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Osman Badran Shares His Thoughts on Egypt’s National Football Team’s Plane Branding

Sponsors hijack Egypt’s World Cup 2018 airplane branding

Egypt revealed the 2018 World Cup airplane on Tuesday sparking frenzied criticism on social media over the state-owned mobile operator’s excessive branding which dominated...
Revealed: Who Egyptians trust most, least when it comes to brand building

Revealed: Who Egyptians trust most, least when it comes to brand building

Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person relying on and believing...
The evolution of the Twitter brand

The evolution of the Twitter brand

Research: 90% of internet users recognize the Twitter logo What is a logo? Why do companies put in effort to redesign, refresh and update their...
the future is exciting, ready?, Vodafone Unveils New Brand Positioning As It Moves On From 'Power To You'

Vodafone Unveils New Brand Positioning As It Moves On From ‘Power To You’

Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand since the "Power to...
mastercard new logo

mastercard gets a new logo design

mastercard has released a new flat logo design to work smoothly across all digital platforms, retail stores and devices. the iconic red and yellow interlocking circles remained...

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