Mother’s Day Gifts Purchase Journey During The Floatation Era

During the past three weeks, many brands and service providers in Egypt have been promoting Mother’s Day offers. Sons, daughters and even husbands have been going around during this time to buy that special gift.

To get some insights on their purchase journey, Marketeers Research asked 100 Egyptians from social economic class AB and C1 about their expenditure, so we know how it changed with the current floatation, their search process, so we know the online touch points they went through to reach their decision, and at the end their purchase choice.