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Campaigns
How Durex Turned Earth Hour Into a Clever Marketing Moment
When millions of people around the world switched off their lights for Earth Hour on…
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News
Watch The Best Car Singing Video on Women’s Day
#WomensDay It is 2015’s International Women’s Day. Happy Women’s Day girls. These three ladies “Sketch…
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News
The Most Viral Video of All Time on Facebook
In the last few years, the growth of online video has been unprecedented; we have…
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Insights
EA Sports FIFA’s reply, a lost opportunity
This year’s Valentine’s Day, a woman bought the new EA Sports FIFA 2015 game for…
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Culture
The Top Ten Most Shazamed Songs of 2014 Worldwide
Millions of people used Shazam to discover new music in 2014, and these are the…
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News
Chelsea’s Digital Strategy: How Social Media Won Egypt
When Mohamed Salah joined Chelsea, Egyptian fans flooded the club’s social media. Chelsea responded quickly—launching…
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Insights
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Campaigns
Case Study: Juhayna Cheering for Egyptian Mothers
Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture…
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Insights
Social Media Nightmare in The Left Bank Valet
Why would you choose a particular place to visit daily while you have many other…
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News
Nogoum FM Tops All Radio Stations Globally
In July 2014, Nogoum FM was recognized as the number-one radio station worldwide on social…
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Guides
Facebook Page Managers Beware: New Verification Badge Scam is Hijacking Admin Access
Back in June 2014, we issued a warning on our Facebook page about a rising…
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News
Mobinil’s Ramadan 2014 Ad Sparks Nostalgia and Unity
Mobinil revives its tradition of heartfelt Ramadan campaigns with a 2014 musical ad celebrating hope,…
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Campaigns
Pepsi Masr Tops Ramadan Ads 2014 With Nostalgia
Pepsi has been hitting with its new nostalgia ads. Will it make a home run?…
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News
How The World Reacted After Suarez Bite
Luis Suarez bite in front of the world during Uruguay and Italy’s match in group…
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News
Egyptian MOI Developing A Social Media Tool
The Egyptian MOI has announced that they will be monitoring the internet in Egypt, and…
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