Keyword: Branding
How to Build a Strong Brand Identity
This is the era of startups and technological innovations. A significant rise in self-employment has also been observed in the past few years as...
Sponsors hijack Egypt’s World Cup 2018 airplane branding
Egypt revealed the 2018 World Cup airplane on Tuesday sparking frenzied criticism on social media over the state-owned mobile operator’s excessive branding which dominated...
Revealed: Who Egyptians trust most, least when it comes to brand building
Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person relying on and believing...
The evolution of the Twitter brand
Research: 90% of internet users recognize the Twitter logo
What is a logo? Why do companies put in effort to redesign, refresh and update their...
Vodafone Unveils New Brand Identity As It Moves On From ‘Power To You’
Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand since the "Power to...
mastercard gets a new logo design
mastercard has released a new flat logo design to work smoothly across all digital platforms, retail stores and devices. the iconic red and yellow interlocking circles remained...
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