News
What Can a Digital Commerce Company Do For You?
In today’s market, just graduating from college is a success to celebrate. Many people sit around and wonder what they are going to be doing after college. The digital commerce business is growing every year. More companies and businesses build their audience every month with the help of digital commerce companies.
No matter what path you decide to take after college, a digital commerce company like OMG Commerce can help you grow the business you’ve been trained to run.
SEO Writing
One of the first things a good company can help you with is SEO writing. SEO writing will improve your digital presence on the Internet. Good writers will start by producing or redoing your current content. They will dissect every aspect of your content to make sure that your content completely matches and advances the purpose of your business. Excellent quality SEO writing will produce more natural traffic flow to your business. Organic traffic comes to your site from search engines. Both the writing and the organic traffic flow will generate authority for you and your business in your given niche.
Organic Traffic Flow to Conversions
Generating organic traffic flow is only the first step. Turning the traffic flow into conversions is another matter. These converted sales drive traffic further and help build your business. Converted sales mean increased business for you. Many converted sales can easily lead to repeat customers.
Many digital SEO companies will help you track sales metrics. You can discover what the customers are searching for in comparison to what they are buying. This knowledge can lead to organic lead generation as they mold your business into exactly what your customers are searching.
Once the level of customers increases, the organic traffic flow will improve your website via search rankings. The higher your website ranks with the search engines the more visibility you will have in the search results. Meaning, your website will be closer to page one if the search results for your niche business.
Ad Programs
While ad programs are a great way to generate organic traffic flow, many people have to resort to running ads on various services to increase their visibility to their customer bases.
An excellent digital commerce company will not only help you plan but help you manage when and where your ads should be running.
Using Google Ads is one of the most popular services in today’s market. Many of the best services will work generously with Google Ads. Using search data can help you grow your business. Knowing what ads are generating leads can aide the SEO company to determine if your ads are working and what they can adjust to create more leads and more conversions.
Amazon is another service that is growing in popularity. Running ads on a massive service like Amazon can generate tons of organic sales for your business. The higher conversions you get, the greater the chance of repeat business.
Youtube is a third service that can be a great help. A high-quality service will help analyze when and where to run your ads. Youtube use has risen to the point it is a tremendous agent to generate organic traffic flow. You can reach a market that you otherwise would not be able too.
Brand Identity
Your business is dependent on your brand’s identity. Companies can help determine what your business is trying to sell or produce. They can help you tweak things like your business logo, domain name, and contact information.
Information like this seems simple but coordinating your image across all platforms is paramount to maintaining your customer base. It is easier for your customers to reach your business if it looks the same from platform to platform.
As college graduates journey into the workforce, some of you will not want to jump right into running your own business. Many SEO service companies hire high-quality workers to service a multitude of people. Most of them have access to training programs and the best tools.
Whatever way you wish to go after college, the growing field of e-commerce is going to have a hand in it. Odds are your business will have to deal with commerce in the e-sector at some time or another.
Lendo, a Saudi Arabia-based Shariah-compliant crowdlending marketplace, has signed a Memorandum of Understanding (MOU) today with J.P. Morgan to improve access to financing for small and medium-sized enterprises (SMEs) across the country.
The MOU was signed during 24 Fintech, a premier fintech event that brings together industry leaders, innovators, and investors in Riyadh.
J.P. Morgan and Lendo are working together on potential opportunities to support the SME sector in Saudi Arabia in growing and sustaining the remarkable demand in this market.
“This strategic collaboration with J.P. Morgan, a pioneer in the financial industry, marks a significant milestone for Lendo,” said Osama Alraee, CEO and co-founder of Lendo. “By combining our strengths, we’ll deliver cutting-edge financial solutions to SMEs, supporting their growth and contributing directly to the realization of Saudi Arabia’s Vision 2030.”
The SME financing landscape in MENA presents a substantial market opportunity as limited financial access continues to restrict the growth of the region’s businesses, with commercial banks hesitant to issue loans to SMEs at scale, resulting in a high percentage of declined financing requests annually.
The total SME financing gap in developing countries is estimated to be approximately $5.2 trillion, according to the International Finance Corporation (IFC).
Lendo’s debt crowdfunding platform aims to bridge the financing gap for SMEs, aligning with Saudi Vision 2030’s goal to significantly expand SME lending from 4% in 2018 to 20% by 2030.
