-
Ramadan
TEAMA Ramadan 2017: You Got The Wrong Cheese
Watch TEAMA Ramadan 2017 advert “you got the wrong cheese”, airing on TV and social media. Credits: Client: Teama Milk Agency:…
Read More » -
Ramadan
Twitter Launches Automated Ramadan TV Guide Experience
Twitter is set to launch the first Ramadan TV guide bot. TV viewers can send a Direct Message to the…
Read More » -
Ramadan
Zain group bombs violence with mercy in Ramadan Campaign
Zain group has kicked off Ramadan media race with an anti-terrorism advert, portraying how terrorism is turning happiness into darkness in…
Read More » -
Ramadan
iflix makes Egypt debut with revolutionary content for Ramadan season
Iflix, the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, has announced in a press release the launch…
Read More » -
Campaigns
Stetla3 Launches its Online Platform with a Social Awareness Campaign
Cairo, 24 May 2017 – Stetla3, an online platform that allows users to share their personal opinions and stories around different…
Read More » -
Ramadan
110 % increase in content consumption for Ramadan on Anghami in the UAE and Egypt
Dubai-23 May 2017- Anghami, the leading music streaming company in the MENA region, is gearing up for Ramadan, offering its…
Read More » -
News
Egyptian Bot ‘HireHunt’ among the 60 finalists in Facebook’s Messenger Challenge Bot Competition
The HireHunt Bot has been selected as one of the the 60 finalists in Facebook’s Messenger Challenge Bot Competition, “after…
Read More » -
News
Wuzzuf Hosts Egypt’s Business Thought-leaders Live on Social Media
Wuzzuf, Egypt’s first job site, announced yesterday the launch of its first activation on social media: Kanabet Wuzzuf “Wuzzuf Lounge” – a bi-weekly…
Read More » -
Case Studies
Twitter research explores the neurology of video consumption
What makes people stop scrolling and start watching video on Twitter? New research reveals what it is that works best…
Read More » -
News
Anghami grows its Audio Ad business in the region three-fold in one year
Dubai – Anghami, the leading music streaming company in the MENA region, revealed today that it has recorded an amazing…
Read More » -
People Moves
Darine El-Khatib joins Turner as Senior Director of Creative Strategy and Brand Development
Dubai, United Arab Emirates: Turner Middle East, North Africa and Turkey (MENAT) has announced the appointment of Darine El-Khatib as…
Read More » -
Startups
E7gezly and PassApp to become two separate companies
A15, the leading technology investor has announced that E7gezly, the online booking provider, and PassApp the digital mobile passes solution…
Read More » -
News
hug digital Signs Digital Partnership Deal with HMD Global
hug digital takes on HMD Global – The Home of Nokia Phones – across MENA as their regional social &…
Read More » -
Events
Coca-Cola, Facebook, Instagram and Rolls Royce Motor Cars at Marketing Kingdom Cairo 3
Senior regional and international marketers from Facebook, Instagram, Coca-Cola, Rolls Royce Motor Cars and P&G are confirmed to speak at…
Read More » -
Tech
Internations: 6 Tips for Managing a Global Social Media Audience
Managing social media accounts can be a challenge, especially when you are addressing a large, international audience. From knowing what…
Read More » -
How To
InterNations Team Explains How to Manage a Global Audience on Social Media
The InterNations Social Media Team weighs in on what it takes to engage a social community of over one million…
Read More » -
Campaigns
Watch the behind the scenes making of the largest video billboard in MENA
Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning…
Read More » -
Case Studies
United Express Fails and Emirates Airline Strikes Back
It all started Sunday on a united Express Flight 3411 when a 69 old doctor David Dao has been forcibly…
Read More » -
Events
The Creative Industry Summit Kicked Off Today
Cairo – April 10th , 2017 – The fourth edition of the two-day Creative Industry Summit kicked off today with…
Read More » -
Events
Top Reasons To Attend The Creative Industry Summit in Cairo
Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative…
Read More » -
News
Google boycott: Is it all about free PR?
Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the…
Read More » -
News
Etisalat Digital participates in ICAO Cyber Summit and Exhibition
Abu Dhabi – Etisalat Digital announced its participation in an inaugural cyber-security summit organized by the International Civil Aviation Organization (ICAO) and…
Read More » -
News
Amazon Reaches an Agreement to Acquire Middle East’s SOUQ.com
Amazon announced that it has reached an agreement to acquire SOUQ.com, an e-commerce leader in the Middle East. Joining the…
Read More » -
News
Independent Enthusiasts for Gun Control: Every 27th
Visitors of webrifle.org can control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real-time online.…
Read More » -
News
Mother’s Day Gifts Purchase Journey During The Floatation Era
During the past three weeks, many brands and service providers in Egypt have been promoting Mother’s Day offers. Sons, daughters and…
Read More » -
News
Report: How Egyptians Use Twitter
Twitter is one of the top social networks in Egypt. Here’s an official report by Twitter on how Egyptians use the platform.…
Read More » -
News
Top 10 Egyptian Fashionistas to Follow on Instagram
Fashion in Egypt has evolved over time to match – and, in some instances, even exceed – global standards. Today,…
Read More » -
Campaigns
Orange Egypt Uplifts Generation Y Entrepreneurs
Egyptian entrepreneurs made a grand appearance on Orange’s new campaign, which inspires youth to fulfil their dreams vowing to support…
Read More » -
News
WUZZUF organizes the second mobile developer career fair in Egypt
The second round of Mobile Developer Career Fair “Egypt’s only mobile developers career fair” will take place on the 18th of…
Read More » -
News
AIG to focus on selected products for growth in Egypt
American International Group, Inc. (AIG) has just announced that it has taken strategic steps to reposition its operations in the…
Read More » -
News
Oscars Red Carpet 2017 in Pictures
Stars on the red carpet as they make their way into the Dolby Theatre for the 89th Academy Awards.
Read More » -
News
TIEC, Microsoft Present ‘Accelerate Your Business’ Competition
A chance to win 90,000 EGP and receive Acceleration Program/ Consultation Services in Digital Marketing, Marketing, Finance and Technical from The Technology Innovation and Entrepreneurship…
Read More » -
Marketing & Advertising
Egypt’s Employment News Bulletin (Feb 13 – 19)
Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email [email protected] with…
Read More » -
News
Careem Egypt Brings Vertical Video Ads To The Middle East
Careem Egypt produced the first-ever vertical video ad in the Middle East, introducing its new car types Go and Go+.…
Read More » -
News
El3ab.com unleashes its new portal, receives EGP 2M investment from A15
El3ab, Egypt’s classic gaming hub, relaunches its portal with more games and with its first ever app based game “Estimation…
Read More » -
News
Egypt’s Employment News Bulletin (Feb 5 – 9)
Each week Digital Boom posts available positions within the marketing and advertising industry in collaboration with Wuzzuf.com. Email [email protected] with the details…
Read More » -
Events
Marketing Kingdom Amman 2: The Top 5 Marketing Tips For 2017
The second edition of the Marketing Kingdom Amman, taking place from 1-2 March at King Hussein Business Park includes presentations…
Read More » -
News
Sky Sports offers more ways than ever to follow Deadline Day
As the January transfer window reaches its final hours, Sky Sports News HQ will offer more ways than ever before…
Read More » -
Case Studies
62% of MENA organizations do not measure printing costs, says Canon study
Despite 76% of MENA organizations saying printing or copying documents is “essential” or “very important” to them, 62 % of…
