Egypt
Stay informed with the latest Egypt news. Get updates on startups, sports, advertising campaigns, culture, economy, and more. Dive into the stories shaping the nation and stay connected with the pulse of Egypt.
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Campaigns
Mountain View scores viral win with ‘Finding Migo’ activation campaign
Trending this week is Egypt, yet surprisingly smart activation campaign from the real-estate company Mountain View. Maged El-Kedwany appeared in…
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News
Orange Egypt signs 4G licence deal worth $484 million
Reuters – Orange Egypt signed a licence deal on Thursday, paying $484 million to operate fourth-generation mobile phone services in…
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Events
A Message From ‘Jordan Belfort’ Wolf Of Wall Street To Egyptians
Jordan Belfort or the Wolf of Wall Street sent a message to Egyptians warning them from a fraudster who’s promoting a…
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Case Studies
Biscuit stock market shakes Facebook in Egypt
Skyrocketing prices are hitting Egypt everyday affecting many industries in the country due to the new VAT and dollar crisis. Coincided…
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News
Using technology to give people access to mental health professionals
Although Egypt’s mental health policy was formulated back in 1978, the Egyptian government only spends 2% of its already meager…
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News
Big data more important than ever as e-commerce market in MENA booms
The e-commerce industry has been growing dramatically in the Middle East lately with an average revenue of $39 billion in…
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Startups
[Opinion] How an Egyptian e-commerce website convinced me to buy
An Egyptian website, while I wasn’t even in Egypt, convinced me to buy online for the first time. The Giftery…
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Events
Marketing Kingdom Cairo 2: 10 Marketing Tips That Actually Work
In exactly one month, from 26-27 October, Egyptian marketers will have the unique opportunity to hear groundbreaking presentations by…
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News
Centrepoint, Home Centre and Max shut down in Alexandria
Orient International Trading Ltd is consolidating its business operations in Egypt, and will close its Centrepoint, Home Centre and Max…
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News
Careem Announces Surprise Integration of 42,000 White Taxis in Egypt
New service to be launched after Eid Al Adha as a dispatching service with a nominal fee. Careem announced today…
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News
Khaled Hegazy leaves Vodafone to join Etisalat
Etisalat Egypt has appointed Khaled Hegazy, formerly of Vodafone Egypt, as its Chief Corporate Affairs Officer – Effective November. Hegazy joined Vodafone in…
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News
Why MENA communicators should care about dark social?
Let me ask you a question. Name the most popular application on the phones of consumers in the Middle East.…
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News
A15, Kijamii join forces to create the biggest social media group in MENA
A15, the leading technology investor, announced today a Partnership with Kijamii, a leading one-stop shop for integrated digital solutions with…
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Case Studies
Gold’s Gym terminates Egypt’s Dreamland over body-shaming ad
Gold’s Gym has issued an official apology to its community around the world, dodged with a termination action to the Egyptian independent franchise located…
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News
Uber Egypt reaches record of 30,000 drivers, commits to EGP 500 million investment
Cairo, Egypt, 14 August 2016 – A record 30,000 Cairenes are now using Uber to earn money as they drive, making…
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News
Egyptian booed for refusing to shake hands with Israeli after judo loss
RIO DE JANEIRO — Egyptian judo fighter Islam El Shehaby was loudly booed at the Rio de Janeiro Olympics after his first-round…
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Events
Darre Van Dijk From TBWA Amsterdam: Kill Boring!
Darre Van Dijk, Chief Creative Officer of TBWA/Neboko in Amsterdam is one of the keynote speakers at the Marketing Kingdom…
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Advertising
The Entrepreneurship Opportunity in Egypt – 4: B2C Tech products: Selling Advertising
It is really easy to decide to base your product’s business model on Advertising. However, making it happen is anything…
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News
Nobel Prize-winning Egyptian scientist Ahmed Zewail dies at 70
Nobel Prize-winning Egyptian chemist Ahmed Zewail died on Tuesday in the United States at the age of 70. Ahmed Zewail…
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News
Cairo International Airport is getting bigger, better
Cairo international airport terminal 2 is preparing to increase its capacity by about 8 million passengers, bringing its total capacity to…
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News
Zain Telecom interested in Egypt 4G license
Kuwaiti mobile operator Zain has expressed interest in acquiring a fourth-generation license in Egypt, a senior telecommunications ministry official said on…
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News
Egypt’s Press Propagates for Turkish Coup, Misleads Readers
Egypt’s front-page headlines reported Saturday that Turkish military leaders who organized a coup to oust President Recep Tayyip Erdogan are…
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Startups
7 questions to ‘Mai Medhat’ Egyptian entrepreneur who met Obama
As many of you might have heard by now about the young Arab woman who made it to the global…
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Startups
The Entrepreneurship Opportunity in Egypt 3: B2C Tech products: are they free or sell-able?
