Creative Work
The evolution of the Twitter brand
![The evolution of the Twitter brand](https://adigitalboom.com/wp-content/uploads/2017/11/twitter.jpg)
Research: 90% of internet users recognize the Twitter logo.
What is a logo? Why do companies put in the effort to redesign, refresh, and update their logo? By definition, a logo is a symbol adopted by an organization to identify its products or services. Ultimately, the logo is the company, and the company is the logo.
As the year draws to a close, we marked the occasion by looking back at how our logo, or the Twitter bird, has evolved alongside our brand. What first started as our CEO, Jack Dorsey’s idea of an SMS-based communications platform, Twitter has now evolved to a company with a clear purpose: it helps people stay informed about what’s happening globally and what people are talking about right now.
From breaking news and entertainment to sports, politics, and everyday interests, that is what makes Twitter unique. It means different things to different people regarding how much they may or may not Tweet, but for being informed about all the world’s happenings as they unfold publicly.
In 2016, on our tenth anniversary, we commissioned a study to gain a deeper understanding of our brand legacy from people worldwide and found that 90% of internet users globally recognize the Twitter brand. Our purpose was clearly recognized, understood, and appreciated by users the world over, and for non-users, the brand was almost unanimously recognized.
This, of course, starts and ends with our logo.
First logo launch: 2006
Our original logo spelled out the company name ‘Twitter’ in blue to convey simplicity.
The bird iterations: 2006 – 2009
The second logo in 2006 saw the debut of the bird icon. A year later, we introduced an update to the bird, now facing right, drawn by our co-founder, Biz Stone. This logo evolved in 2009 to make the bird more friendly.
The removal of features: 2010
The next step in 2010 saw the introduction of the silhouette design. The bird’s shape was now streamlined; its features and legs were removed, and the beak was made to be less curved, resulting in a solid blue minimalistic logo.
The most recent logo update: 2012
Finally, in 2012, we introduced the latest change to the Twitter bird, which is now crafted purely from three sets of overlapping circles, similar to how our audience’s networks, interests, and ideas connect and intersect with their followers. We removed the tuft on the head, reshaped the wing, and moved the beak upwards.
Now the bird signifies the brand all by itself, and there’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter. Basically, the Twitter bird is both a symbol of what we are and a metaphor for its permits. It is the ultimate representation of freedom and wide-open possibility, and of course, it can tweet.
As our Chief Marketing Officer, Leslie Brand, once put it, “The way I like to think about it is, you now see the bird as a window into what’s happening in the world.” It’s been an exciting journey, and we’re extremely proud to represent a brand that’s become universally recognized in just over a decade. After all, the bird is Twitter, and Twitter is the bird.
To download the latest Twitter logo, please visit brand.twitter.com.
Creative Work
5 Best Cameras for Filmmakers in 2023
![5 Best Cameras for Filmmakers in 2023](https://adigitalboom.com/wp-content/uploads/2023/07/Sony-A7iii-1.jpg)
If you’re ready to take your filmmaking to the next level, it’s time to invest in a top-notch camera that will capture your creative vision in stunning detail. Whether you’re a budding director, a passionate documentarian, or a visual storyteller, we’ve scoured the market to bring you the crème de la crème of cameras. Get your director’s chair ready as we unveil the best cameras for digital filmmakers.
1. Sony A7 III
The Sony A7 III is a powerhouse camera that combines exceptional image quality, superb low-light performance, and incredible dynamic range. With its 24.2-megapixel full-frame sensor, 4K video capabilities, and impressive autofocus system, this camera is now a favorite amongst vloggers and serious filmmakers.
Price: $1,998.
2. Canon EOS R5
This beast of a camera boasts a 45-megapixel full-frame sensor, 8K video recording, and advanced image stabilization. With its lightning-fast autofocus and superb color reproduction, it’s a dream come true for filmmakers seeking unrivaled quality.
Price: $3,899.
3. Blackmagic Pocket Cinema Camera 6K
This compact camera punches well above its weight class. With its Super 35mm sensor, 6K resolution, and wide dynamic range, it delivers breathtaking footage that will make your audience sit up and take notice. The camera’s versatility and robust color-grading capabilities make it a top choice for filmmakers on a budget. For the size, it’s superb.
