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Egypt’s Fashion and Beauty Marketplace, The Fashion Kingdom (TFK), has released a week-long campaign leveraging data for women’s empowerment in celebration of International Women’s Day 2022....
Snap Inc. recently kicked off its new B2B global marketing campaign, ‘Open Your Snapchat’, in Saudi Arabia and the UAE, showcasing the exceptional results and reach that...
Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local small and medium businesses (SMBs) in...
Egyptian Minister of Health, Dr. Hala Zayed, has announced that the ministry’s National Blood Transfusion Service is teaming up with Facebook to launch a campaign to...
As weird as it might seem, Ahli bank, a local bank in Amman-Jordan celebrated the 80th anniversary of Batman on September 21 for the annual celebration...
InterContinental Aqaba Resort has recently been awarded by The Royal Marine Conservation Society of Jordan (JREDS) for their partnership with the International Clean up the World...
The outdoor market never fails to amaze us, it’s been a while since we’ve witnessed a buzz about a particular campaign. During the past few days,...
On International Women’s Day, SC Johnson’s Glade brand will launch a national lens takeover using a new Snapchat selfie lens that celebrates the rich heritage and...
Mo Salah broke the silence by posting a commercial ad with the leading global brand in the logistics industry, DHL Express. Salah has come up with...
The Saudi Telecom Company (STC) closed all of its branches across the Kingdom for one day (Wednesday, December 19th), activating the official Digital Day. All of...
A white and blue idyllic architectural design overlooking turquoise waters with a Greek crown in the foreground captured Egyptian social media users’ attention as influencers challenged...
last 24th of June 2018, women in Saudi Arabia started driving for the very first time in the Kingdom. It was a day of celebration, anxiety...
At the sound of war drums, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national flags, putting on the team’s t-shirts,...
Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi launched a digital-only campaign this Ramadan...
In honor of the #DeleteFacebook campaign, Viber has released a video to detail exactly where it stands on this issue, compared to other messaging apps which...
Featuring popular Egyptian proverbs, Al Ahli Bank of Kuwait – Egypt (ABK-Egypt) launched a new advertising campaign that promises to transform people’s relationship with money. ‘A...
Thousands of Egyptian women end up behind bars for failing to pay small personal debts. Misr El Kheir Foundation and Mosawer.net joined forces to pay off...
Leading underwear and home-wear brand; Cottonil launched its prostate cancer awareness “Be Sure” campaign, providing 10,000 free PSA check-ups for males over 40 across Cairo. The...
Inertia Egypt launched a campaign to reveal their new catchy tagline: remember to live. The campaign featured numerous videos across various social media platforms, including Facebook,...
Vodafone Egypt took advantage of the Halloween celebrations in Egypt to create more exposure for the Flex tariff. They devised a creative campaign designed to go...
Egyptians mocked McDonald’s on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah’s education development project. The fast food giant made...
Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand since the “Power to you” strapline...
With a celebration song by the super star Amr Diab, Vodafone and Pepsi celebrated Egypt’s qualification to the 2018 World Cup. See also: Most Popular World Cup...
Encouraging a wave of positivity in workplaces across Egypt, Mumm, the homemade food platform, initiated a unique campaign urging employees to share photos of their inspirational...
Since the last time the Pharaohs qualified for the FIFA World Cup, it’s been 28 long years. Telecommunications giant Vodafone Egypt is not happy about this...
“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising,...
Apple has launched a new campaign called “Switch” to showcase the differences between iPhone and other phones in the market. 11 short videos that highlight the...
Save the Children, an international NGO, today launched the “It’s Not the Same For Them” campaign to remind people of the harsh realities that confront Syrian...
Cairo, 24 May 2017 – Stetla3, an online platform that allows users to share their personal opinions and stories around different social issues; launched yesterday with a social...
Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning across 1,600 square metres of digital...
Egypt’s number one traffic service Bey2ollak has added “Stories” to its mobile app following Snapchat, Instagram, WhatsApp, Messenger, and Facebook. Bey2ollak is the first Middle Eastern startup...
Visitors of webrifle.org can control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real-time online. The campaign aims to raise awareness...
Egyptian entrepreneurs made a grand appearance on Orange’s new campaign, which inspires youth to fulfil their dreams vowing to support them on the rocky road of...
In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers. The snack brand, which goes by...
Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the new Pomegranate flavor. “Proud to be...
Vodafone Egypt has kicked off a new marketing campaign “Cheer for Egypt to Win” makes fans into active participants ahead of the 2017 Cup of African Nations taking place this month. The...
Top influencers called on their followers to support Egypt’s national team ahead of the 2017 Cup of African Nations in an anonymous campaign using the hashtag #شجع_مصر_تكسب (cheer for Egypt to...
Coca-Cola calls up players’ names for the national team, and the final say is for Hector Cuper. The song was crafted creatively with no mention of...
Warning social media users of the threatening consequences of sharing their personal lives online, UAE’s giant mobile operator du launched a new public service campaign advising...
The young artist sprays Cairo’s walls with brisk colors creating three dimensional graffiti murals, while the bold young woman drives a race car crossing new boundaries,...
With Egypt’s popular celebrities passing on experience to their rising younger peers, Vodafone Egypt has launched its 4G service today showing how power can transmit from...
Fern launched a new campaign called “#كله_بالأكل_بيفك” (Food shifts the mood); features three characters in three nerve-wracking situations. Fern invites fans to contribute with the food they...
Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect that lifts Egyptians’ moods with more...
After maintaining a very conservative stance with their social media strategy, Orange dipped its toes into the pool of influencers last week, for the very first time....
Facebook was buzzing with a supernatural incident posted on two distinct Facebook accounts on the 25th and 26th of October. We all know this might be...
Fatafeat launched “Fight Hunger” campaign, an initiative encouraging the public to join the fight against hunger worldwide. Offering an easy way to raise awareness by supporting the movement against hunger online in...
Trending this week is Egypt, yet surprisingly smart activation campaign from the real-estate company Mountain View. Maged El-Kedwany appeared in a video sending a message to...
Egypt’s growing population has rejoiced time and again over the spread of alternative modes of transport. Rather than the classic white taxi whose meter may or...
There’s nothing like reaching for an ice cold bottle of water on a hot summer’s day, but what do we do with all the leftover packaging?...
Baraka Water launched a new digital video that shows that great things can be achieved with persistence. The three-minute video portrayed the victory moment for Nour...
From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data. We collected digital stats for the first...
Juhayna’s three talking baby boys advertisements won viewers’ laughter on the first day of Ramadan as they discuss growing out of breastmilk, and embracing Juhayna dairy as a...
Baraka Water released one of the most artful and ambitious ads of the year to promote hope. The campaign features the Egyptian horse-rider Karim El-Zoghby’s success story with the tagline “كمل...
Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with free round tickets to Dubai. Read...
To celebrate 150 years of presence around the world, Nestle Egypt decided to amplify its Nutrition, Health and Wellness message through launching an inspirational song calling...
Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by both Juhayna and Uber to support...
For the first time, UNICEF Egypt is using click-funding to fundraise “Water for Life” project. Each view, like, comment or share to the campaign video or...
Egypt’s Ministry of Tourism launched a new social media campaign calling upon Egyptian youth to promote the country’s hard-hit industry just one month after the November...
Dolce kicked-off summer 2015 activations with a TVC hitting on the corporate life drama. The new product which called Dolce Mistecca “Gum”, was first proposed by...
Chipsy Egypt kicked off a new positive advertising campaign calling for the start of a “90 million laugh”. Featuring Egyptian comedian Ahmed Helmy, the TVC reveals...
When Stephanie started missing her dad she never thought this will happen! Stephy’s dad has one of the weirdest jobs in life… ” An Astronaut “,...
Coca-Cola is celebrating 100 years with the world this year. Each country/region is creating a localized campaign inline with the big picture celebration “100 Years of...
Google and Amazon have kicked off this year’s April Fool’s Day with two out-of-the-box ideas. The famous e-commerce website, Amazon covered its homepage with an old...
Millions of people around the world will turn off the lights for 60+ minutes on March 28 at 8:30 p.m. as part of Earth Hour global movement – Earth Hour...
Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture life’s best and most cherished moments. The Television Copy (TVC) succeeded...
Pepsi has been hitting with its new nostalgia ads. Will it make a home run? Over the past years, Pepsi’s global direction has been to invest...
Coca cola is one of the world’s most loved brands, but in the UAE it’s not the market leader. The company decided to increase brand love...