Tech products are hands-down the most over-hyped and over-advertised as the high-risk-high-reward ticket to fame and riches through company exits.…
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Case Studies
Careem App Raises EGP 105k for Food Bank in Ramadan
During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service…
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Apps
UBER hits Sahel with its safe and affordable rides
Starting Today, Tuesday, July 5th, Uber will be in Sahel to put an end to the hassle hopping around between compounds. Safe…
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Campaigns
7 Big Stats That Show Which Ramadan Advertisements Resonated Most
From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data.…
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Startups
Is There a Real Startup Opportunity in Egypt?
This is a question everyone answers to their own bias. The fault doesn’t lie in the question, but in whom…
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News
Vodafone Egypt Names Stefano Gastaut’s CEO to Replace Ahmed Essam
Vodafone Group Plc named Italian Stefano Gastaut, chief executive office (CEO) at Vodafone Partner Markets, to run its growing Egyptian…
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News
Filgoal’s Barakat, Emam Video Hits 1 Million Views in 24 Hours
Filgoal.com’s video featuring Al Ahly’s former striker Mohamed Barakat and Zamalek’s legend Hazem Emam has generated 1 million views in the first…
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Ramadan
Sir Magdi Yacoub’s Auctioned Tie Heals Hearts
Egypt’s first mobile-based charity auction raised EGP 26,000 for renowned heart surgeon Sir Magdi Yacoub’s tie, which he donated to…
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News
Egypt Bans 4 Ramadan Ads Over Alleged Ethical Violations
The Egyptian Consumer Protection Agency (CPA) put off air the TV commercials of Juhayna, Cottonil, Dice, and Birell on charges…
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Ramadan
Vodafone Ramadan 2016 Ad Hits 1.2M Organic Views in 6 Hours
Quick insight: Vodafone Ramadan TVC “The Big Family” has reached 1.2M organic views in the first 6 hours on facebook. The ad…
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Ramadan
Etisalat kicks off Ramadan Media Race 2016
Etisalat kicked-off Ramadan’s advertising race with a brand TV copy, with a song by the Syrian singer Asala in the theme of “#تخيل_بكره” Imagine…
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News
Juventus appoints Kingfut as digital media agency partner in MENA
Juventus FC has appointed Kingfut as its digital media agency partner across the Middle East region. This appointment follows an extensive review…
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Advertising
10 Most Watched Ads in MENA April 2016 on YouTube
Football fever took a big part of April’s advertisements, due to the peak of international championships: UEFA champions league and…
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News
Mohamed Omar joins Twitter MENA as Egypt Country Consultant
Mohamed Omar, formerly Digital Managing Editor at Sarmady (a Vodafone company), has joined Twitter MENA as Egypt Country Consultant, he…
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News
Etisalat Deletes Sexist Tweet After Social Media Outrage
The giant telecom operator Etisalat Egypt account was called out by several social media users for a sexist tweet mocking…
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News
hug digital Launches New Research Department in MENA
Cairo, Egypt – hug digital, one of fastest growing digital marketing agencies in the MENA region (with 95 staff and 4…
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Events
Marketing Kingdom Cairo 2: Full Speakers List, First 50 Tickets On Sale Now
The organizers of the Marketing Kingdom Cairo, Egypt’s biggest annual international marketing gatherings, have just announced the full speakers list…
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Advertising
6 Interesting Insights from the Egyptian Publishing Industry – March 2016
Numbers never lie, So we talk numbers. The digital media industry pays great attention to “Data” every day, one of the…
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News
SocialEyez UAE Acquires BSocial Egypt for EGP 10 Million
SocialEyez UAE Company which is specialized in the field of digital services, announced on Wednesday, April 6, completing a deal…
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Events
Marketing Kingdom Cairo 2: Dates And First Confirmed Speakers
The second edition of the Marketing Kingdom Cairo, Egypt’s only international marketing event, will take place from 26-27 October in…
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Creative Work
Sharmoofers YouTube Hit ‘Zombie’ Mocks Influencers
Zombies and social media influencer wannabes glued to their mobile screens is how Sharmoofers portrayed Egyptian youth in their new…
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Campaigns
Juhayna, Uber join forces on Mother’s Day to help combat women cancer
Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by…
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News
hug digital wins Emaar Misr digital media account
Cairo, March 30, 2016 – hug digital has won Emaar Misr digital media account. The agency will be responsible for digital strategy, media buying, planning and execution across…
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News
Uber graduate 14 youth from inaugural education & training program
Cairo, Egypt, March 29, 2016 – Uber, the leading smartphone technology company that connects riders to drivers at the push…
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News
