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7 Strategies to get more mentions on Twitter
![twitter marketing, twitter engagement, mentions, gifs, KSA, saudi arabia, mobiily, toyota](https://adigitalboom.com/wp-content/uploads/2016/10/twitter-marketing-digital-boom.png)
Most brands measure the success of their engagement with how many Likes and Retweets they receive, while these factors are important, Mentions IMO are also equally as important!
What are Twitter Mentions?
Mentions are simply when users mention your brand in their tweets. Mentions can be direct mentions, by them typing in your @handle within their tweets or a reply to your tweet by clicking the reply button.
Why Mentions are important for Brands?
When users mentions your brand, they send signals to Twitter that shows interest in your brand, and that prioritize your tweets on their timeline. Meaning, they will be seeing more of your tweets “organically” as they previously showed they are interested in your tweets by “Mentioning or Replying” to your brand. The key here is your constancy, your brand must maintain a certain level of engagement with these users for Twitter to keep prioritize your tweets.
Here’s a list of 7 ways to get more mentions on Twitter
1. The GIF/Screenshot technique
Ask users to take screenshot of a certain scene of a GIF you posted and ask them to reply to your tweet with their capture!
Here’s a cool one from a travel app @TajawalSA, asking users to Retweet, Follow, take screenshot and reply with your shot.
https://twitter.com/tajawalsa/status/787991592674222080
This one from Toyota Saudi Arabia, promoting their Fortuner car, asking users to take screenshot when the 3 photos matches each other forming the Fortuner
وقف السهم على الفورتشنر .. صورها وشارك #لأنها_تويوتا pic.twitter.com/xHFuOaOIvT
— تويوتا السعودية (@ToyotaALJ) October 13, 2016
and that one is the same but for Avalon…
وقف الافالون بجوانبها المختلفة و شارك معنا #لأنها_تويوتا pic.twitter.com/q3wy4oND96
— تويوتا السعودية (@ToyotaALJ) October 6, 2016
I’m sure you get the idea.
2. Ask users to mention their friends
Mobily asked users to mention their friends who they took photos with using Huawei P9 Plus Device
#عيديتك_من_موبايلي_هواويP9بلس
فولو+لايك+منشن خويك الي بتصور معاه بالعيد بالهواوي الجديد 😎 pic.twitter.com/2krGmn9qak— موبايلي (@Mobily) July 3, 2016
3. Use emojis to get more replies
Mobily again, brilliantly asked their users to guess the emoji and “reply” with their guess!
تبي تربح معنا؟! 🎁💰
علمنا ايش #الايموجي_يقول
لايك+ريتويت+رد على هالتغريدة بجوابك وادخل السحب pic.twitter.com/hvCQrKAafS— موبايلي (@Mobily) October 17, 2016
4. Use Incentive tweets, make it clear, ask for a reply to win something
By partnering with @ittihad, @Mobily asked their users to like, retweet, reply for a chance to win free tickets
توقع نتيجة مباراة #الاتحاد_التعاون⚽
لايك+ريتويت+ رد على هالتغريدة بتوقعك وادخل السحب🎁— موبايلي (@Mobily) October 13, 2016
5. Use Twitter Conversational Cards
During one of the important games in Saudi League, Toyota Saudi Arabia asked their users to vote for their favorite team using conversational cards.
شارك توقعك لمباراة #الأهلي و #الاتحاد بين اصدقائك ⚽ واربح معنا جوائز قيمة 💚💛#الديربي_مع_تويوتا اثارة و أكثر
👇👇https://t.co/tGS8pCq39q— تويوتا السعودية (@ToyotaALJ) March 31, 2016
The idea here is, when you click the hashtag to vote for your team, the pre-populated tweet already has @ToyotaALJ mentioned within it, and that increased the mentions of the brand massively, 56k mentions to be exact on that day! resulting in considering that campaign a Case Study and now on Twitter Marketing Website.
