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The Digital Media Forum is coming back to Cairo on October 19th, in the heart of downtown at the Four Seasons Nile Plaza Hotel. The highly...
The e-commerce industry has been growing dramatically in the Middle East lately with an average revenue of $39 billion in 2015; and a projected market size...
In exactly one month, from 26-27 October, Egyptian marketers will have the unique opportunity to hear groundbreaking presentations by marketing gurus from some of the...
Egypt’s growing population has rejoiced time and again over the spread of alternative modes of transport. Rather than the classic white taxi whose meter may or...
There’s nothing like reaching for an ice cold bottle of water on a hot summer’s day, but what do we do with all the leftover packaging?...
Baraka Water launched a new digital video that shows that great things can be achieved with persistence. The three-minute video portrayed the victory moment for Nour...
We’ve all seen it happen, but we rarely see a brand does it so well in Egypt. Chipsy Egypt got a particularly disgruntled user, their agency...
![5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]](https://adigitalboom.com/wp-content/uploads/2016/07/mintric-cover--400x240.png)
![5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]](https://adigitalboom.com/wp-content/uploads/2016/07/mintric-cover--80x80.png)
Here’s an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook. Analysis done by our partners at Minitrics, a facebook video analytics tool. Share...
During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service application. In collaboration with the Egyptian Food...
Starting Today, Tuesday, July 5th, Uber will be in Sahel to put an end to the hassle hopping around between compounds. Safe and affordable rides all 24/7 this...
Al Ahly Captain Hossam Ghali will tweet video responses to his fans questions on the hashtag #AskGhali, said FilGoal.com. How to shoot a question and get a...
Entrepreneurship in the Middle East and North Africa is ready to compete on a global level, believes Mai Medhat, CEO of Eventtus. Her statement comes after...
From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data. We collected digital stats for the first...
A candlelight vigil was held Tuesday in Cairo in solidarity with Nazanin Zaghari, a British-Iranian who is currently detained in Iran for 83 days without access...
Vodafone Group Plc named Italian Stefano Gastaut, chief executive office (CEO) at Vodafone Partner Markets, to run its growing Egyptian business as the company continues to...
Any entity that wants to make a splash online has dreams of going viral. Unfortunately, there’s no set formula people can follow to get to this...
Filgoal.com’s video featuring Al Ahly’s former striker Mohamed Barakat and Zamalek’s legend Hazem Emam has generated 1 million views in the first 24 hours on facebook. Barakat banged Emam...
Egypt’s first mobile-based charity auction raised EGP 26,000 for renowned heart surgeon Sir Magdi Yacoub’s tie, which he donated to raise funds for the Aswan Heart...
Magnus Zar, Founder of Think Agency and Sweden and one of Europe’s biggest experts on video marketing is speaking at the Marketing Kingdom Cairo 2, Egypt’s...
Egyptian digital advertisers can now choose to pay for facebook ads in the local currency (EGP). The social network has added the Egyptian pound to its accepted currencies, which...
Microsoft has acquired LinkedIn for $196 per share in an all-cash transaction valued at $26.2 billion, inclusive of LinkedIn’s net cash, according to a Microsoft press release....
Your ads are Facebook-approved regardless of the amount of text used, as facebook has dropped it’s 20% text overlay rule for all marketeers globally. The update was first introduced in April to UK and...
The Egyptian Consumer Protection Agency (CPA) put off air the TV commercials of Juhayna, Cottonil, Dice, and Birell on charges of violating public morals and breaching...
Earlier this week, some optimistic Orange fans stated that Amr Diab will be starring in Orange’s ad for Ramadan. SEE ALSO: 7 Big Stats That Show Which Ramadan...
The idea of going to switch on your laptop only to have nothing happen or your ability to access your files compromised is a nightmare scenario....
Canadian Prime Minister Justin Trudeau shared a video yesterday on facebook and twitter having Iftar with Canadian Muslim parliamentarians. The video hit four million views on facebook in the first 18...
Akhbarak.net, Think Tank Egypt, Kan Ya Makan Project, Waseela in collaboration with the British Council Egypt launched a new campaign called “Kan Ya MaKan” in order to empower Egyptian young...
Juhayna’s three talking baby boys advertisements won viewers’ laughter on the first day of Ramadan as they discuss growing out of breastmilk, and embracing Juhayna dairy as a...
Quick insight: Vodafone Ramadan TVC “The Big Family” has reached 1.2M organic views in the first 6 hours on facebook. The ad was able to capture 71K shares...
Vodafone Egypt has launched its Ramadan TVC “The Big Family”. Portraying how people get empowered by their beloved ones not only their families. Vodafone featured a group of...
Etisalat kicked-off Ramadan’s advertising race with a brand TV copy, with a song by the Syrian singer Asala in the theme of “#تخيل_بكره” Imagine Tomorrow. The ad looks back on...
SAN FRANCISCO and RIYADH – The Saudi Arabian Public Investment Fund (PIF), the Kingdom of Saudi Arabia’s long-term sovereign investment arm, and Uber today announced that PIF...