Read More » -
News
Instagram Rolls Out Live Stories Globally
The photo-sharing platform Instagram has make its live stories feature available to its community globally — a new way to connect with friends and…
Read More » -
News
Facebook Introduces New Tools to Help Control Your Information
Dubai, UAE, 26th January 2017 – Facebook announced today the launch of the Privacy Basics site, a new resource that…
Read More » -
Tech
Karim Elsahy
Karim Elsahy is a winning angel investor & serial entrepreneur with a current emphasis on ai, bots, and conversational commerce. He…
Read More » -
Sports
Thousands Send Love to Egypt’s Prince of Hearts ‘Mohamed Aboutrika’
Mohamed Aboutrika received thousands of supportive posts on social media following a decision by authorities to add him to an official…
Read More » -
Campaigns
Snickers latest in-store campaign pulled off the shelves in Saudi
In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers.…
Read More » -
News
How the 2017 #GoldenGlobes lit up Twitter
The first awards show of 2017 went off with a bang. The Golden Globe Awards, hosted by Jimmy Fallon (@jimmyfallon),…
Read More » -
Campaigns
Dorra Endorses Juhayna Pure’s Pomegranate
Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the…
Read More » -
Campaigns
Vodafone’s new Campaign ‘Cheer for Egypt to Win’ Focuses on Fans
Vodafone Egypt has kicked off a new marketing campaign “Cheer for Egypt to Win” makes fans into active participants ahead of the 2017 Cup of African…
Read More » -
Marketing & Advertising
Increasing Prices Situation: Products that will suffer the most in 2017
With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic…
Read More » -
Campaigns
Influencers Cheer for Egypt’s National Team
Top influencers called on their followers to support Egypt’s national team ahead of the 2017 Cup of African Nations in an anonymous…
Read More » -
Campaigns
Coca-Cola’s Song For Egypt National Team Amid CAN 2017
Coca-Cola calls up players’ names for the national team, and the final say is for Hector Cuper. The song was…
Read More » -
News
Instagram Reveals 2016’s Top Data [Infographics]
Instagram released its 2016 global data report revealing top moments, most followed celebrities, most liked photos, and more. Most-followed Celebrities Women…
Read More » -
Case Studies
EgyptAir Lashes at Haaretz’s Misleading Tweet
Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it’s the hijacked…
Read More » -
Tech
Huawei Nova Plus Triggers Egypt’s True Potential
The young artist sprays Cairo’s walls with brisk colors creating three dimensional graffiti murals, while the bold young woman drives…
Read More » -
News
Anonymous Instagram campaign goes viral in Egypt
We spotted an anonymous viral campaign on Instagram in Egypt! We still don’t know who is behind it but we’re…
Read More » -
Campaigns
Fern Fans Generate Food Mood-Shifters, Join 20k Challenge
Fern launched a new campaign called “#كله_بالأكل_بيفك” (Food shifts the mood); features three characters in three nerve-wracking situations. Fern invites fans…
Read More » -
News
A15, Careem Empower Tech Startups in Egypt
A15, the leading technology investor, announced a strategic partnership with Careem, the car-hailing app and one of the fastest growing…
Read More » -
Case Studies
Careem Deploys Free Rescue Rides Post Cathedral Attack, Uber Joins Forces
Careem Egypt has launched a new nationwide initiative, offering free rides to all hospitals in Egypt for blood donation, in…
Read More » -
Startups
Digitree Introduces ‘Hype Insights’ Social Media Analytics Tool
Egypt-based digital agency Digitree has kicked-off its very own social media analytics tool “Hype Insights”. The tool enables brands, agencies, and…
Read More » -
