Keyword: Branding
Eventtus ‘rebrand’ aims to inspire event professionals to ‘think big, think easy’
Eventtus revolutionized its brand strategy and visual identity as the company is expanding its event tech solutions globally. These were the first changes to a renowned brand since launched in 2011.
Over the past years,...
Netflix updates logo animation that runs before all original shows
The streaming video service, Netflix is adding an enhanced animated logo for every original show it produces. Starting today, the company will begin rolling out a short clip that features the familiar red “N”,...
How to Build a Strong Brand Identity
This is the era of startups and technological innovations. A significant rise in self-employment has also been observed in the past few years as the working professionals are finding comfort and peace of mind...
Sponsors hijack Egypt’s World Cup 2018 airplane branding
Egypt revealed the 2018 World Cup airplane on Tuesday sparking frenzied criticism on social media over the state-owned mobile operator’s excessive branding which dominated the paint work.
"These are not the colors of the Egyptian...
Who Egyptians trust most, least when it comes to brands
Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person relying on and believing in a second person, is key to changing attitudes and...
The evolution of the Twitter brand
Research: 90% of internet users recognize the Twitter logo.
What is a logo? Why do companies put in the effort to redesign, refresh, and update their logo? By definition, a logo is a symbol adopted...
Vodafone Unveils New Brand Identity As It Moves On From ‘Power To You’
Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand since the "Power to you" strapline introduction in 2009.
The strategy is meant to be...
mastercard gets a new logo design
mastercard has released a new flat logo design to work smoothly across all digital platforms, retail stores and devices. the iconic red and yellow interlocking circles remained the same, the word-mark got a new placement under the...
