Egyptian Soda Gains Ground Amid Anti-Western Boycott in the Middle East
Boycotts are sweeping across the Middle East, impacting US and European brands as consumers express their protest against Western governments' ...
Tag: Lebanon
CPC (Cost Per Click): Meaning, Formula, and Why It Drives ROI
CPC, or Cost Per Click, is a digital advertising model where advertisers pay each time a user clicks on their...
What Is CPM? Meaning, Formula, and MENA Benchmarks
CPM, or Cost Per Mille, is a pricing model where advertisers pay for every 1,000 impressions. It's commonly used in...
What is CPA in Advertising? Meaning, Formula, and MENA Benchmarks
CPA (Cost Per Action) is a digital advertising metric that tells you how much you're paying for a specific user...
Egypt Activates 5G Nationwide, Ending Years of Delays
Egypt has officially entered the 5G era, with all four major telecom operators switching on their networks during a joint...