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A funny campaign against favoritism ‘Ebn El Wazeer Khad Meny El Mic’ goes viral in Egypt

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ebn el wazeer khad meny el mic

Over the last week a new kind of viral campaigns called “Ebn El Wazeer Khad Meny El Mic” has spread like a wildfire among specific social circles on Facebook and Instagram. The campaign is enjoying a prominent buzz and engagement among such social circles of whom we can call a major segment of the digital elite in Egypt.

Majority of the niche segment are participating and sharing their own version of “Ebn El Wazeer Khad Meny El Mic” video from savvy digital executives, entrepreneurs, sports figures, famous social media celebrities to pets !! (Yes, there is an English bulldog version of “Ebn El Wazeer Khad Meny El Mic” video).

The virally looping campaign has around 65 different video versions which are increasing daily all of them are fighting the idea of favoritism; allow us to share with you the interesting yet funny story behind this beautifully architected viral campaign.

The story:

During last weekend’s Trifactory Triathlon at Sahl Hasheesh, Mohamed Nagaty the well-known socialite, Food & Beverage and sharing economy entrepreneur was the designated host of the event and microphone controller.

https://www.facebook.com/mohamedaboulnaga/videos/10155520606229689/

Nagaty was doing a great job in hosting the event as shown in the video while he was welcoming and interviewing Ayman Hakky the founder and managing director of Trifactory. Moments later, Nagaty went to pray the Friday prayer so a guy-the so called Ebn El Wazeer- took the mic and started commenting. When Nagaty came back, the guy refused to give him back the mic. Check the following post

Although the audience was calling Nagaty to be the commentator, but; “Ebn El Wazeer” fell in love with playing the host’s role and refused to give the mic back as shown in this post-Maybe “Ebn El Wazeer’s” crush was in the race or something. Only god knows the deeds.

In response to “Ebn El Wazeer” actions; Nagaty told him I will respond to your act through social media and he launched his campaign against favoritism.

This is the moment when hyper virality took place; all the campaign participants and supporters who made their own version of the video loved Nagaty’s song and spontaneity; in response to his post; they created an endless number of videos using their creativity and Egyptian humor in support of Nagaty’s cause and against favoritism.

Here are the best-learnt viral lessons from “Ebn El Wazeer Khad Meny El Mic Campaign” as it has shown a great skill and talent in capitalizing on the power of social media:

Lesson 1: Befriend cute babies and families

When you are good friends with cute babies and lovely families ; you can do a perfectly viral campaign. Watch the video

Lesson 2: Be spontaneous and make your words musical

Egyptians love humor and rhythm; so it is critical for the success of your viral video to be spontaneous, comfortable in your own skin and use musical words. Maybe you will be the only Egyptian to have an oriental and rap versions of the same song as “Ebn El Wazeer Khad Meni El Mic”Case.

https://www.facebook.com/mohamedaboulnaga/videos/vb.510254688/10155540225194689/

https://www.facebook.com/mohamedaboulnaga/videos/vb.510254688/10155540232289689/

Lesson 3: Warning, Guard dog on duty

We all know that the internet loves animals, but; when a cute English bulldog makes a viral video to support your campaign; this adorable wrinkly face will bring endless love and shares to your campaign.

https://www.facebook.com/mohamedaboulnaga/videos/vb.510254688/10155540277804689/

Lesson 4: Great content is the way to entrepreneurs’ hearts

Entrepreneurs and digital executives have a strong influence on social media, as they are trends early adopters and thought leaders in their social circles, thus; it is key to win their hearts and minds; great and creative content is the easiest way to do so.

https://www.facebook.com/mohamedaboulnaga/videos/vb.510254688/10155540236584689/

https://www.facebook.com/karim.kader2/videos/vb.517963331/10155493529523332/?type=2&theater

Lesson 5: Think Big, Get Big

If you can achieve most of the previously mentioned virality factors, your campaign will grab the attention of the biggest social media influencers in Egypt as Tameem Youness and Marwan Younis. Now you have made it to the top of the league and you can crown yourself as a viral campaign high rank general.

https://www.facebook.com/mohamedaboulnaga/videos/vb.510254688/10155540228169689/

https://www.facebook.com/mohamedaboulnaga/videos/vb.510254688/10155540224614689/

Lesson 6: Know who you are dealing with- do not offend the wrong person

In today’s digital, open and connected world, it is wiser not to offend the wrong person, in order not to; have the same destiny of the so-called “Ebn El Wazeer”.

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Saudi Fintech Lendo Signs MOU with J.P. Morgan

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Saudi Startup Lendo Joins Forces with J.P. Morgan to Enhance SME Financing

Lendo, a Saudi Arabia-based Shariah-compliant crowdlending marketplace, has signed a Memorandum of Understanding (MOU) today with J.P. Morgan to improve access to financing for small and medium-sized enterprises (SMEs) across the country.

The MOU was signed during 24 Fintech, a premier fintech event that brings together industry leaders, innovators, and investors in Riyadh.

J.P. Morgan and Lendo are working together on potential opportunities to support the SME sector in Saudi Arabia in growing and sustaining the remarkable demand in this market.

“This strategic collaboration with J.P. Morgan, a pioneer in the financial industry, marks a significant milestone for Lendo,” said Osama Alraee, CEO and co-founder of Lendo. “By combining our strengths, we’ll deliver cutting-edge financial solutions to SMEs, supporting their growth and contributing directly to the realization of Saudi Arabia’s Vision 2030.”