DUBAI – Dentsu Aegis Network today announces the acquisition of a majority interest in Digital Republic, one of the largest and most awarded independent creative and...
Get involved in Euro 2016 fever with the launch of Korabia.com microsite dedicated to France’s finals, taking place on June 10. Korabia.com will provide up-to-date match coverage, news,...
Baraka Water released one of the most artful and ambitious ads of the year to promote hope. The campaign features the Egyptian horse-rider Karim El-Zoghby’s success story with the tagline “كمل...
Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with free round tickets to Dubai. Read...
Juventus FC has appointed Kingfut as its digital media agency partner across the Middle East region. This appointment follows an extensive review by the Italian football club. This...
Football fever took a big part of April’s advertisements, due to the peak of international championships: UEFA champions league and Europa league, in addition to euro...
Missing Egyptair flight MS804 from Paris to Cairo with 66 passengers on board has crashed in the mediterranean sea 2:45 AM CLT – Egyptian officials confirmed to...
Egyptian television channels raised their ad spot prices for Ramadan 2016 by 50 percent to bring their advertising revenue up to EGP 750 million compared to EGP 500...
Surpassing 2.7M views in three weeks, Evolution of Arabic Music music video has taken YouTube by storm in the Middle East and North Africa. Featuring 42 of the...
May 16, 2016, Cairo, Egypt – Jumia Egypt, one of the largest e-commerce platform in Africa, is taking the fashion concept to a new level by...
Huawei Egypt Consumer Business Group launched the first amateur photography competition on social media last April entitled ‘Huawei Captures Egypt’ to endorse the art of...
Google has released the top ten most-watched advertisements on youtube in April 2016. Here’s a round-up of April’s most-watched ads worldwide according to “YouTube ads leaderboard” According to YouTube:...
Mohamed Omar, formerly Digital Managing Editor at Sarmady (a Vodafone company), has joined Twitter MENA as Egypt Country Consultant, he announced Friday. Omar’s main responsibilities are...
In 2014 Whatsapp introduced a web access to its app mirroring your phone’s chat conversations for a faster access. Yesterday, Whatsapp released its native desktop app...
The giant telecom operator Etisalat Egypt account was called out by several social media users for a sexist tweet mocking girls by saying, “guys park their...
To celebrate 150 years of presence around the world, Nestle Egypt decided to amplify its Nutrition, Health and Wellness message through launching an inspirational song calling...
Cairo, Egypt – hug digital, one of fastest growing digital marketing agencies in the MENA region (with 95 staff and 4 offices), has launched a Research Department...
Over 40 countries worldwide celebrate Mother’s Day on May 8th. This year, Facebook introduced a new temporary flower reaction to celebrate Mother’s Day, offering a digital...
The organizers of the Marketing Kingdom Cairo, Egypt’s biggest annual international marketing gatherings, have just announced the full speakers list for the second edition of the...
beIN sports analyst Ahmed Hossam Mido will shave his hair completely on Saturday live on TV after he lost the bet he made early this season that Leicester City won’t...
Oslo, Norway – May 4, 2016 – A native ad blocker is integrated into both the stable version of the Opera browser for computers, as well as...
Youtube has released the top 10 watched advertisements in the Middle East and North Africa region for March 2016. Here’s a round-up of March’s most-watched ads according to “YouTube ads leaderboard”....
The National Bank of Qatar QNB has been hit by a massive data breach on April 26 that exposed personal details of many of the bank’s customers in...
Numbers never lie, So we talk numbers. The digital media industry pays great attention to “Data” every day, one of the important areas digital marketeers focus on is “Online...
The video-sharing website YouTube reactivated Amr Diab’s channel few minutes ago after a sudden termination yesterday. It’s still unclear why YouTube removed and reactivated the channel in less than 24 hours....
Egyptian inventors returned home with 10 medals, seven gold, two bronze and one silver in appreciation of their important inventions in the 44th International Exhibition of Inventions...
Update: Youtube has reactivated Amr Diab’s channel Amr Diab’s youtube channel has been terminated hours before the new album’s release on April 28. The reason is still unclear,...
YouTube March 2016 top ten most watched advertisements leaderboard has been revealed and here’s the list: 1- Always #LikeAGirl – Girl Emojis 72% of girls feel that society limits...
Viber, one of the world’s leading messaging apps with more than 711 million unique users worldwide, today announces complete end-to-end encryption across all devices including Android™...
Vodafone Egypt released a new brand activation campaign featuring Al Ahly club players’ performing a song called “thank you fans”, which originally an Ultras Ahly song to...
Traditional recruiting is dying especially in the digital media industry. Everyone is online, “the digital agency and the talents”, so is it enough to use traditional...
Cinema Guide App called on social media users to post the most good and important things a man cannot miss using the hashtag #حاجات_ماتتفوتش (Things not to miss). The leading...
Worried about your video content? Facebook released a new tool to help brands, publishers and users claim ownership of their videos without worrying about violation reports. ...
A new feature is being tested by Facebook, which will allow brands add ‘shop section’ to page tabs to showcase their products in a native Facebook way....
