News
A funny campaign against favoritism ‘Ebn El Wazeer Khad Meny El Mic’ goes viral in Egypt
Over the last week a new kind of viral campaigns called “Ebn El Wazeer Khad Meny El Mic” has spread like a wildfire among specific social circles on Facebook and Instagram. The campaign is enjoying a prominent buzz and engagement among such social circles of whom we can call a major segment of the digital elite in Egypt.
Majority of the niche segment are participating and sharing their own version of “Ebn El Wazeer Khad Meny El Mic” video from savvy digital executives, entrepreneurs, sports figures, famous social media celebrities to pets !! (Yes, there is an English bulldog version of “Ebn El Wazeer Khad Meny El Mic” video).
The virally looping campaign has around 65 different video versions which are increasing daily all of them are fighting the idea of favoritism; allow us to share with you the interesting yet funny story behind this beautifully architected viral campaign.
The story:
During last weekend’s Trifactory Triathlon at Sahl Hasheesh, Mohamed Nagaty the well-known socialite, Food & Beverage and sharing economy entrepreneur was the designated host of the event and microphone controller.
https://www.facebook.com/mohamedaboulnaga/videos/10155520606229689/
Nagaty was doing a great job in hosting the event as shown in the video while he was welcoming and interviewing Ayman Hakky the founder and managing director of Trifactory. Moments later, Nagaty went to pray the Friday prayer so a guy-the so called Ebn El Wazeer- took the mic and started commenting. When Nagaty came back, the guy refused to give him back the mic. Check the following post
Although the audience was calling Nagaty to be the commentator, but; “Ebn El Wazeer” fell in love with playing the host’s role and refused to give the mic back as shown in this post-Maybe “Ebn El Wazeer’s” crush was in the race or something. Only god knows the deeds.
In response to “Ebn El Wazeer” actions; Nagaty told him I will respond to your act through social media and he launched his campaign against favoritism.
This is the moment when hyper virality took place; all the campaign participants and supporters who made their own version of the video loved Nagaty’s song and spontaneity; in response to his post; they created an endless number of videos using their creativity and Egyptian humor in support of Nagaty’s cause and against favoritism.
Here are the best-learnt viral lessons from “Ebn El Wazeer Khad Meny El Mic Campaign” as it has shown a great skill and talent in capitalizing on the power of social media:
Lesson 1: Befriend cute babies and families
When you are good friends with cute babies and lovely families ; you can do a perfectly viral campaign. Watch the video
Lesson 2: Be spontaneous and make your words musical
Egyptians love humor and rhythm; so it is critical for the success of your viral video to be spontaneous, comfortable in your own skin and use musical words. Maybe you will be the only Egyptian to have an oriental and rap versions of the same song as “Ebn El Wazeer Khad Meni El Mic”Case.
https://www.facebook.com/mohamedaboulnaga/videos/vb.510254688/10155540225194689/
https://www.facebook.com/mohamedaboulnaga/videos/vb.510254688/10155540232289689/
Lesson 3: Warning, Guard dog on duty
We all know that the internet loves animals, but; when a cute English bulldog makes a viral video to support your campaign; this adorable wrinkly face will bring endless love and shares to your campaign.
https://www.facebook.com/mohamedaboulnaga/videos/vb.510254688/10155540277804689/
Lesson 4: Great content is the way to entrepreneurs’ hearts
Entrepreneurs and digital executives have a strong influence on social media, as they are trends early adopters and thought leaders in their social circles, thus; it is key to win their hearts and minds; great and creative content is the easiest way to do so.
https://www.facebook.com/mohamedaboulnaga/videos/vb.510254688/10155540236584689/
https://www.facebook.com/karim.kader2/videos/vb.517963331/10155493529523332/?type=2&theater
Lesson 5: Think Big, Get Big
If you can achieve most of the previously mentioned virality factors, your campaign will grab the attention of the biggest social media influencers in Egypt as Tameem Youness and Marwan Younis. Now you have made it to the top of the league and you can crown yourself as a viral campaign high rank general.
https://www.facebook.com/mohamedaboulnaga/videos/vb.510254688/10155540228169689/
https://www.facebook.com/mohamedaboulnaga/videos/vb.510254688/10155540224614689/
Lesson 6: Know who you are dealing with- do not offend the wrong person
In today’s digital, open and connected world, it is wiser not to offend the wrong person, in order not to; have the same destiny of the so-called “Ebn El Wazeer”.
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
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