Cyprus tweets EgyptAir hijacker arrested, situation is over
Cyprus ministry of foreign affairs tweets EgyptAir hijacker arrested and situation is over, after 7 hours of kidnapping. Story: EgyptAir Flight…
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News
EgyptAir Flight MS181 Hijacked, Diverted to Cyprus
EgyptAir domestic flight MS181 between Alex – Cairo has been hijacked on 8:30 AM local time and landed at Larnaca Airport in Cyprus as requested by…
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News
Uber Senior Strategist Visits Cairo
Cairo, Egypt – March 9, 2016: David Plouffe, Uber’s chief adviser and former campaign manager for Barack Obama in 2008, made…
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News
Orange replaces Mobinil as rebranding hits final stages
Mobinil’s logo is officially down from the company’s headquarters as Orange continues to roll out its rebranding plans Saturday, killing off Egypt’s 18-year-old first mobile operator…
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News
Arsenal Assigns Kijamii as Its Digital Agency in MENA
Arsenal has appointed Kijamii to handle its digital media activities in Egypt and the MENA region with effect from March.…
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Events
Build a CSR Programme That Adds Value To Your Business
Registration for upcoming CSR Training Course on Implementing A CSR Business Strategy And Mastering CSR Reporting, taking place from 10-11…
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Case Studies
3 Reasons Why Arsenal Should Hire an Egyptian Digital Agency
When news of Arsenal’s interest in midfielder Mohamed Elneny leaked last December, thousands of enthusiastic Egyptians flooded the club’s social media…
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Startups
BentB100 features inspirational stories of super Egyptian women
A single mother of five hits the street daily to wipe pedestrians’ shoes for an income that helped her raise…
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News
Viber Spreads Good Vibes in Egypt & MEA with the Introduction of Public Chats
Cairo, Egypt – 19th January 2016 – Viber, one of the leading messaging and calling apps with more than 664…
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Sports
Video Interview with Arsenal Player Mohamed ElNeny
Following the successful transfer of Egypt’s midfielder Mohamed El Neny to the Northern London football club Arsenal. The club interviewed…
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News
Egypt Pulls the Plug on Facebook Free Basics Service
Egyptian authorities have banned Facebook’s free internet service “Free Basics” three weeks prior Jan 25 uprising 4th anniversary. An insider…
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News
Cairo is Uber’s fastest growing city across EMEA region
Cairo, Egypt – Uber, the smartphone technology company that connects riders to drivers, celebrated its one year in Egypt this month by…
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Sports
Mohamed El-Nenny moves to Arsenal in £7.4m deal
Egypt’s midfield player Mohamed El-Nenny has joined Arsenal for a £7.4m deal. This deal will help Arsenal secure a strong replacement…
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News
Infographic: 5 reasons why millennials unfollow brands on social media
Acquiring quality fans is an uneasy process, yet with valuable returns. Once they’re caught, losing them is not an option. However, many brands…
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News
Here's What Egyptians Searched for on Google in 2015
Google has released the annual trends charts that show which terms were searched for most in 2015 “A Year in…
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News
Uber Testing Cash Payment in Cairo
Uber Cairo rolled out a cash payment option for its riders in Cairo to make it more accessible “Simply choose the…
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Campaigns
Egypt launches social media campaign to support tourism
Egypt’s Ministry of Tourism launched a new social media campaign calling upon Egyptian youth to promote the country’s hard-hit industry…
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News
UN Women Reveals Next Phase of Violence Against Women Campaign
UN Women’s Egypt in collaboration with the National Council for Women has produced a campaign on Ending Violence Against Women…
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Events
Meet entrepreneurs from 25 countries at RiseUp Summit
Individuals and delegations from over 25 countries will be participating at the RiseUp Summit 2015, the Middle East & Africa’s…
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Case Studies
Gloria Ceramic proves social media can empower brands
How many often talk the social media talk on behalf of their brands/companies versus who actually walk the social media walk to…
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News
Reham Saeed’s Return Sparks Boycott Campaign
A new boycott campaign to Al Nahar TV channel is trending on social networks in Egypt, following the news of resuming Reham…
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Case Studies
Digital Republic Wins Cristal Gold at Mena Cristal 2015
Mena Cristal festival has crowned Digital Republic, a pioneer digital agency based in Egypt with two top prizes “Gold & Grand”…
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Marketing
Jumia to repeat Black Friday e-commerce success in Egypt
Jumia, Africa’s largest online shopping mall, aims to surpass last year’s Black Friday e-commerce success, when the company experienced a tenfold in…
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News
3 Int'l Investors Acquire Fawry for $100M