Today, with a solid track record of experience in visualized communication, Axeer Studio has launched Giraffics “a new subsidiary focuses on infographic videos”. “Now, we’re taking our impact even further“ explained Abdulrahman Khedr, CEO, as he introduced Giraffics...
Skyrocketing prices are affecting many industries in Egypt everyday on different intensities. Some may have felt it while others not yet. Unfortunately sooner or later the...
SocialEyez UAE Company which is specialized in the field of digital services, announced on Wednesday, April 6, completing a deal for the acquisition of 100% of...
The second edition of the Marketing Kingdom Cairo, Egypt’s only international marketing event, will take place from 26-27 October in Cairo. “After the phenomenal success last...
Marketers in the UK are now getting ads Facebook-approved regardless of the amount of text they’re using as Facebook lifts it’s text overlay 20% rule. Facebook...
Zombies and social media influencer wannabes glued to their mobile screens is how Sharmoofers portrayed Egyptian youth in their new music video hit. Watch the video...
Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by both Juhayna and Uber to support...
FilFan.com’s key project/product manager, digital managing editor Mohamed Omar is stepping down from his position after 3 successful years of expanding the user base of FilFan.com and...
March 30, Cairo, Egypt, Jumia Egypt is celebrating today four years of success in the e-commerce market. In 2012, Jumia Egypt’s leading e-commerce platform, started the journey...
Cairo, March 30, 2016 – hug digital has won Emaar Misr digital media account. The agency will be responsible for digital strategy, media buying, planning and execution across digital and social for its corporate and...
Cairo, Egypt, March 29, 2016 – Uber, the leading smartphone technology company that connects riders to drivers at the push of a button, and Education for...
Cyprus ministry of foreign affairs tweets EgyptAir hijacker arrested and situation is over, after 7 hours of kidnapping. Story: EgyptAir Flight MS181 Hijacked, Diverted to Cyprus
EgyptAir domestic flight MS181 between Alex – Cairo has been hijacked on 8:30 AM local time and landed at Larnaca Airport in Cyprus as requested by the hijacker who has a suicide belt...
More than 1200 international education and technology experts, advisers, and investors will gather in Cairo in May to discuss how to turn the African Union’s vision...
Frico Egypt has been accused of plagiarizing the visual for its Mother’s Day greeting, a digital agency have drawn similarities between Frico’s recent Mother’s Day greeting and the work done...
J. Walter Thompson CEO Gustavo Martinez resigned after a lawsuit accusing him of rapping female employees, and multiple racist comments about black people and Jews. [Report] JWT’s parent...
Meet Innovation Russia (MIR) offers the opportunity during three days to meet the main actors of innovation in Russia. This third edition will lead the delegation...
Cairo, Egypt – March 9, 2016: David Plouffe, Uber’s chief adviser and former campaign manager for Barack Obama in 2008, made his first visit to Cairo this...
JWT CEO Gustavo Martinez denied allegations of rapping female employees, and multiple racist comments about black people and Jews. “I am aware of the allegations made...
Nike and TAG Heuer dropped sponsorship of Maria Sharapova, and Porsche suspended all activities with the famous tennis player until details of her failed drug test...
It’s time to take action, it’s time to VOTE! Our 2016 Oscars Best Commercials in collaboration with the leading Arabic digital marketing publication e3langi.com continues to recognize the advertising...
Mobinil’s logo is officially down from the company’s headquarters as Orange continues to roll out its rebranding plans Saturday, killing off Egypt’s 18-year-old first mobile operator brand. The name change is part...
After on boarding Arsenal FC last week, Kijamii has announced today an open vacancy as a digital sports community manager to join the first digital sports team in the...
Digital Boom in collaboration with the leading Arabic digital marketing publication e3langi.com have launched a new online initiative called “The Oscars Best Commercials 2016” capitalizes on the real Oscars 2016...
Arsenal has appointed Kijamii to handle its digital media activities in Egypt and the MENA region with effect from March. After the transfer of Mohamed Elneny last...
For the first time, UNICEF Egypt is using click-funding to fundraise “Water for Life” project. Each view, like, comment or share to the campaign video or...
For its second edition, ID Cristal Congress MENA, the Annual Summit for Media professionals to connect and learn on Digital & Entertainment will take place on February...
Registration for upcoming CSR Training Course on Implementing A CSR Business Strategy And Mastering CSR Reporting, taking place from 10-11 February 2016 at the InterContinental Citystars...
A single mother of five hits the street daily to wipe pedestrians’ shoes for an income that helped her raise an engineer, a nurse, a tourism...
Cairo, Egypt – 19th January 2016 – Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, announced today...
Following the successful transfer of Egypt’s midfielder Mohamed El Neny to the Northern London football club Arsenal. The club interviewed ElNeny to ask him few questions...
Netflix has appointed Kijamii as its digital marketing agency in the Middle East. Kijamii will be responsible for media planning & buying, digital strategy and execution across...
Las Vegas, January 6, 2016 – Netflix launched its service globally, instantly bringing its Internet TV network to more than 130 new countries around the world. The company...
In its first season, MBC The Voice Kids introduced a 9-year-old Syrian girl who moved our hearts while singing a song for children’s rights in Syria. Ghina Bou...