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Home Campaigns

Hyundai Sends a Message to Space

Alaa Tarawneh by Alaa Tarawneh
April 15, 2015
in Campaigns

When Stephanie started missing her dad she never thought this will happen!

Stephy’s dad has one of the weirdest jobs in life… ” An Astronaut “, yes, he works in space not like any other regular dad and stephanie does miss her dad a lot as she cannot see him and this time she wanted to send him the ” I LOVE YOU ” message, but she did not think this would be possible while she is here on earth and in that way too!

Hyundai Sends a Message to Space

Hyundai heard about her story and went beyond “EARTH” to deliver her message to her dad, they brought 11 Hyundai Genesis cars and sent them to the desert and did all the programing to write-up the word ” Steph <3’s you! ” up to a size her dad can see the message from space and the result was astonishing.
This message was officially acknowledged as “The largest tire track image” by the Guinness World Records.

a huge applause to Hyundai for achieving this record, they hit 5 birds with 1 rock:

1. Making the girl happy
2. Achieving a world record
3. Create a viral campaign (9 Millions view till date and counting in less than a week)
4. Indirectly promoting their new Genesis.
5. Post activity activation on a micro website where you can write your own message and a dedicated video will be created for you to share it on your social networks (check the link below)

Perfect campaign for Hyundai

Create your own message to space here “Click the photo”
Screenshot from Hyundai website

Watch the Video

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Alaa Tarawneh

Alaa Tarawneh

Alaa Tarawneh is a digital marketing and brand management professional with over a decade of experience leading brand strategy for Toyota, Lexus, and Toyota Gazoo Racing at Al-Futtaim Automotive. He specializes in elevating brand experiences across multiple touchpoints and executing high-impact initiatives, including launching the first Lexus RC F Carbon Kevlar Drift Machine and the Lexus LX600 World Premiere. As an Apple-certified professional and growth marketing expert, Alaa combines strategic brand management with data-driven insights to optimize marketing campaigns and drive business growth in the competitive automotive industry.

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