Campaigns
Stay updated with the latest advertising campaigns news. Explore groundbreaking marketing initiatives, captivating ad campaigns, and industry trends. From innovative storytelling to viral sensations, we cover it all. Stay connected with the dynamic world of advertising and discover the strategies and creative executions that are making waves. Explore our comprehensive coverage of advertising campaigns news and stay ahead in the competitive landscape of marketing and branding.
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TikTok Showcases Brand Success Through Engaging Ramadan Content
TikTok has launched a Ramadan-inspired video series to present data and insights related to the Holy Month on the platform…
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Fresh Ramadan 2022 Ad Features Ruby, Mahmoud El-esseily
Fresh Egypt, a Home Appliance company kicked off its Ramadan campaign with a 1:43-minute Ad promoting the company’s products. Starred…
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Zed Ramadan Ad 2022 Brings More Celebrities, Promotes Happiness
Zed has released its Ramadan 2022 brand campaign showing how happiness is everywhere at its new properties, the ad has…
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Etisalat Egypt Ramadan 2022 Ad Features Ahmed Ezz, Carmen Bsaibes
Etisalat Egypt kicked off Ramadan 2022 media race with a brand TVC that promotes Etisalat’s position in the market. The…
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Vodafone Egypt’s Ramadan 2022 Ad Sparks Feelings
Vodafone Egypt kicked off the Ramadan media race with a brand TVC “Eli Benna Hayah” which translates to “What We…
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Throwback: Most Watched Brand Ads in Ramadan 2021
An entertaining, heartwarming ad is a forgiving excuse to interrupt a good series, especially during Ramadan when people seek comfort…
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Top Anticipated Ramadan 2022 Egyptian Series to Watch
The holy month of Ramadan, the fasting season for Muslims, is one of the most sacred and spiritual 30 days…
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Snap launches ‘Open Your Snapchat’ in UAE, Saudi Arabia
Snap Inc. recently kicked off its new B2B global marketing campaign, ‘Open Your Snapchat’, in Saudi Arabia and the UAE, showcasing…
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Egypt’s health ministry launches blood donation campaign in cooperation with Facebook
Egyptian Minister of Health, Dr. Hala Zayed, has announced that the ministry’s National Blood Transfusion Service is teaming up with…
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Jordan Ahli Bank Celebrates Batman Day
As weird as it might seem, Ahli bank, a local bank in Amman-Jordan celebrated the 80th anniversary of Batman on…
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JREDS Awards Intercontinental Aqaba For Clean up The World Campaign
InterContinental Aqaba Resort has recently been awarded by The Royal Marine Conservation Society of Jordan (JREDS) for their partnership with…
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Spotted: New Outdoor Buzz in Cairo
The outdoor market never fails to amaze us, it’s been a while since we’ve witnessed a buzz about a particular…
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Glade launches ‘Baby Abeer’ campaign with Snapchat for International Women’s Day
On International Women’s Day, SC Johnson’s Glade brand will launch a national lens takeover using a new Snapchat selfie lens…
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DHL Express, Mo Salah team up for ‘The Human Network’
Mo Salah broke the silence by posting a commercial ad with the leading global brand in the logistics industry, DHL…
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STC Shuts Down All Branches In Saudi Arabia For ‘Digital Day’
The Saudi Telecom Company (STC) closed all of its branches across the Kingdom for one day (Wednesday, December 19th), activating…
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Mountain View Passes the Crown
A white and blue idyllic architectural design overlooking turquoise waters with a Greek crown in the foreground captured Egyptian social…
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Mo Salah advert fires up Egyptians ahead of football games
At the sound of war drums, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national…
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Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs
Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi…
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Elios Egypt continues with ‘Dark Humor’ campaign in Ramadan
After the success of “Dark Humor” campaign in March, Elios Egypt has decided to continue with the same concept in Ramadan…
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Baraka Water distributes goodness during Ramadan, Careem joins forces
Baraka Water called on social media users to post photos of the new Baraka Water bottle using the hashtag #تلاتين_يوم_بركة (Thirty…
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5 reasons why donors prefer mobile donations in Egypt
Revolutionizing non-profit fundraising one text message at a time, mobile technology has been key in raising millions for Egyptian charities…
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Kuwaiti bank talks Egyptian proverbs in new rebranding campaign
Featuring popular Egyptian proverbs, Al Ahli Bank of Kuwait – Egypt (ABK-Egypt) launched a new advertising campaign that promises to…
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Mosawer and Misr El-Kheir Join Forces to Free Women In Debt
Thousands of Egyptian women end up behind bars for failing to pay small personal debts. Misr El Kheir Foundation and…
