News
Vodafone renews its relationship with Facebook’s Workplace
Workplace by Facebook will continue to help Vodafone bridge the distance between 90,000+ employees over the next 3 years.
Thanks to its 2019 adoption of Facebook’s Workplace, Vodafone maintained a sense of connection and engagement among its global workforce. Not only that, it experienced growth in employee-led initiatives, campaigns, and communities, as people rallied together.
Vodafone, Workplace by Facebook
Making it easy to connect people
Nurturing what was built during that unprecedented time now remains top of mind for 2021 and beyond, according to Vodafone CTO Johan Wibergh. “More than 90,000 of our employees worldwide use Workplace to keep in touch. With many of them currently working remotely, Workplace has become an invaluable central resource for connecting, stage live events, share information, and collaborate on projects to help our customers. Above all, it is intuitive and accessible so our people can feel part of an inclusive community.”
The last 18 months have certainly seen Vodafone make the most out of engagement and community-building features like Facebook Workplace Live and Groups. As a result, its global base of employees has held two-way conversations with leadership while also helping leaders be more transparent when communicating across the entire organization.
Building bridges
This sense of community and connection has had an enormously positive impact on employees staying connected during the pandemic, according to Vodafone’s Social Media and Channels Lead, Patrick Yiu.
Thanks to Workplace, a significant number of employees have come to feel closer to one another now more than ever before – despite the physical distance that has kept them apart. For Vodafone, Workplace has been a game-changer when people haven’t been able to meet physically.
“We embarked on a series of activities under a banner called ‘Stay Connected with Nick’,” says Yiu of the company’s efforts to keep its people connected. “We have regular sessions and conversations about all areas of the business with our CEO, in conversation with other Vodafone employees and executives.”
These interactive sessions also enable employees to comment and ask questions through Workplace. That level of direct access for any global employee is something that Vodafone didn’t capitalize on before.
Inspiring a common purpose
Vodafone also made full use of the Workplace to help support employees’ mental health. In addition, to live events timed to coincide with Mental Health Awareness week, Workplace was also used to drive participation in pulse surveys that gauged employee sentiment.
The platform helped Vodafone ask people how they feel about working from home or if they had enough support on mental health and general wellbeing. Survey results were then converted into easy-to-consume graphics and posted on Workplace to give people an authentic feel for what their colleagues were saying and experiencing.
Putting the spotlight on Vodafone’s work with charities and good causes went a long way in boosting morale for the entire organization during the pandemic, too.
Connecting essential services like hospitals and schools is what Vodafone does every day. Vodafone used Workplace to inspire a sense of pride among employees by shedding light on minority voices from the Black Professional Network and LGBTQ+ communities and highlighting its work supporting communities through issues such as domestic violence or relief and assistance for countries experiencing natural disasters.
Adopting a ‘future-ready approach
Eighteen months into the pandemic, Vodafone is now looking at a “future-ready” approach to how, where, and when people work. And Workplace is set to play an essential role in that strategy – whatever shape it may take. In particular, they plan to continue Live video to broadcast events that can engage employees in a mix of physical and virtual environments. By doing so, people can stay connected wherever they’re working.
Vodafone also wants to use the power of video to create a series of virtual office tours. By recording a series of walkthroughs at various offices and posting them in specific Workplace Groups, employees can experience what it will be like to be back in the work environment after an extended break. What’s changed at the reception? What are the new security measures? And people can ask questions and share more details in the comments for everyone to see.
Whatever the future holds, Vodafone’s goal remains the same – cultivating a thriving workforce that’s informed, engaged, and connected across the globe. And we’re excited to watch how Workplace can help make that happen.
Julien Codorniou, VP, Workplace, said: “Vodafone is a company that lives and breathes its future-ready concept. By connecting its employees worldwide with Workplace, Vodafone has maintained community during the pandemic while preparing for a new world of work. We are excited to continue powering Vodafone’s community through this renewal.”
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
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