News
Viber Spreads Good Vibes in Egypt & MEA with the Introduction of Public Chats
Cairo, Egypt – 19th January 2016 – Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, announced today that it has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East.
Brands, organizations, celebrities, public figures and social influencers from these countries can now join Viber’s global platform to reach a local and regional audience – To learn more on how to open Public Chats in the MENA region, please contact [email protected]
Public Chats are live discussions that Viber users can follow, like and share with their community. Released in beta version in November 2014 with select global partners, this feature offers a new kind of social experience – tapping into live conversations from celebrities, personalities, brands and organizations. Mobile users can discover new communities, follow interactive chats in real-time and share original pieces of content with friends and contacts.
“The Middle East and Africa are important markets for Viber, and we are pleased to welcome local influencers and brands to our Public Chats platform,” said Mark Hardy, CMO, Viber. “We are sure they will enjoy chatting, commenting and debating live on this active social channel whilst sharing tips, news, and local content to our constantly connected mobile audience across the region.”
‘Public Chats’ available to selected countries in MEA region
Selected partners in Africa and the Middle East, at regional and continental level, and also in key markets such as Egypt, South Africa, Kenya, Nigeria, Ghana, Ivory Coast and Senegal, have joined Public Chats for this regional launch in a bid to be the first players to offer local conversations on Viber. Users in MENA can now start to follow them from the Viber Public Chats explore page.
Jumia, the leading ecommerce platform in Africa, recently opened Public Chats in Egypt and Nigeria and were one of the first partners to join this new social channel in the Middle East and Africa. Viber users can expect more Jumia Public Chats to open in the African continent in the coming months.
“We are really excited with this partnership,” stated Jeremy Doutte, CEO of Jumia. “As new African customers discover the Internet first through their mobile, we want to address them wherever they are. Viber is a mobile first company with an outstanding reach in Africa. Jumia is also a mobile first company and the first online shopping destination in Africa. Joining forces will enable both Viber and Jumia to deliver quality content and good vibes to our users.”
In the Middle East region, Pan-Arab media such as Filfan.com and Elcinema.com have joined as partners and are now live on Public Chats.
“We are thrilled to join Viber’s Public Chats as the first Arabic platform that provides entertainment content. This partnership will give us the opportunity to expand our audience reach and tackle new markets especially in the GCC countries,” said Mohamed Omar, FilFan.com Managing Editor. “We take mobile first very seriously; more than 50 per cent of FilFan.com traffic came from mobile in 2015. We look forward to harnessing the increase of mobile users and being more accessible to our readers through Viber Public Chats. We are promising our users a great experience and new ways to discover and engage with the latest FilFan entertainment content.”
Other Pan-Arab partners include the number one digital agency in the region Kijamii, online Fashion magazine Fustany.com, and Egypt’s largest social food network Engezni. More influencers and brands from the Arab world will be joining Public Chats and will be announced in the coming months.
How can i find Public Chats within Viber?
Public Chats are easy to follow from within the Viber app. Anyone on Viber can follow as many Public Chats as they like. Conversations are multi-media and include text, photos, audio, video, stickers, web links and geo-localization. Users can invite friends to follow their favorite Public Chats and share parts of these conversations. The most popular chats are featured on the home screen of Viber’s Public Chats section. Users can easily find new Public Chats through the search tab or access a chat directly via a customized URL.
Global brands, celebrities and public figures on Public Chats include online media platforms such as Huffington Post, Mashable, BuzzFeed and the BBC; the Prime Minister of India, Narendra Modri; Pop star Pixie Lott and Model and Actress Karolina Kurkova.
Viber
Viber freely connects users around the world with the people that matter to them most, sending good vibes every day and making great things happen. With more than 664 million unique users on the platform, Viber gives people the ability to connect in the way that works best for them, whether it is through individual messaging, video calls or group chats or following brands and celebrities on Public Chats. Viber can be used on iPhone®, iPad®, Android™ phones and tablets, Windows Phone, Windows®, Windows 8®, Mac, Linux and Symbian devices over 3G/4G or WiFi connections. Viber is a Rakuten Group company.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
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