Mohamed Salah Named Vodafone Egypt’s Brand Ambassador

Mohamed Salah, Liverpool’s forward and Egyptian football star, was named brand ambassador of Vodafone Egypt for 2018, said the mobile operator in an announcement today.

“The future is exciting, ready?,” posted Vodafone Egypt on its official Facebook page tagging Salah as a teaser prior to the announcement.

Fans were on their toes in anticipation of what the post entails until Vodafone‘s official announcement came through, setting off an explosion of frenzied comments, likes and shares.

 

An icon for youth in the country, Salah perfectly fits Vodafone Egypt’s rebranding strategy over the coming period, which promotes optimism, trust and hope.

Salah won the hearts of Egyptians after scoring the golden goal that qualified Egypt for the 2018 World Cup in Russia for the first time in 28 years.

Vodafone Egypt names Mohamed Salah as its brand ambassador

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