According to the latest available report from the Saudi Central Bank (SAMA), the total value of debt crowdfunding in Saudi Arabia surged from SAR 1.4 million in 2019 to SAR 771 million in 2022, marking a remarkable growth.
Lendo raised SAR 132 million ($35.2 million) in total funding from leading investors, including the most recent Series B led by Sanabil Investments, a wholly-owned company by the Public Investment Fund (PIF).
Since its inception in December 2019, Saudi fintech Lendo has processed over 5,000 financing transactions on its platform, providing over SAR 2 billion ($600 million) in financing to SMEs and generating SAR 280 million ($74 million) in returns for investors.
TA Telecom, a prominent player in the Middle East’s tech sector, has unveiled AnteThink, an AI-driven tool designed to enhance decision-making processes for individuals and businesses alike.
With a history of influencing the tech landscape through various initiatives, including advanced mobile solutions, high-volume payment platforms, and ventures in e-commerce, fintech, and analytics, TA Telecom has carved a niche for itself. Serving a vast user base of 40 million and processing an impressive 15 billion transactions across its platforms, TA Telecom has cemented its position as a tech industry leader, with some of its ventures achieving the status of Y Combinator companies.
Established in 2000, TA Telecom has emerged as a prominent player in the technology sector. With over 40 million users and processing 15 billion transactions annually, TA Telecom has made a notable impact. Recognized for its contributions by the Financial Times and featured on Deloitte’s list of fastest-growing tech companies in EMEA, TA Telecom is known for its adaptability and forward-thinking approach in the ever-evolving global tech landscape.
Sameh Ibrahim, CEO of TA Telecom, highlights the potential of AnteThink: “AnteThink reflects our commitment to leverage technology for practical impact. It aims to provide clarity and confidence in decision-making, whether in the professional or personal sphere. AnteThink is a tool that can empower startup founders, executives, and individuals to make more informed choices, alleviating the stress and uncertainty often associated with critical decision-making.”
Mostafa Ashour, CEO of Y Combinator-backed startup NowPay, shared his perspective on AnteThink: “AnteThink transformed our strategic planning, allowing us to explore various scenarios and prepare for different outcomes. It has strengthened our decision-making process, helping us navigate the complexities of the business landscape.”
AnteThink embodies TA Telecom’s commitment to innovation, focusing on supporting the startup ecosystem. The tool is tailored to help leaders and executives navigate the complexities of business management and strategic development by providing a clear picture of potential outcomes.
Key Features of AnteThink include:
1. Second Order Mode: Offering a comprehensive analysis of broader impacts, fostering a strategic mindset for long-term success.
2. Optionality Mode: Enabling detailed evaluation and comparison of different choices to ensure decisions align with strategic objectives and values.
3. Inversion Mode: Focusing on identifying and mitigating potential risks, thereby strengthening risk management strategies.
Credit: Antethink
AnteThink’s advanced AI technology aims to assist decision-makers with insightful analytics, offering guidance through the decision-making process.
Selina Bieber, the Senior Director of Global Markets at GoDaddy, has predicted a significant increase in Egypt’s e-commerce revenue. By 2028, it could reach $9.88 billion.
Godaddy is forming strategic partnerships and launching initiatives to help local entrepreneurs. These efforts align with Egypt’s digital transformation goals and its Vision 2030.
In an interview with the Arabic financial news “Amwal Al Ghad,” Bieber spoke about GoDaddy’s plans and how they match Egypt’s 2023 strategy. She highlighted the company’s aim to provide effective, easy-to-use digital tools and services. By 2024, GoDaddy wants to serve more customers in Egypt by making its digital tools more widespread.
The company is working closely with the Egyptian government, especially the Ministry of Planning. They are offering training programs to improve the digital skills of startups and existing businesses. GoDaddy’s services in Egypt include domain registration, web hosting, e-commerce solutions, and digital marketing tools.
Recent surveys support Bieber’s positive outlook for e-commerce in Egypt. They show a clear trend towards digital strategies among small businesses. Many are realizing the importance of having an online presence for their growth and success.
As GoDaddy continues its partnerships and supports government digital initiatives, its influence on Egypt’s digital landscape is growing. The company is committed to sustainability and reducing its carbon footprint. It aims not just for business growth but also to contribute to a sustainable and thriving digital economy in Egypt.
The 2028 projection indicates a vast potential for e-commerce, with GoDaddy playing a key role in this digital evolution.
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