Massive increase in mentions using Twitter Conversational Cards6. Twitter Instant Unlock Cards
As part of the conversational cards, Instant Unlock feature allow of reveling different content when the call-to-action button is tweeted
For example, I ran a pop quiz on a #TwitterChat for #IOTTT about Twitter Tips, I asked users interacting on the hashtag to either answer my quiz or click the call to action to see the correct answer
Q2.Do you know how many people can be in one DM group? Unlock to see the answer 👇 #TwitterTips #IOTTT https://t.co/f03e7ZAsNG
— Amged (@Amged) August 10, 2016
My average results almost tripled using Instant Unlock cards — here’s what I got in just 9 days in Aug
My average results almost tripled using Instant Unlock cards – here's what I got in just 9 days in Aug pic.twitter.com/7cCSh5BFSM
— Amged (@Amged) August 10, 2016
7. The ‘Let Us Know’
Yes, clearly ask users to let you know why are they voting or doing something
Let us know why you're ✔️voting Green🌱 this year!
— Dr. Jill Stein🌻 (@DrJillStein) October 10, 2016
News
Saudi Fintech Lendo Signs MOU with J.P. Morgan
![Saudi Startup Lendo Joins Forces with J.P. Morgan to Enhance SME Financing](https://adigitalboom.com/wp-content/uploads/2024/09/Lendo-x-JP-Morgan-MOU.png)
Lendo, a Saudi Arabia-based Shariah-compliant crowdlending marketplace, has signed a Memorandum of Understanding (MOU) today with J.P. Morgan to improve access to financing for small and medium-sized enterprises (SMEs) across the country.
The MOU was signed during 24 Fintech, a premier fintech event that brings together industry leaders, innovators, and investors in Riyadh.
J.P. Morgan and Lendo are working together on potential opportunities to support the SME sector in Saudi Arabia in growing and sustaining the remarkable demand in this market.
“This strategic collaboration with J.P. Morgan, a pioneer in the financial industry, marks a significant milestone for Lendo,” said Osama Alraee, CEO and co-founder of Lendo. “By combining our strengths, we’ll deliver cutting-edge financial solutions to SMEs, supporting their growth and contributing directly to the realization of Saudi Arabia’s Vision 2030.”
The SME financing landscape in MENA presents a substantial market opportunity as limited financial access continues to restrict the growth of the region’s businesses, with commercial banks hesitant to issue loans to SMEs at scale, resulting in a high percentage of declined financing requests annually.
The total SME financing gap in developing countries is estimated to be approximately $5.2 trillion, according to the International Finance Corporation (IFC).
Lendo’s debt crowdfunding platform aims to bridge the financing gap for SMEs, aligning with Saudi Vision 2030’s goal to significantly expand SME lending from 4% in 2018 to 20% by 2030.
According to the latest available report from the Saudi Central Bank (SAMA), the total value of debt crowdfunding in Saudi Arabia surged from SAR 1.4 million in 2019 to SAR 771 million in 2022, marking a remarkable growth.
Lendo raised SAR 132 million ($35.2 million) in total funding from leading investors, including the most recent Series B led by Sanabil Investments, a wholly-owned company by the Public Investment Fund (PIF).
Since its inception in December 2019, Saudi fintech Lendo has processed over 5,000 financing transactions on its platform, providing over SAR 2 billion ($600 million) in financing to SMEs and generating SAR 280 million ($74 million) in returns for investors.
News
TA Telecom Introduces AnteThink: A New AI Decision Support Tool
![**TA Telecom Introduces AnteThink: A New AI Decision Support Tool for Enhanced Decision-Making**](https://adigitalboom.com/wp-content/uploads/2024/01/antethink-ta-telecom.png)
TA Telecom, a prominent player in the Middle East’s tech sector, has unveiled AnteThink, an AI-driven tool designed to enhance decision-making processes for individuals and businesses alike.
With a history of influencing the tech landscape through various initiatives, including advanced mobile solutions, high-volume payment platforms, and ventures in e-commerce, fintech, and analytics, TA Telecom has carved a niche for itself. Serving a vast user base of 40 million and processing an impressive 15 billion transactions across its platforms, TA Telecom has cemented its position as a tech industry leader, with some of its ventures achieving the status of Y Combinator companies.
