Radi Farms didn’t start with funding or hype. It started with a simple idea: deliver better food, directly from the farm, and make people trust what they eat again. Founded by Khaled Radi, the Cairo-based agritech startup now serves over 6,000 monthly customers, processes millions in online orders, and is quietly becoming one of Egypt’s most trusted food brands.
From Telecom to Tomatoes
Before starting Radi Farms, Khaled Radi spent nine years at TA Telecom, where he led business development for digital services used by millions. Still, he felt a pull toward something more personal. Agriculture had always been part of his life, and he saw firsthand how inefficient the food supply chain was. “I’ve always been close to farming,” he says. “But I didn’t want to just grow food. I wanted to fix how it gets to people.” He left telecom and started small, turning his family’s farm into a brand focused on delivering clean, high-quality food directly to customers, without middlemen or shortcuts.
COVID Was the Opportunity. Quality Became the Advantage
When COVID changed how people shopped, most businesses rushed to scale up delivery. Khaled Radi took a different approach. “Speed was everywhere. Quality wasn’t,” he says. “We kept it simple: deliver great food, on time.” That mindset built real loyalty. Radi Farms quickly became a trusted option for daily groceries, with customers returning not because of flashy marketing, but because the experience was reliable. Today, the brand fulfills thousands of orders every month and supplies daily inventory to top restaurants.
More Than a Farm
Radi Farms isn’t a marketplace or a generic delivery app. It’s a vertically integrated food platform. Customers shop a growing catalog that includes: fresh beef, lamb, and poultry; seasonal vegetables and fruits; ready-to-cook and ready-to-eat meals; curated family boxes; and Adha sheep and cows during Eid. Everything is sourced directly, tightly quality-controlled, and packaged to reflect the brand’s focus on transparency and sustainability.
Built for Scale, Without Venture Capital
Radi self-funded Radi Farms from day one. He built the brand, operations, and backend systems himself, choosing control over capital. “I didn’t need to raise money before proving it works,” he says. “Now that we’ve hit strong numbers, we’re looking at growth capital—but only from investors who understand operations, not just user acquisition.” That next phase includes expansion across more Egyptian cities and a planned launch in Saudi Arabia.
A Brand Built on Principles
Radi Farms takes a measured approach to everything it does. The company avoids unnecessary chemical use, relies on eco-friendly packaging, and hires teams that understand both agriculture and customer service. “People want to know where their food comes from. They also want to feel good about how it got there,” Radi says.
What’s Next
Radi Farms has already built a strong foothold in Cairo, New Cairo, Sheikh Zayed, 6th of October, and Alexandria. The next phase is focused on scale. Radi plans to expand operations across Egypt, with a clear goal: make high-quality, farm-sourced food available in every major city.
He’s also preparing to franchise the model. By standardizing operations, logistics, and brand playbooks, Radi Farms aims to grow without sacrificing control or consistency. It’s a way to reach new markets while keeping the core experience intact.
