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News
Egypt Pulls the Plug on Facebook Free Basics Service
Egyptian authorities have banned Facebook’s free internet service “Free Basics” three weeks prior Jan 25 uprising 4th anniversary. An insider…
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News
Cairo is Uber’s fastest growing city across EMEA region
Cairo, Egypt – Uber, the smartphone technology company that connects riders to drivers, celebrated its one year in Egypt this month by…
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Sports
Mohamed El-Nenny moves to Arsenal in £7.4m deal
Egypt’s midfield player Mohamed El-Nenny has joined Arsenal for a £7.4m deal. This deal will help Arsenal secure a strong replacement…
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Advertising
A Message To Humanity: Treat Refugees Like Animals
The Association for the Rights of Immigrants and Refugees in Tunisia “ADIRT” in collaboration with the media agency Memac Ogilvy Label launched a…
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Creative Work
The internet is going crazy to find the Panda
Can you find the Panda? And how long did it take you to find it? These are the most asked questions…
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News
Infographic: 5 reasons why millennials unfollow brands on social media
Acquiring quality fans is an uneasy process, yet with valuable returns. Once they’re caught, losing them is not an option. However, many brands…
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Advertising
Turkish Airlines Supports Fenerbahce From The Sky
Turkish Airlines decided to carry the love of soccer fans from ground to the sky, to support Fenerbahce team on their…
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News
Here's What Egyptians Searched for on Google in 2015
Google has released the annual trends charts that show which terms were searched for most in 2015 “A Year in…
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Campaigns
Egypt launches social media campaign to support tourism
Egypt’s Ministry of Tourism launched a new social media campaign calling upon Egyptian youth to promote the country’s hard-hit industry…
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News
UN Women Reveals Next Phase of Violence Against Women Campaign
UN Women’s Egypt in collaboration with the National Council for Women has produced a campaign on Ending Violence Against Women…
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Events
Meet entrepreneurs from 25 countries at RiseUp Summit
Individuals and delegations from over 25 countries will be participating at the RiseUp Summit 2015, the Middle East & Africa’s…
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News
Photo of the year 2015
A Syrian child gets assistance to remove her life jacket upon her arrival on an inflatable boat carrying migrants on…
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News
JWT Acquires Majority Stake in Lebanese Digital Agency 'Cleartag'
Beirut, Lebanon — WPP announced today that its wholly owned operating company J. Walter Thompson (JWT), the world’s best-known marketing…
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Events
Get2Space launches 'Become an Astronaut' at RiseUp Summit 2015
Everyone wanted to meet a Martian or visit Mars. Well, here is their best chance as Get2Space.com launches the “Become an Astronaut”…
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News
Instagram year in review 2015: Top hashtag, liked photos and more
The photo sharing giant Instagram has released 2015’s year in review report. Instagram revealed the most used hashtag, top locations, most…
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Advertising
Innovative Violence Against Women billboards in Cairo
FP7/CAI and UN Women teamed up to create some remarkable violence against women billboards campaign on 6th of October Bridge…
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Advertising
African Cristal Festival: Sphinx Awards Winners 2015
The Sphinx Awards ceremony revealed the Egyptian winners of the African Cristal Festival in Cairo last week. The Jury, constituted…
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News
Reham Saeed’s Return Sparks Boycott Campaign
A new boycott campaign to Al Nahar TV channel is trending on social networks in Egypt, following the news of resuming Reham…
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News
UPDATE: Switch between Instagram accounts is now available
The wait is over! Instagram released a new update allows users to add up to 5 instagram accounts to switch between…
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Advertising
FP7/CAI named agency of the year 2015 at MENA Cristal
FP7/CAI was named “agency of the year 2015” at the MENA Cristal in Cairo last week, with Gold and Emerald for Baheya’s Pink…
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Case Studies
Digital Republic Wins Cristal Gold at Mena Cristal 2015
Mena Cristal festival has crowned Digital Republic, a pioneer digital agency based in Egypt with two top prizes “Gold & Grand”…
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Advertising
Coca-cola Boosts Happiness With a Bridge For Santa
The TV Commercial Ad titled “A bridge for Santa” was done by J. Walter Thompson advertising agency for Coca-cola in Brazil.…
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News
Kinda Ibrahim joins Twitter as Director of Media Partnerships, MENA
Kinda Ibrahim (@kindaibrahim) joined Twitter in Dubai, UAE as Director of Media Partnerships for the Middle East and North Africa region, after 12 years of…
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News
Red Herring Global Top 100 Award Crowns TA Telecom’s Innovation Efforts
Recognized for technological innovation in the analytics and mobile industry, TA Telecom is the only African and Arab company to…
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Marketing
Jumia to repeat Black Friday e-commerce success in Egypt
Jumia, Africa’s largest online shopping mall, aims to surpass last year’s Black Friday e-commerce success, when the company experienced a tenfold in…
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News
3 Int'l Investors Acquire Fawry for $100M