The SME financing landscape in MENA presents a substantial market opportunity as limited financial access continues to restrict the growth of the region’s businesses, with commercial banks hesitant to issue loans to SMEs at scale, resulting in a high percentage of declined financing requests annually.

The total SME financing gap in developing countries is estimated to be approximately $5.2 trillion, according to the International Finance Corporation (IFC).

Lendo’s debt crowdfunding platform aims to bridge the financing gap for SMEs, aligning with Saudi Vision 2030’s goal to significantly expand SME lending from 4% in 2018 to 20% by 2030.

According to the latest available report from the Saudi Central Bank (SAMA), the total value of debt crowdfunding in Saudi Arabia surged from SAR 1.4 million in 2019 to SAR 771 million in 2022, marking a remarkable growth.

Lendo raised SAR 132 million ($35.2 million) in total funding from leading investors, including the most recent Series B led by Sanabil Investments, a wholly-owned company by the Public Investment Fund (PIF).

Since its inception in December 2019, Saudi fintech Lendo has processed over 5,000 financing transactions on its platform, providing over SAR 2 billion ($600 million) in financing to SMEs and generating SAR 280 million ($74 million) in returns for investors.

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TA Telecom Introduces AnteThink: A New AI Decision Support Tool

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**TA Telecom Introduces AnteThink: A New AI Decision Support Tool for Enhanced Decision-Making**

TA Telecom, a prominent player in the Middle East’s tech sector, has unveiled AnteThink, an AI-driven tool designed to enhance decision-making processes for individuals and businesses alike.

With a history of influencing the tech landscape through various initiatives, including advanced mobile solutions, high-volume payment platforms, and ventures in e-commerce, fintech, and analytics, TA Telecom has carved a niche for itself. Serving a vast user base of 40 million and processing an impressive 15 billion transactions across its platforms, TA Telecom has cemented its position as a tech industry leader, with some of its ventures achieving the status of Y Combinator companies.

Established in 2000, TA Telecom has emerged as a prominent player in the technology sector. With over 40 million users and processing 15 billion transactions annually, TA Telecom has made a notable impact. Recognized for its contributions by the Financial Times and featured on Deloitte’s list of fastest-growing tech companies in EMEA, TA Telecom is known for its adaptability and forward-thinking approach in the ever-evolving global tech landscape.

Sameh Ibrahim, CEO of TA Telecom, highlights the potential of AnteThink: “AnteThink reflects our commitment to leverage technology for practical impact. It aims to provide clarity and confidence in decision-making, whether in the professional or personal sphere. AnteThink is a tool that can empower startup founders, executives, and individuals to make more informed choices, alleviating the stress and uncertainty often associated with critical decision-making.”

Mostafa Ashour, CEO of Y Combinator-backed startup NowPay, shared his perspective on AnteThink: “AnteThink transformed our strategic planning, allowing us to explore various scenarios and prepare for different outcomes. It has strengthened our decision-making process, helping us navigate the complexities of the business landscape.”

AnteThink embodies TA Telecom’s commitment to innovation, focusing on supporting the startup ecosystem. The tool is tailored to help leaders and executives navigate the complexities of business management and strategic development by providing a clear picture of potential outcomes.

Key Features of AnteThink include:

1. Second Order Mode: Offering a comprehensive analysis of broader impacts, fostering a strategic mindset for long-term success.

2. Optionality Mode: Enabling detailed evaluation and comparison of different choices to ensure decisions align with strategic objectives and values.

3. Inversion Mode: Focusing on identifying and mitigating potential risks, thereby strengthening risk management strategies.

TA Telecom Introduces AnteThink: A New AI Decision Support Tool for Enhanced Decision-Making

Credit: Antethink

AnteThink’s advanced AI technology aims to assist decision-makers with insightful analytics, offering guidance through the decision-making process.

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GoDaddy’s Global Markets VP Predicts Egypt’s E-commerce to Hit $9.88 Billion by 2028

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GoDaddy's Global Markets VP Predicts Egypt's E-commerce to Hit $9.88 Billion by 2028

Selina Bieber, the Senior Director of Global Markets at GoDaddy, has predicted a significant increase in Egypt’s e-commerce revenue. By 2028, it could reach $9.88 billion.

Godaddy is forming strategic partnerships and launching initiatives to help local entrepreneurs. These efforts align with Egypt’s digital transformation goals and its Vision 2030.

In an interview with the Arabic financial news “Amwal Al Ghad,” Bieber spoke about GoDaddy’s plans and how they match Egypt’s 2023 strategy. She highlighted the company’s aim to provide effective, easy-to-use digital tools and services. By 2024, GoDaddy wants to serve more customers in Egypt by making its digital tools more widespread.

The company is working closely with the Egyptian government, especially the Ministry of Planning. They are offering training programs to improve the digital skills of startups and existing businesses. GoDaddy’s services in Egypt include domain registration, web hosting, e-commerce solutions, and digital marketing tools.

Recent surveys support Bieber’s positive outlook for e-commerce in Egypt. They show a clear trend towards digital strategies among small businesses. Many are realizing the importance of having an online presence for their growth and success.

As GoDaddy continues its partnerships and supports government digital initiatives, its influence on Egypt’s digital landscape is growing. The company is committed to sustainability and reducing its carbon footprint. It aims not just for business growth but also to contribute to a sustainable and thriving digital economy in Egypt.

The 2028 projection indicates a vast potential for e-commerce, with GoDaddy playing a key role in this digital evolution.

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