Tech
Tether adds ‘Gracenote’ music recognition features to power better music discovery
itagit technologies has signed a multi-territory music licensing deal with Gracenote to power two new features in its TETHER music…
Read More » -
Tech
TETHER, TVTAG mobile apps bring ‘never seen before’ user experience to mobile media
Cairo, Dubai – Out of the turmoil and challenging times that Egypt went through post its revolution in 2011 and…
Read More » -
News
A funny campaign against favoritism ‘Ebn El Wazeer Khad Meny El Mic’ goes viral in Egypt
Over the last week a new kind of viral campaigns called “Ebn El Wazeer Khad Meny El Mic” has spread like…
Read More » -
Startups
MyTrustedWill.com builds life bridges after death
Nearly 2.6 million people dying annually in the United States, Entrepreneurs see an opportunity to innovate. A new U.S. tech-startup, MyTrustedWill,…
Read More » -
Events
RiseUp Summit 2016 partners with Facebook bot technology for attendees
RiseUp Summit 2016 has partnered with Elves, the first Facebook chatbot application in Egypt, to create customized, concierge experiences for…
Read More » -
News
Instagram notifies you when someone screenshots your DMs
Instagram has rolled out a new update which sends a notification to you when someone screenshots your direct messages. The update comes…
Read More » -
Events
RiseUp Summit 2016: The Entrepreneurship Revolution
RiseUp hosted its annual press conference on the 20th of November to announce the activities and tracks that will be…
Read More » -
Events
MENA ICT Forum 2016 Concludes Its Activities
November 2016, Amman – The Middle East & North Africa Information & Communications Technology Forum 2016 has concluded its activities…
Read More » -
News
Creative Project: ‘Brand Yourself’ by GearBox Studios
GearBox Studios launched a new personal project to help job seekers show what’s important to recruiters. They used the philosophy…
Read More » -
News
Russian authorities block access to Linkedin
Russia blocked access to LinkedIn as it was in violation of a law requiring that the data of Russian users…
Read More » -
News
Orange announces partnership with Jumia for exclusive offers
Jumia Egypt announced the Black Friday campaign this month to celebrate its commitment to delivering the best deals across the…
Read More » -
News
Real Madrid Launches Arabic Ad Campaign on Facebook
Update: Real Madrid Appoints Kijamii as Digital Agency in MENA We’ve noticed today a circulated ad in Egypt by Real Madrid official…
Read More » -
News
Supermoon rises over UAE skyline
November’s full moon isn’t only the closest and brightest ‘Supermoon’ of 2016 but also the largest since 1948.
Read More » -
Case Studies
Alibaba’s ‘Singles Day’ sale hit a record of $17.8bn in one day
E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event. The company said sales this year…
Read More » -
News
Brightest ‘Supermoon’ in 70 years on Monday
The biggest and brightest “supermoon” for almost 70 years will shine over the Earth on Monday. Astronomers say that is…
Read More » -
News
Tim Cook’s Email To Apple Employees After Donald Trump’s Election
Apple chief executive, Tim Cook sent a memo to Apple employees, in reaction to the US presidential election results –…
Read More » -
Events
Cairo International Film Festival teams up with Twitter
The Cairo International Film Festival (CIFF) announced today a partnership with Twitter in preparation for the festival’s 38th edition scheduled…
Read More » -
News
AWstreams wins Aéropostale Egypt Pitch
AWstreams has been chosen by Aéropostale among other pitchers to be the digital marketing agency managing Aéropostale Egypt. AWstreams starts their…
Read More » -
Events
Marketing Kingdom Amman 2: Let’s Get The Party Started!
