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19 Social Media Newsjacking Activations Over Egypt Weather


Social Media Newsjacking is essential for all brands. It’s a good opportunity to engage your customers on social media in a creative way, to show them how does your brand fit in their lives.

Today, we’ve collected some brand activations over the hot weather Egyptians lived yesterday “Wednesday, 27th of May”, the breaking news was announced last week, and it was an easy opportunity to benefit from. Let’s go through them a random order:

– McDonald’s Egypt

– Vodafone Egypt

– Mobinil

– Etisalat

– CBC Egypt

– Mustafa Hosny

– LinkDSL

– Nescafe Egypt

– Tiger

– Lactel Yoghurt

– Kitkat

– Nestle Egypt

– Schweppes Egypt

– Nestle Pure Life Egypt 

– Megakheir

– Nestle Ice Cream Egypt

– Makani

– Sunny

– Vatika Styling Gel

Social Media Newsjacking

Social Media Newsjacking isn’t easy, it requires many aspects to create a notable social media newsjacking stunning piece.

David Meerman Scott wrote about newsjacking and how to inject your ideas into a breaking news story and generate a true engagement. We highly recommend David’s book to read.

Digital Boom brings you the latest in online advertising, digital marketing, and social media trends in the Middle East and Africa (MEA).