Established in 2000, TA Telecom has emerged as a prominent player in the technology sector. With over 40 million users and processing 15 billion transactions annually, TA Telecom has made a notable impact. Recognized for its contributions by the Financial Times and featured on Deloitte’s list of fastest-growing tech companies in EMEA, TA Telecom is known for its adaptability and forward-thinking approach in the ever-evolving global tech landscape.
Sameh Ibrahim, CEO of TA Telecom, highlights the potential of AnteThink: “AnteThink reflects our commitment to leverage technology for practical impact. It aims to provide clarity and confidence in decision-making, whether in the professional or personal sphere. AnteThink is a tool that can empower startup founders, executives, and individuals to make more informed choices, alleviating the stress and uncertainty often associated with critical decision-making.”
Mostafa Ashour, CEO of Y Combinator-backed startup NowPay, shared his perspective on AnteThink: “AnteThink transformed our strategic planning, allowing us to explore various scenarios and prepare for different outcomes. It has strengthened our decision-making process, helping us navigate the complexities of the business landscape.”
AnteThink embodies TA Telecom’s commitment to innovation, focusing on supporting the startup ecosystem. The tool is tailored to help leaders and executives navigate the complexities of business management and strategic development by providing a clear picture of potential outcomes.
Key Features of AnteThink include:
1. Second Order Mode: Offering a comprehensive analysis of broader impacts, fostering a strategic mindset for long-term success.
2. Optionality Mode: Enabling detailed evaluation and comparison of different choices to ensure decisions align with strategic objectives and values.
3. Inversion Mode: Focusing on identifying and mitigating potential risks, thereby strengthening risk management strategies.
![TA Telecom Introduces AnteThink: A New AI Decision Support Tool for Enhanced Decision-Making](https://adigitalboom.com/wp-content/uploads/2024/01/antethink-screenshot-800x450.png)
Credit: Antethink
AnteThink’s advanced AI technology aims to assist decision-makers with insightful analytics, offering guidance through the decision-making process.
News
GoDaddy’s Global Markets VP Predicts Egypt’s E-commerce to Hit $9.88 Billion by 2028
![GoDaddy's Global Markets VP Predicts Egypt's E-commerce to Hit $9.88 Billion by 2028](https://adigitalboom.com/wp-content/uploads/2023/12/Selina-Bieber-the-Senior-Director-of-Global-Markets-at-GoDaddy.webp)
Selina Bieber, the Senior Director of Global Markets at GoDaddy, has predicted a significant increase in Egypt’s e-commerce revenue. By 2028, it could reach $9.88 billion.
Godaddy is forming strategic partnerships and launching initiatives to help local entrepreneurs. These efforts align with Egypt’s digital transformation goals and its Vision 2030.
In an interview with the Arabic financial news “Amwal Al Ghad,” Bieber spoke about GoDaddy’s plans and how they match Egypt’s 2023 strategy. She highlighted the company’s aim to provide effective, easy-to-use digital tools and services. By 2024, GoDaddy wants to serve more customers in Egypt by making its digital tools more widespread.
The company is working closely with the Egyptian government, especially the Ministry of Planning. They are offering training programs to improve the digital skills of startups and existing businesses. GoDaddy’s services in Egypt include domain registration, web hosting, e-commerce solutions, and digital marketing tools.
Recent surveys support Bieber’s positive outlook for e-commerce in Egypt. They show a clear trend towards digital strategies among small businesses. Many are realizing the importance of having an online presence for their growth and success.
As GoDaddy continues its partnerships and supports government digital initiatives, its influence on Egypt’s digital landscape is growing. The company is committed to sustainability and reducing its carbon footprint. It aims not just for business growth but also to contribute to a sustainable and thriving digital economy in Egypt.
The 2028 projection indicates a vast potential for e-commerce, with GoDaddy playing a key role in this digital evolution.
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