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Home Guides & Tutorials

How to Write Trade Marketing Manager Job Description?

Dalia Khirfan by Dalia Khirfan
December 16, 2021
in Guides & Tutorials
Reading Time: 2 mins read
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How to Write Trade Marketing Manager Job Description?
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The proper job description saves time, effort, and budget since it attracts qualified talents to your opening. It also boosts brand recognition. Hence, it’s essential to craft a practical job description for your talent acquisition efforts.

Use the following template to build a practical Trade Marketing Manager job description for your Linkedin job post or any free job posting website.

Job Brief

As a Trade Marketing Manager, you will be responsible for local brand development and selling to companies who can then distribute to their customers. This is done across a variety of marketing strategies including product launches and loyalty programs, that accelerate success rate and brand perception.

Reports To

Marketing Manager, Marketing Director, VP Marketing, Chief Marketing Officer

Primary Responsibilities of a Trade Marketing Manager

Your responsibilities will include:

  • Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.
  • Improving brand presence and campaign execution across trade through excellence in in-store planning, implementation, and tracking in alignment with the annual marketing priorities
  • Leading and implementing channel-specific marketing strategies and plans for assigned retailers
  • Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
  • Leading activation programs with partners to improve brand visibility
  • Visiting the sales points regularly to ensure that the brand is visible and guidelines are respected.

Key Requirements

  • You have a degree in Marketing, Business Administration or a related field.
  • You have prior experience within Trade Marketing.
  • You have strong communication & interpersonal skills.
  • You have strong analytical skills and are comfortable dealing with numerical data.
  • You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.
Tags: Career
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Dalia Khirfan

Dalia Khirfan

Dalia Khirfan is a tech and media writer based in Amman, Jordan, with a sharp focus on social media trends, digital platforms, and emerging technologies. At SOS Children’s Villages Jordan, she leads digital marketing and fundraising efforts, blending strategy with storytelling to drive real-world impact. Known for her passion for Apple products and a deep understanding of digital culture, Dalia brings clarity and energy to everything she covers. Whether analyzing algorithm shifts or spotlighting new digital tools, she connects the dots between tech, people, and purpose.

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