Marketing

This is the era of startups and technological innovations. A significant rise in self-employment has also been observed in the...

Tom Webster, Global Social Media Strategy Manager – Retail, Lubricants & Motorsport at Shell in the UK is one of...

The national media council's law to regulate influencer marketing industry has came into effect on Jun 1. UAE-based social media...

On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media over the state-owned mobile operator’s...

Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person...

Jehan Abdulkarim, a Bahraini national and Accenture’s Marketing and Communications Director, has become the first Gulf national to be named...

Recognized by 90% of internet users, Twitter’s iconic bird logo once symbolized global conversation. But by 2025, the platform—now rebranded...

If Egypt is going to be a competitive nation brand globally, the country must make better use of digital communications...

Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand...

Priya Patel, Brand Development Lead at Instagram and Ian Manning, Head of Agencies, Middle East, Africa and Pakistan at Facebook...

Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the...

Bassem ElHady from KIjamii, Amal Homosany from Initiative Media, Ahmed Abbas from DigiSay and Amr El Kalaawy from FP7/CAI will...

Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative...

P World, the organizer of the Marketing Kingdom Cairo, has just announced that the third edition of the global marketing...

YouGov’s Brandindex yearly rankings of the best perceived brands by women in Egypt has been topped by Facebook. This year’s...

J. Walter Thompson Innovation Group MEA released its Future 100 Trends and Change to Watch in 2017 report, which highlights...

Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email [email protected] with...

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers....

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic...

Coca-Cola Israel teamed up with creative agency Gefen Team to bring a new campaign called "The World's First Selfie Bottle". They attached...

With every meeting i have with either an advertising agency or direct clients, this question pops up “How do we win...

Any entity that wants to make a splash online has dreams of going viral. Unfortunately, there’s no set formula people...

Magnus Zar, Founder of Think Agency and Sweden and one of Europe’s biggest experts on video marketing is speaking at...

Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with...

Skyrocketing prices are affecting many industries in Egypt everyday on different intensities. Some may have felt it while others not...