Price: $1,995.
4. Panasonic Lumix GH5
The Panasonic Lumix GH5 is a mirrorless camera that packs a punch. With its 20.3-megapixel Micro Four Thirds sensor, 4K video at 60fps, and impressive image stabilization, it’s a reliable companion for filmmakers on the go. The camera’s rugged build and extensive video features make it a favorite among adventurous filmmakers.
Price: $1,497.95.
5. RED Komodo 6K
Ready to make a blockbuster? The RED Komodo 6K is a professional cinema camera that delivers stunning image quality and flexibility. With its compact form factor, global shutter, and 6K resolution, it’s a favorite among filmmakers aiming for cinematic perfection. While it comes with a higher price tag, its capabilities make it a worthwhile investment for severe digital filmmakers.
Price: $6,000.
With these top cameras in your arsenal, you’ll be ready to bring your cinematic visions to life. From Sony’s excellence to Canon’s innovation and Blackmagic’s affordability to RED’s unmatched quality, there’s a camera for every budget and filmmaking style. So, grab your director’s chair, gather your crew, and let your creative genius shine on the silver screen.
[Note: Prices mentioned here are approximate and subject to change. Please refer to the manufacturer’s websites for the most up-to-date pricing information.]
Creative Work
How Artificial Intelligence is Revolutionising Video Editing
![How Artificial Intelligence is Revolutionizing Video Editing](https://adigitalboom.com/wp-content/uploads/2023/07/Adobe-Firefly.jpg)
In a world where technology continues to push the boundaries of what’s creatively possible, one industry stands poised for a revolutionary transformation: video editing.
Enter the era of Artificial Intelligence (AI), where algorithms and machine learning are set to revolutionize the way we edit and create captivating videos. From automated tasks to intelligent scene analysis, AI brings a wave of innovation and many shiny new features to video editing. Luckily, most will be integrated into platforms we are already familiar with instead of looming on the horizon like some scary monsters.
Nevertheless, grab your popcorn, and let’s explore how AI is reshaping the future of the creative realm.
1. Automated Tasks:
Say goodbye to tedious and time-consuming tasks that bog down the editing process. AI-powered tools can now handle tasks like video stabilization, color correction, and audio enhancement automatically. With just a few clicks, AI algorithms analyze and optimize video footage, saving editors precious time and allowing them to focus on the creative aspects of their craft. It’s like having a dedicated assistant who handles the nitty-gritty details. Will this spell the end of specialist jobs like color grading? I doubt it. But it will surely speed up the process.
2. Intelligent Scene Analysis:
AI algorithms can analyze video footage to identify specific objects, people, or scenes, enabling editors to search and find the exact moments they need quickly. Imagine being able to search for specific locations, things, or even emotions within a vast library of footage. AI-powered scene analysis makes it possible, revolutionizing how editors navigate and find the perfect shots for their projects.
3. Advanced Transitions and Effects:
AI is pushing the boundaries of visual effects and transitions, taking them to a new level. With machine learning, AI algorithms can study and learn from vast databases of visual effects, enabling them to generate unique and innovative transitions automatically. From seamless scene changes to breathtaking visual effects, AI empowers editors with a toolbox of creative possibilities that were once unimaginable. We can’t wait.
4. Personalised Editing Assistance:
AI algorithms can learn an editor’s preferences and style by analyzing past work. Armed with this knowledge, AI tools can suggest edits, recommend suitable transitions, or even predict the pacing and timing of a video based on the editor’s previous projects. This personalized assistance not only saves time but also enhances the creative collaboration between AI and human editors, opening new avenues for exploration and experimentation.
5. Real-time Feedback and Analysis:
Gone are the days of waiting for rendering and exporting to see the result. AI-powered video editing tools can provide real-time feedback and analysis, allowing editors to make instant adjustments and see the impact immediately. This iterative process speeds up the editing workflow and enables editors to experiment and refine their vision.
6. Seamless Collaboration:
AI-powered editing tools streamline collaboration among teams. With cloud-based platforms and AI-driven workflows, multiple editors can work simultaneously on a project, making edits, leaving comments, and even merging their changes effortlessly. This level of collaboration and synchronization enhances productivity and encourages creative synergy among team members.
