebook ad set under the daily budget amount has been widely shared on Facebook.

First reason why this is a false news: any advertiser can choose any currency to be his Facebook ads currency. Which doesn’t necessary be for an Egyptian advertiser.

Second reason: None of our connected Egyptian agencies or advertisers have reported such a change in Facebook advertisements.

Third reason: The source of the screenshot is unknown, and no official announcement came out from Facebook nor the Egyptian government to confirm such news.

Fourth reason and the most important evidence that this is a fake news is that sales tax in Egypt doesn’t exceed 14% while in the screenshot it is 18%.

tax on facebook advertisements in Egypt
Source: Facebook

last summer, Canada started to collect sales tax on Facebook advertisements.

Ahmed Maher

Ahmed Maher

Ahmed Maher is a marketing and growth leader with a proven track record across telecom, fintech, publishing, charity, government, e-commerce, and sports. He launched Vodafone Egypt’s digital and social media presence in 2008, setting new standards for brand engagement and performance marketing in the region. As the founder of Digital Boom, Ahmed has helped shape the voice of digital media in the Arab world. He brings a rare blend of creative vision and data-driven thinking, using digital tools and storytelling to drive measurable impact and scalable growth.

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