A consortium of three international investors acquired 85 percent of Fawry, Egypt’s largest e-payment network. The profit-making company, which generated EGP 210…
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Music
Rotana Clips Disappear From Amr Diab's YouTube Channel
Egyptian pop star Amr Diab restricted the privacy of all his Rotana clips on Youtube following the termination of his…
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Events
Cairo Cristal Academy Puts Advertising On Top of Agenda
Brand storytelling, audience targeting and content distribution are on the agenda of the Nov. 25 Cairo Cristal Academy conference. Dedicated…
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Case Studies
Donald Trump Suggests: ‘Maybe we should boycott Starbucks’
US presidential candidate Donald Trump threatened to end Starbuck’s lease on Trump tower, asking whether it’s about time to boycott the coffee…
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Case Studies
Starbucks Christmas Cups Spark Heated Controversy
Trees, snowflakes, snowman, and santa went missing from Starbucks Christmas plain red cups this season sparking a social media frenzy…
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News
+80K Tweets Set Hossam Bahgat Free
Prominent journalist and human rights advocate Hossam Bahgat has been released today amid social media outburst, which generated more than 80,000…
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Startups
RiseUp: Shotgun your investment with UBER Pitch N’ Ride
On December 12th selected 20 entrepreneurs will get the opportunity to ride around Tahrir Square (approximately 10 mins) with an investor in…
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News
ALN Nominates Egypt’s TA Telecom for Prominent Entrepreneurship Award
Recognized as an entrepreneurial leader for business excellence, profitability and innovation, the Egypt-based analytics and mobile technology company, TA Telecom,…
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Events
Marketing Kingdom speaker makes marriage proposal on stage
Making a public marriage proposal on stage after ending his presentation, the COO of Hug Digital, Hussein Dajani, awed the…
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Events
First Day Wrap-up Marketing Kingdom Cairo 2015
Leading marketing professionals in the Cairo gathered for the two-day Marketing Kingdom Cairo 2015, listening to topnotch speakers from Twitter, Google, Facebook, Shazam,…
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News
Netflix Seeks Local Hires Ahead of MENA Launch
The online streaming service Netflix announced three job vacancies in the Middle East & North Africa (Manager, Social Media – Middle East,…
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News
Nestle, Intel Denounce Rumors on Exiting Egypt
Nestle and Intel has issued statements today refuting false media reports that both multinationals are closing their offices in Egypt in…
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Events
Marketing Kingdom Cairo Will Bring Global Marketing Expertise To Egypt
Taking place from 25-26 October at the InterContinental Citystars Hotel in Cairo and with speakers from Twitter, Google, Facebook, Yahoo!…
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News
Cairo Best Italian Restaurants to Celebrate National Pasta Day
October 17 is marked as the National Pasta Day worldwide. Pasta lovers celebrate the day with over 600 known pasta shapes, comes…
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Sports
6 Facts you should know about Egyptian Super Cup 2015
2015 Egyptian Super Cup has been able to oust all topics in the country’s trends list on social media with many…
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News
OMD Egypt Offers Its Office Furniture For Free to Startups
A great deal for startups, OMD is offering its office furniture for free to Startups, as the multinational agency is moving to a…
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Advertising
How to create your first Instagram advert?
You must have heard the news about Instagram ads launch, but how to create your first Instagram advert? Facebook is still rolling…
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Startups
How Vezeeta Makes Doctor's Visits Easier in Egypt
The process of going to a doctor in Egypt is very complicated 1- Searching for a good doctor in Egypt…
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News
Hatem Dowidar joins Etisalat Group as chief operating officer
Hatem Dowidar joined Etisalat Group in Abu Dahabi, UAE as (COO) Chief Operating Officer, after 16 years of leadership positions with Vodafone Egypt, Vodafone…
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News
Facebook empowers users with reactions emojis
To end up the debate, there will be no dislike button but reactions. Facebook is rolling out a new set of…
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News
Durex Egypt Celebrates 6th of October Anniversary on Facebook
For 42 years, Egyptians used to celebrate the 6th of October victory over Israel with lots of national songs & movies. This year, Durex Egypt decided…
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Events
What To Expect at This Year’s Biggest Marketing Event in Egypt
With presentations by Twitter, Google, Facebook, Yahoo!, Shazam and Coca-Cola, the Marketing Kingdom Cairo, is without doubt, this year’s most…
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Marketing
Apple & Google on Top of 100 Best Global Brands List 2015
The best global brands annual ranking list has been released by Interbrand. Apple retained the first position to be on top of the list with…
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Advertising
Crowd in Front of Dunkin Donuts Because of a Facebook Promo
Cairo – Dunkin Donuts Egypt announced a generous promotion of one year free donuts offered to the first 250 customers who arrive…
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News
Egypt's Photographers Capture Supermoon in Realtime
If you were online midnight Sept. 28, you certainly noticed the Supermoon mania which erupted on social media, with over 300K…
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News
Why Designers Will Love Facebook New Page Design?
