Keyword: Brand Management

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Vodafone Egypt’s ex-marketing guru joins Orange

News Lina Gilani -
Leaving behind a three-year marketing legacy at Vodafone Egypt. Maha Nagy is pursuing a new career challenge at Orange Egypt as Chief Communication Officer...
EgyptAir Lashes at Haaretz's Misleading Tweet, Egyptair, social media, Haaretz, Israel Egypt, Hijacked aircraft, plane hijacked, crisis management

EgyptAir Lashes at Haaretz’s Misleading Tweet

Case Studies Staff Writer -
Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it's the hijacked Libyan plane yesterday. Egyptair's Superb...

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