Thousands of Egyptian women end up behind bars for failing to pay small personal debts. Misr El Kheir Foundation and Mosawer.net joined forces to pay off their debt and reunite them with their families.
Mosawer.net is an online professional photography platform helping people connect with professional photographers and videographers from all different categories in just a few clicks.
20 celebrities and social media influential women who have over 2.5 million followers combined, have joined Mosawer.Net’s campaign in support of the Nobel cause.
These included Actress; Engy Wegdan, Bloggers; Ayshah Kamel and Reham Eissaa, Makeup Artist; Mai Ayman, Fashion Designers; Nada Akram, Rana Madkour; fashion Stylists and Life Style Bloggers; Laila Youssef, Farrah Atef, Nada Hussam, Fatmah Kamel, Sarah Taha, Giorgiana Tawaf Fitness Instructor Sonia Shirazi, and Musician Mai Abd El Aziz.
The campaign offered an exclusive professional portrait package, with part of the proceeds of the package going to Misr El Kheir’s women in debt program (El Omehat El Gharemat). Celebrity photographers, makeup artists, and hairdressers supported the campaign by working together to make each woman look like a shining star.
Mosawer.net has created a unique symbol for their campaign, represented in a golden pin in the shape of a female sign with wings, in a notion that all women should be free. The entire package provided a unique visual identity for the campaign with the black and white portrait.
Driven by the campaign’s unique visual identity, Celebrities and Influencers posted their black and white portrait carrying the campaign’s golden symbol on Instagram, using hashtag #صورتك_حريتها (Your Photo Her Freedom) while inviting their followers to support the cause.
Clients who book the package on Mosawer.net will get their professional makeup done by London Makeup Institute, their hair styling by celebrity salon Chez Richard and their professional photography & retouching by top celebrity photographers in Egypt. At the same time, they can get black & white or colored portraits.