Mohamed Salah, the Egyptian football star has been named as brand ambassador of Vodafone Egypt for 2018, announced the mobile operator today.
“The future is exciting, ready?,” posted Vodafone Egypt on its Facebook page tagging Salah as a teaser prior the announcement.
Fans were on their toes in anticipation of what the post entails until Vodafone’s official announcement came through, setting off an explosion of frenzied comments, likes and shares.
An icon for youth in the country, Salah perfectly fits Vodafone Egypt’s rebranding strategy over the coming period, which promotes optimism, trust and hope.
Salah won the hearts of Egyptians after scoring the golden goal that qualified Egypt for the 2018 World Cup in Russia for the first time in 28 years.