7. Hyper-personalised Content:
AI algorithms can analyze viewer preferences, engagement patterns, and demographic data to generate hyper-personalized video content. By tailoring videos to individual viewers, AI enables content creators to deliver highly targeted and engaging experiences. This level of personalization enhances viewer satisfaction and increases the impact of video content in various industries, including marketing, entertainment, and education.
As AI continues to evolve and push the boundaries of what’s possible, the world of video editing is transforming. With automated tasks, intelligent analysis, advanced effects, personalized assistance, real-time feedback, seamless collaboration, and hyper-personalized content, AI is revolutionizing how we edit and create videos. So, grab your camera, embrace the power of AI, and get ready to create captivating stories that push the limits of imagination and creativity.
Creative Work
8 Mind-Blowing Websites to Boost Creativity You Probably Didn’t Know Existed
![8 Mind-Blowing Websites to Boost Creativity You Probably Didn't Know Existed](https://adigitalboom.com/wp-content/uploads/2023/07/mid.jpg)
In a world brimming with possibilities, it’s easy to get lost in the vast sea of digital distractions. But fear not, dear creative souls, for we have scoured the internet to uncover hidden gems that will ignite your imagination and jet-propel your creativity. Buckle up and prepare to be amazed as we introduce you to eight mind-blowing websites you probably didn’t know existed.
1. A Soft Murmur
Take a break from those tiresome deadlines and submerge yourself into a world of ambient bliss with A Soft Murmur. This website allows you to create custom audio scapes, blending different soothing sounds like rain, thunder, waves, and more. Whether you need a tranquil background for meditation or an inspiring audio backdrop for your creative projects, A Soft Murmur provides a sanctuary for the auditory creative.
2. This Person Does Not Exist
Prepare to be perplexed and fascinated in equal measure by this beguiling website. Powered by artificial intelligence, This Person Does Not Exist generates eerily realistic portraits of people who – you guessed it – do not exist. Each refresh reveals a new face and each new face leaves you pondering the boundaries between reality and fiction. A goldmine for character-inspired creatives.
3. Silk
Unleash your inner artist with WeaveSilk (Silk), a mesmerizing website that lets you create intricate, symmetrical designs with just a few strokes of your mouse or touchscreen. As you glide your cursor, the vibrant colors blend and weave together, forming breathtaking digital masterpieces. Silk is a playground we should all play in. Ideal for the creative seeking meditative and visually stunning experiences.
4. The Useless Web
Embrace the absurd and embrace creativity with The Useless Web. With a single click, you’ll be transported to a random and quirky website that defies explanation. From virtual cat pianos to button-clicking games, this digital rabbit hole is a constant reminder that creativity knows no bounds and that sometimes you’ve got to take the blue pill. Or was it the red one? For the curious creative.
5. Little Alchemy
Unleash your inner alchemist with Little Alchemy. This addictive online game challenges you to combine various elements to create new objects. From simple combinations like fire and water to complex creations involving mythical creatures, Little Alchemy offers endless hours of experimentation and discovery. For the creative that likes a bit of trial and error.
6. The Noun Project
The Noun Project is a treasure trove of high-quality icons and symbols that can breathe life into your creative projects. With over two million icons contributed by a global community, this website ensures that you’ll find the perfect visual representation for your ideas. Expand your visual vocabulary and let The Noun Project be your creative companion. Calling all visual storyteller creatives!
7. FutureMe
Step into a time machine and send a message to your future self with FutureMe. This unique website allows you, to write yourself, a letter, in the future. Get it? Simply select a date for it to be delivered, commit to the ether, and allow it to stew in the space-time continuum. Whether you want to set goals, share dreams, or capture a state of mind, FutureMe adds a touch of creative reflection to your journey through time. For the Time Traveller’s Creative.
8. Incredibox
Prepare to be dazzled by Incredibox, an interactive website that turns you into a badass beatboxing maestro. Mix and match different musical elements, such as rhythms, melodies, effects, and voices, to create your own banging tunes. With its playful interface and addictive audio combinations, Incredibox is for the funky creatives amongst us. And I’m willing to bet that’s all of us. Let’s get it on.
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