Facebook is testing a new page design for pages. The main changes include, resizing the profile picture to be smaller, bigger cover photo,…
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News
Sherine's tearful photos backfire on social media
Egyptian pop-star Sherine Abdel-Wahab posted two tearful photos on social media, asking for her fans’ support and that she doesn’t feel…
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Advertising
Coca Cola becomes the first brand to get its emoji on twitter
Coca Cola became the first brand to get a branded emoji on twitter. The Coca-Cola emoji featuring two Coke bottles clinking…
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News
Kijamii Did it Again! Officially, AS Roma Speaks Arabic
Few minutes ago, AS Roma ‘s official facebook page announced the launch of its Arabic version on facebook. We’ve been waiting for…
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Events
Red Bull BC One Middle East Africa Final 2015
Egypt will host its first-ever Red Bull BC One Final this year, bringing together the region’s Top 16 B-Boys to…
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Case Studies
Huawei Egypt Exceeds Customer Expectations on Social Media
Huawei Egypt responded proactively to a tweet asking for the P8 device as a birthday gift. The tweet was signed…
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News
Meet the New Apple TV
Apple has introduced this year a wide range of updates and new products, one of the most interesting products is…
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News
The New Apple Watch: new colors, materials, features
Apple announced today in its September event new additions to its Apple Watch to be more personalized, with new colors,…
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News
Apple Event: iOS 9 will be available to download on September 16
Apple announced today in the company’s September event that ios 9 will be available to download worldwide on the 16th…
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Music
Saad Lemjarred Tops Arabic Music Videos on YouTube
LM3ALLEM by Saad lemjarred hits 121 million views on youtube in 3 months, to be the most-watched Arabic song of…
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Events
5 Marketing Tips By Nielsen’s VP Of Social Media
The Marketing Kingdom Cairo, Egypt’s biggest marketing event this season features groundbreaking presentations by marketing gurus from Twitter, Facebook, Google,…
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News
Naguib Sawiris Offers to Buy an Island for Refugees
The Egyptian billionaire Naguib Sawiris has offered to buy an island in the Mediterranean from Italy or Greece to help…
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News
Facebook Enables Private Messages to Companies
Facebook enabled companies to initiate private messages to engaged users. Before this update, companies were only able to reply to…
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News
Google Logo Has Been Changed
Google has announced today a major change in google logo and branding across all products, destinations and platforms. See also: mastercard gets…
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News
McDonald’s Turns Down McWhopper Proposal
McDonald’s declined a sandwich proposal by Burger King, the McWhopper Proposal, which would have been served on World Peace Day, Sep. 21. The…
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Events
Tips For Marketers By Unilever’s Media Director
Asad Ur Rehman, Media Director MENA at Unilever is one of the keynote speakers at the Marketing Kingdom Cairo, Egypt’s…
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Sports
Tearful 4-Year-Old Fan Meets Van Persie
Van Persie met his loyal 4-year-old fan in response to a viral video showing how vividly distraught Louis Diamond was…
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Case Studies
Digital Agency Accuses Vodafone Egypt of Plagiarism
Vodafone Egypt allegedly copied a health awareness Facebook post from GEhealthyme, said a digital agency early this month. “We found that…
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Events
Avoid Social Vomit; Says Leo Burnett’s Social Media Director
Ahmed Adly, Social Media Director at Leo Burnett, is one of the keynote speakers at the Marketing Kingdom Cairo, Egypt’s…
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News
The Lexus Hoverboard is finally here
Lexus has been teasing us for 2 months now with the flying Hoverboard, today, the company released a video on…
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Startups
UserTalk Boosts Online Customer Service
“All our agents are busy now, but your call is really important to us so please stay on line.” Tired of…
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Events
5 Tips For Marketers By Shazam’s Senior Director
Josh Partridge, Senior Director for EMEA, Latin America and Canada at Shazam. Josh is one of the keynote speakers at…
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Events
Five Reasons Not To Miss The Marketing Kingdom Cairo
The Marketing Kingdom Cairo, taking place from 25-26 October in Cairo, has been a frequent topic of discussion between Egyptian…
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News
