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Facebook drives OSN online sales up 6 times in Q4

Facebook drives OSN online sales up 6 times

The Middle Eastern TV operator, OSN saw online sales rise by 6.3 times after using Facebook website conversions ad objective. Promoting its new online-only...
dark social, whatsapp, research, digital boom

Why MENA communicators should care about dark social ‘WhatsApp’?

This blog post has been updated since WhatsApp announced plans to share user data with parent company Facebook from the original post. Let me ask you...

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