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Cottonil’s ‘Be Sure’ Campaign Hits a Guinness World Record
Leading underwear and home-wear brand; Cottonil launched its prostate cancer awareness “Be Sure” campaign, providing 10,000 free PSA check-ups for…
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Inertia Egypt Reveals New Tagline ‘Remember to Live’
Inertia Egypt launched a campaign to reveal their new catchy tagline: remember to live. The campaign featured numerous videos across…
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Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign
Vodafone Egypt took advantage of the Halloween celebrations in Egypt to create more exposure for the Flex tariff. They devised…
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McDonald’s Egypt Misspellings Spark Viral Campaign
Egyptians mocked McDonald’s on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah’s education development…
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Vodafone Unveils New Brand Identity As It Moves On From ‘Power To You’
Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand…
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Vodafone, Pepsi Celebrate Egypt’s Qualification to the 2018 World Cup
With a celebration song by the super star Amr Diab, Vodafone and Pepsi celebrated Egypt’s qualification to the 2018 World…
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Get ready for Creative Industry’s 3rd Ramadan Edition: Everything you need to know
Creative Industry Ramadan edition of this year will take place on the Tuesday, September 19 at the Four Seasons Nile…
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‘Stop Talking Football’: Vodafone Egypt’s Campaign for the 2018 World Cup Qualifiers
Since the last time the Pharaohs qualified for the FIFA World Cup, it’s been 28 long years. Telecommunications giant Vodafone…
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Infographic: Issues Related to Food Wastage
A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage…
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Egyptians spent 390 million minutes browsing OLX during Ramadan
OLX Egypt, the leading online classifieds platform, reveals the first of its kind report after monitoring user’s activities throughout the…
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NGOs Ad Value Exceeds EGP 250 Million in Ramadan 2017
The number of commercial spots presented by non-profit organizations during Ramadan is valued at EGP 250 million in Egypt, according to…
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Seven Uplifting Ads That Make You Want To Give To Charity This Ramadan
Pain, misery and suffering have always been synonymous with charitable ads in Ramadan to gain viewers’ sympathy and increase donations…
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Tecno Mobile Crowns the Camon CX Craze in Egypt
The last day of May will crown the Camon CX craze in Egypt. What began as a social media activation…
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Save the Children launches Ramadan campaign for Syrian children
Save the Children, an international NGO, today launched the “It’s Not the Same For Them” campaign to remind people of…
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Orange Egypt features Mohamed Henedi in Ramadan campaign 2017
Orange Egypt features the comedian superstar Mohamed Henedi in a new branding campaign this Ramadan, which revolves around “Never Miss…
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Watch Vodafone Egypt’s Ramadan 2017 Campaign ‘First Time Joy’
Vodafone Egypt launched its Ramadan campaign with the theme of “first time joy” is power “فرحة_أول_مرة”. The telecom giant portrays how people…
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Etisalat Ramadan 2017: Hold on to your dream
Watch Etisalat Ramadan 2017 advert “Hold on to your dream”, airing on TV and Youtube. Rate the advert on a scale…
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TEAMA Ramadan 2017: You Got The Wrong Cheese
Watch TEAMA Ramadan 2017 advert “you got the wrong cheese”, airing on TV and social media. Credits: Client: Teama Milk Agency:…
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Twitter Launches Automated Ramadan TV Guide Experience
Twitter is set to launch the first Ramadan TV guide bot. TV viewers can send a Direct Message to the…
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Zain group bombs violence with mercy in Ramadan Campaign
Zain group has kicked off Ramadan media race with an anti-terrorism advert, portraying how terrorism is turning happiness into darkness in…
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iflix makes Egypt debut with revolutionary content for Ramadan season
Iflix, the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, has announced in a press release the launch…
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Stetla3 Launches its Online Platform with a Social Awareness Campaign
Cairo, 24 May 2017 – Stetla3, an online platform that allows users to share their personal opinions and stories around different…
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110 % increase in content consumption for Ramadan on Anghami in the UAE and Egypt
Dubai-23 May 2017- Anghami, the leading music streaming company in the MENA region, is gearing up for Ramadan, offering its…
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Watch the behind the scenes making of the largest video billboard in MENA
Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning…
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Report: Facebook comes to life in Ramadan
Facebook has released a new report on how people share their Ramadan experiences, find inspiration, and discuss their passions on…