After the phenomenal success in 15 different countries, the Marketing Kingdom, one of the world’s fastest growing marketing events, is…
Read More » -
News
Egyptians Poke Fun at US Presidential Election Results
Tens of satirical memes and jokes erupted on social media in reaction to the US presidential election results, mostly poking…
Read More » -
Events
MENA ICT Forum 2016 Starts Countdown for Launch
November, 2016, Amman – The countdown for the Middle East & North Africa Information & Technology Forum 2016 has started.…
Read More » -
News
UAE Startup ‘SocialDice’ Welcomes Global and Regional Investors
DUBAI – SocialDice, a regional startup that offers an innovative digital hiring solution for SMEs in MENA, announced that it…
Read More » -
Campaigns
Orange teams up with influencers to jump start the 4G race in Egypt
After maintaining a very conservative stance with their social media strategy, Orange dipped its toes into the pool of influencers…
Read More » -
News
Dollar Crashes Against Pound Only on Social Media
Hours ahead of the Central Bank’s decision to free float the pound, Egyptian social media users engaged in a frenzied…
Read More » -
News
Mirum launches in Middle East and Africa
On 1 November, Mirum will launch in the Middle East and Africa, bringing together three regional digital powerhouses, Clear tag,…
Read More » -
News
Mazady’s iPhone 7 Auction Closes at EGP 7,800
Egypt’s first mobile-based auction service, Mazady, said Wednesday its auctioned iPhone 7 was sold for EGP 7,800 at 42 percent…
Read More » -
News
Mazady Auctions iPhone 7 for EGP 1,500 in Egypt
Are you sick and tired of skyrocketing iPhone 7 prices? Want to buy the phone of the year without having…
Read More » -
Events
Marketing Kingdom Cairo 2: Last Chance To Get Your Ticket
This is it! Registration for the Marketing Kingdom Cairo 2, Egypt’s most anticipated marketing event this year, taking place this…
Read More » -
News
Global cyber-attack hits internet in Qatar
Early Friday morning, US citizens awoke to large-scale internet outage via a massive DNS DDoS (Distributed Denial of Service) attack…
Read More » -
Events
Red Bull Jordan car park drift championship returns
16 Jordanian drifters will show-off their skills and try to impress the judging panel through their engines’ roars, the external…
Read More » -
News
Snapchat to open its Middle East office in Dubai this November
Social media network Snapchat is set to enter the Middle East region with the opening of a regional office in…
Read More » -
Events
10 Cool Facts About The Marketing Kingdom Cairo 2
With less than three weeks to go to the Marketing Kingdom Cairo 2, scheduled to take place from 26-27 October…
Read More » -
Events
Digital Media Forum Back to Cairo for the 3rd Year in a Row
The Digital Media Forum is coming back to Cairo on October 19th, in the heart of downtown at the Four…
Read More » -
News
Big data more important than ever as e-commerce market in MENA booms
The e-commerce industry has been growing dramatically in the Middle East lately with an average revenue of $39 billion in…
Read More » -
Events
Marketing Kingdom Cairo 2: 10 Marketing Tips That Actually Work
In exactly one month, from 26-27 October, Egyptian marketers will have the unique opportunity to hear groundbreaking presentations by…
Read More » -
Campaigns
Careem Vs Uber: Which one wins summer 2016 digital activation marathon?
Egypt’s growing population has rejoiced time and again over the spread of alternative modes of transport. Rather than the classic…
Read More » -
Campaigns
Nestlé Pure Life celebrates 150th anniversary with a ‘Recycling’ campaign
There’s nothing like reaching for an ice cold bottle of water on a hot summer’s day, but what do we…
Read More » -
Campaigns
Baraka Water features Nour El-Sherbiny in its latest campaign
Baraka Water launched a new digital video that shows that great things can be achieved with persistence. The three-minute video…
Read More » -
Opinion
Chipsy Egypt Manipulates Disgruntled Customer Using Mortada Mansour’s Meme
We’ve all seen it happen, but we rarely see a brand does it so well in Egypt. Chipsy Egypt got…
Read More » -
Ramadan
![5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]](https://adigitalboom.com/wp-content/uploads/2016/07/mintric-cover-.png)
5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]
Here’s an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook. Analysis done by our partners at Minitrics,…
Read More » -
Ramadan
Careem App Raises EGP 105k for Food Bank in Ramadan
During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service…
Read More » -
Tech
UBER hits Sahel with its safe and affordable rides
Starting Today, Tuesday, July 5th, Uber will be in Sahel to put an end to the hassle hopping around between compounds. Safe…
Read More »