Snapchat Spurs 1.2M Mecca Live Tweets
Video messaging app Snapchat decided to live-stream Ramadan prayers in Mecca as an instant reaction to requests by many Muslims…
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Marketing
SoundCloud Launches Its Online Existence in Egypt
The famous digital audio platform Soundcloud has launched its page on Facebook in Arabic to users in Egypt, a step…
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News
Omar Sharif: Precious Moments in Pictures
July 10, 2015, Omar Sharif died at 83, “He will be missed.” We thought of reminding you of some of…
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News
dubizzle is Now an OLX Company
Last week, dubizzle website and mobile app started carrying a new message below the main logo stating that ‘dubizzle is an…
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Ramadan
Etisalat Mocks Vodafone’s Ramadan TVC
As the telecom war continues in Egypt, Etisalat Misr released their Ramadan TVC, mocking Vodafone Egypt’s Ramadan family ad. Etisalat…
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Advertising
Vodafone Kicks off Ramadan 2015 Media Race
Vodafone Egypt kicked-off Ramadan’s media race with a brand TVC. The ad theme “قوتك في عيلتك” is portraying how people…
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News
Monetize Your Digital Product Through T-Pay
T-Pay is a new online payment method, introduced to the MENA region. T-Pay enables users to pay for their online…
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Events
Don't Miss: Social Media Day Egypt 2015
Connecting hundreds of social media and digital marketing players, Social Media Day Egypt will be held on June 12-13 at the…
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Case Studies
Etisalat UAE loses Its own challenge, backfires online
Dubai – So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed…
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News
YouTube Launches Aflam Arabic Movies Library
Youtube Aflam is a movie library, aggregating Egyptian cinema classics from different official channels in one organized channel. Aggregation is a smart way…
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Creative Work
19 Social Media Newsjacking Activations Over Egypt Weather
Social Media Newsjacking is essential for all brands. It’s a good opportunity to engage your customers on social media in a…
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Case Studies
YouTube Terminates Al Nahar TV Channel
YouTube took down Al Nahar TV channel over alleged copyright violations, the world’s biggest online video platform said. “Al Nahar…
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Advertising
Amr Diab Starring Western Union New TVC
The international money transfer giant “Western Union” kicked off a new TV Commercial featuring the Egyptian legend Amr Diab’s success story to build…
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Advertising
Vodafone Egypt Features the Amr Diab Effect
Vodafone Egypt has launched a new advert featuring the Amr Diab’s effect on youth culture over the past three decades. Portraying…
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Advertising
Dolce 2015, Thank You Jumana
Dolce kicked-off summer 2015 activations with a TVC hitting on the corporate life drama. The new product which called Dolce…
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Tech
Africa’s TA telecom Wins Red Herring Top 100 Europe Award
Competing with hundreds of innovative companies, TA telecom is the only African-headquartered tech company to win the Red Herring Top…
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Advertising
Chipsy Egypt Draws 90 Million Happiness
Chipsy Egypt kicked off a new positive advertising campaign calling for the start of a “90 million laugh”. Featuring Egyptian…
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News
Haifa Wehbe disables VEVO dislikes, comments over social media outrage
The Lebanese singer and actress Haifa Wehbe has recently joined Vevo as one of the most notable singers in the…
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Advertising
Coca Cola Egypt Celebrates 100 Years With Sham El-Naseem
Coca-Cola is celebrating 100 years with the world this year. Each country/region is creating a localized campaign inline with the…
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Events
TA telecom as a Finalist at Red Herring Top 100 Europe
TA telecom is the only African tech company shortlisted as a finalist for Red Herring’s Top 100 Europe award. This…
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News
Egyptian Cat Sinbad Sparks Strong Social Media Sentiment
The story of the Egyptian cat Sinbad, which found himself in England after getting locked up in a shipping container…
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News
7 Harmless Pranks for April Fools’ Day
April Fools’ Day is celebrated every year on the first day of April as a day when people play practical…
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Campaigns
Amazon Has Gone Retro and Google Maps Using PAC-MAN
Google and Amazon have kicked off this year’s April Fool’s Day with two out-of-the-box ideas. The famous e-commerce website, Amazon…
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