A consortium of three international investors acquired 85 percent of Fawry, Egypt’s largest e-payment network. The profit-making company, which generated EGP 210…
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Startups
RiseUp: Shotgun your investment with UBER Pitch N’ Ride
On December 12th selected 20 entrepreneurs will get the opportunity to ride around Tahrir Square (approximately 10 mins) with an investor in…
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Events
Marketing Kingdom speaker makes marriage proposal on stage
Making a public marriage proposal on stage after ending his presentation, the COO of Hug Digital, Hussein Dajani, awed the…
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News
Nestle, Intel Denounce Rumors on Exiting Egypt
Nestle and Intel has issued statements today refuting false media reports that both multinationals are closing their offices in Egypt in…
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News
OMD Egypt Offers Its Office Furniture For Free to Startups
A great deal for startups, OMD is offering its office furniture for free to Startups, as the multinational agency is moving to a…
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News
Hatem Dowidar joins Etisalat Group as chief operating officer
Hatem Dowidar joined Etisalat Group in Abu Dahabi, UAE as (COO) Chief Operating Officer, after 16 years of leadership positions with Vodafone Egypt, Vodafone…
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News
Sherine's tearful photos backfire on social media
Egyptian pop-star Sherine Abdel-Wahab posted two tearful photos on social media, asking for her fans’ support and that she doesn’t feel…
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Startups
3 Creative Egyptian Women Who Master E-commerce
E-commerce empowers small businesses to grow by generating revenues without having real stores. That’s why it is necessary that you build and develop a strong online…
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Advertising
Instagram is Rolling out Ads in Egypt, MENA
Today, Egypt has woke up to exciting news on the social media scene. Instagram Ads are coming very soon. A…
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Apps
Taxi App Review: Uber VS Careem in Egypt [update: 2019]
Two of the most famous online taxi apps – are up and running in Egypt, offering Cairenes a quality alternative…
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Events
Five Reasons Not To Miss The Marketing Kingdom Cairo
The Marketing Kingdom Cairo, taking place from 25-26 October in Cairo, has been a frequent topic of discussion between Egyptian…
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Marketing
SoundCloud Launches Its Online Existence in Egypt
The famous digital audio platform Soundcloud has launched its page on Facebook in Arabic to users in Egypt, a step…
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Ramadan
Etisalat Mocks Vodafone’s Ramadan TVC
As the telecom war continues in Egypt, Etisalat Misr released their Ramadan TVC, mocking Vodafone Egypt’s Ramadan family ad. Etisalat…
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Advertising
Vodafone Kicks off Ramadan 2015 Media Race
Vodafone Egypt kicked-off Ramadan’s media race with a brand TVC. The ad theme “قوتك في عيلتك” is portraying how people…
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News
YouTube Launches Aflam Arabic Movies Library
Youtube Aflam is a movie library, aggregating Egyptian cinema classics from different official channels in one organized channel. Aggregation is a smart way…
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Creative Work
19 Social Media Newsjacking Activations Over Egypt Weather
Social Media Newsjacking is essential for all brands. It’s a good opportunity to engage your customers on social media in a…
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Case Studies
The Creative Twitter Account of the British Ambassador in Egypt
When I first noticed the tweets of Mr. John Casson, The British Ambassador to Egypt, he was addressing the Egyptian Ministry of Foreign…
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Advertising
Amr Diab Starring Western Union New TVC
The international money transfer giant “Western Union” kicked off a new TV Commercial featuring the Egyptian legend Amr Diab’s success story to build…
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Advertising
Vodafone Egypt Features the Amr Diab Effect
Vodafone Egypt has launched a new advert featuring the Amr Diab’s effect on youth culture over the past three decades. Portraying…
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Advertising
Chipsy Egypt Draws 90 Million Happiness
Chipsy Egypt kicked off a new positive advertising campaign calling for the start of a “90 million laugh”. Featuring Egyptian…
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Advertising
Coca Cola Egypt Celebrates 100 Years With Sham El-Naseem
Coca-Cola is celebrating 100 years with the world this year. Each country/region is creating a localized campaign inline with the…
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News
El Ott, Amr Waked at Abu Dhabi Film Festival
Monday, October, 27th. Amr Waked’s El Ott made its world premiere in the Abu Dhabi Film Festival 2014, to be…
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Events
TA Telecom Backs Young Entrepreneurs at RiseUp
Eager to drive the Egyptian economy and encourage innovative business ideas, TA Telecom will connect with thousands of ambitious entrepreneurs…
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Campaigns
Pepsi Masr Tops Ramadan Ads 2014 With Nostalgia
Pepsi has been hitting with its new nostalgia ads. Will it make a home run? Over the past years, Pepsi’s…
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