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Orange Egypt Uplifts Generation Y Entrepreneurs
Egyptian entrepreneurs made a grand appearance on Orange’s new campaign, which inspires youth to fulfil their dreams vowing to support…
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Twitter reveals the biggest Ramadan stats of 2016
With the holy month of Ramadan approaching, brands and organizations will soon commence their campaigns to engage consumers in a…
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Snickers latest in-store campaign pulled off the shelves in Saudi
In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers.…
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Dorra Endorses Juhayna Pure’s Pomegranate
Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the…
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Vodafone’s new Campaign ‘Cheer for Egypt to Win’ Focuses on Fans
Vodafone Egypt has kicked off a new marketing campaign “Cheer for Egypt to Win” makes fans into active participants ahead of the 2017 Cup of African…
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Influencers Cheer for Egypt’s National Team
Top influencers called on their followers to support Egypt’s national team ahead of the 2017 Cup of African Nations in an anonymous…
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Coca-Cola’s Song For Egypt National Team Amid CAN 2017
Coca-Cola calls up players’ names for the national team, and the final say is for Hector Cuper. The song was…
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Du UAE sets off social media privacy alarm bell
Warning social media users of the threatening consequences of sharing their personal lives online, UAE’s giant mobile operator du launched…
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Vodafone Egypt Brings Generations Together, Unlocks 4G Power
With Egypt’s popular celebrities passing on experience to their rising younger peers, Vodafone Egypt has launched its 4G service today…
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Fern Fans Generate Food Mood-Shifters, Join 20k Challenge
Fern launched a new campaign called “#كله_بالأكل_بيفك” (Food shifts the mood); features three characters in three nerve-wracking situations. Fern invites fans…
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Lipton lifts Egypt’s mood with new integrated campaign
Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect…
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Orange teams up with influencers to jump start the 4G race in Egypt
After maintaining a very conservative stance with their social media strategy, Orange dipped its toes into the pool of influencers…
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Zombies? No problem with Careem ShareTracker new feature
Facebook was buzzing with a supernatural incident posted on two distinct Facebook accounts on the 25th and 26th of October.…
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Fatafeat Launches ‘Fight Hunger’ Campaign
Fatafeat launched “Fight Hunger” campaign, an initiative encouraging the public to join the fight against hunger worldwide. Offering an easy way to raise awareness by…
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Mountain View scores viral win with ‘Finding Migo’ activation campaign
Trending this week is Egypt, yet surprisingly smart activation campaign from the real-estate company Mountain View. Maged El-Kedwany appeared in…
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Careem Vs Uber: Which one wins summer 2016 digital activation marathon?
Egypt’s growing population has rejoiced time and again over the spread of alternative modes of transport. Rather than the classic…
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Nestlé Pure Life celebrates 150th anniversary with a ‘Recycling’ campaign
There’s nothing like reaching for an ice cold bottle of water on a hot summer’s day, but what do we…
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Baraka Water features Nour El-Sherbiny in its latest campaign
Baraka Water launched a new digital video that shows that great things can be achieved with persistence. The three-minute video…
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Six Reasons Not to Miss Creative Industry: Ramadan Edition 2016
Creatives, rejoice! The stage is almost set for the annual Ramadan Edition of Creative Industry Summit. Creative Industry is Egypt’s…
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10 Most Watched Ads on YouTube in MENA – June
June or maybe we should call it Ramadan this year. Many brands celebrated the holy month and all, mainly telecom…
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![5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]](https://adigitalboom.com/wp-content/uploads/2016/07/mintric-cover-.png)
5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]
Here’s an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook. Analysis done by our partners at Minitrics,…
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Waslet Kheir’s Charity Card Helps Shoppers Donate
Giving to charity is becoming easier and more accessible to Egypt’s shop goers through a new donations card introduced by…
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Careem App Raises EGP 105k for Food Bank in Ramadan
During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service…
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7 Big Stats That Show Which Ramadan Advertisements Resonated Most
From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data.…
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Sir Magdi Yacoub’s Auctioned Tie Heals Hearts
Egypt’s first mobile-based charity auction raised EGP 26,000 for renowned heart surgeon Sir Magdi Yacoub’s tie, which he donated to…
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Egypt Bans 4 Ramadan Ads Over Alleged Ethical Violations
The Egyptian Consumer Protection Agency (CPA) put off air the TV commercials of Juhayna, Cottonil, Dice, and Birell on charges…
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Update: False Rumors ‘Amr Diab’ Starring in Orange Egypt’s Ramadan Ad
Earlier this week, some optimistic Orange fans stated that Amr Diab will be starring in Orange’s ad for Ramadan. SEE ALSO: 7…
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Juhayna’s Talking Babies ‘Eldondo’ Advertisements Win Laughs
Juhayna’s three talking baby boys advertisements won viewers’ laughter on the first day of Ramadan as they discuss growing out of breastmilk,…
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Vodafone Ramadan 2016 Ad Hits 1.2M Organic Views in 6 Hours
Quick insight: Vodafone Ramadan TVC “The Big Family” has reached 1.2M organic views in the first 6 hours on facebook. The ad…
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David Cameron sends his greetings to all Muslim for Ramadan
The Prime Minister David Cameron sends his greetings to all Muslim communities for the holy month of Ramadan, in Britain…
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Vodafone launches its Ramadan 2016 campaign ‘The Big Family’
Vodafone Egypt has launched its Ramadan TVC “The Big Family”. Portraying how people get empowered by their beloved ones not only their…
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Etisalat kicks off Ramadan Media Race 2016
Etisalat kicked-off Ramadan’s advertising race with a brand TV copy, with a song by the Syrian singer Asala in the theme of “#تخيل_بكره” Imagine…
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Euro 2016 comes with lots of surprises on korabia.com
Get involved in Euro 2016 fever with the launch of Korabia.com microsite dedicated to France’s finals, taking place on June 10. Korabia.com…
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Baraka Water Features Karim El-Zoghby’s Success Story – Inspiring Ad
Baraka Water released one of the most artful and ambitious ads of the year to promote hope. The campaign features the Egyptian horse-rider Karim…
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Emirates showers Ellen’s audience with free Dubai flights
Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with…
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Eatimate Cost of Ramadan 2016 TV Ads in Egypt
Egyptian television channels raised their ad spot prices for Ramadan 2016 by 50 percent to bring their advertising revenue up to EGP…
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Nestle Egypt paints bright future on 150th birthday
To celebrate 150 years of presence around the world, Nestle Egypt decided to amplify its Nutrition, Health and Wellness message…
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Juhayna, Uber join forces on Mother’s Day to help combat women cancer
Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by…
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UNICEF Egypt is using click-funding to fundraise ‘Water for Life’
For the first time, UNICEF Egypt is using click-funding to fundraise “Water for Life” project. Each view, like, comment or…
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Egypt launches social media campaign to support tourism
Egypt’s Ministry of Tourism launched a new social media campaign calling upon Egyptian youth to promote the country’s hard-hit industry…
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FP7/CAI named agency of the year 2015 at MENA Cristal
FP7/CAI was named “agency of the year 2015” at the MENA Cristal in Cairo last week, with Gold and Emerald for Baheya’s Pink…
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Roundup For The 2015 Ramadan Commercials
Every year, Ramadan Commercials, Programs, Series become the most talked about topics in Egypt. Brands compete to capture the hearts and…
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Etisalat Mocks Vodafone’s Ramadan TVC
As the telecom war continues in Egypt, Etisalat Misr released their Ramadan TVC, mocking Vodafone Egypt’s Ramadan family ad. Etisalat…
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Huawei Joins Ramadan Advertising Race
The beauty of Ramadan advertising is that you don’t always need to get overly creative to come up with an…
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Vodafone Kicks off Ramadan 2015 Media Race
Vodafone Egypt kicked-off Ramadan’s media race with a brand TVC. The ad theme “قوتك في عيلتك” is portraying how people…
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Hyundai Sends a Message to Space
When Stephanie started missing her dad she never thought this will happen! Stephy’s dad has one of the weirdest jobs…
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Amazon Has Gone Retro and Google Maps Using PAC-MAN
Google and Amazon have kicked off this year’s April Fool’s Day with two out-of-the-box ideas. The famous e-commerce website, Amazon…
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Durex Are Really Enjoying Earth Hour
Millions of people around the world will turn off the lights for 60+ minutes on March 28 at 8:30 p.m. as…
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Case Study: Juhayna Cheering for Egyptian Mothers
Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture life’s best and most cherished…
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Pepsi Masr Tops Ramadan Ads 2014 With Nostalgia
Pepsi has been hitting with its new nostalgia ads. Will it make a home run? Over the past years, Pepsi’s…
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Hello Happiness phone booth: A debatable Initiative
Coca cola is one of the world’s most loved brands, but in the UAE it’s not the market leader. The…
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