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Dentsu Aegis Acquires Digital Republic to Extend Creative Capabilities in the Middle East

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digital republic, Dentsu Aegis, karim khalifa, kareem khalifa

DUBAI – Dentsu Aegis Network today announces the acquisition of a majority interest in Digital Republic, one of the largest and most awarded independent creative and full service digital agencies in Egypt.

Digital Republic will become part of Dentsu Aegis Network’s digital agency Isobar, bolstering the agency’s capabilities in the market whilst also extending the network’s proposition in the Middle East and North Africa (MENA).

Founded in 2009 and headquartered in Cairo, Egypt, Digital Republic quickly developed into an award-winning creative agency, opening a second operation in Dubai in 2012. The agency offers a full suite of integrated creative digital services ranging from content creation, campaign strategy and planning, to digital media planning and buying, social media solutions, technology and gaming development, video production and e-commerce solutions, among others. With a strong team of 80 specialists, Digital Republic services various international clients across the region including Unilever, McDonald’s, Reckitt Benckiser, Edita, Savola, Frico and more.

Following the acquisition, Digital Republic will rebrand to ”Digital Republic, Linked By Isobar,” adding to Isobar’s current offering in Dubai and furthering its global network in over 45 markets. Leveraging its combined experience, regional network and resources, the realigned agency will provide clients with integrated full-service digital offering across all media disciplines in MENA. As the two agencies transition towards operating as one brand in the market, the Isobar team will grow to over 100 people with a creative and technology hub in Cairo and client servicing and strategy teams distributed across the region.

“As a network, we are constantly striving to meet the demands of the marketplace and our clients. In order to remain at the forefront of the industry, we must continuously evolve our business,” said Michael Nederlof, CEO Dentsu Aegis Network MENA. “Our unique operating model differentiates us by offering brands a truly holistic and integrated full service agency under one roof. We have always been committed to building upon our digital creative offering and by integrating Digital Republic into Isobar we will be able to deliver competitive advantage in the region on a superior and broader scale.”

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“This really is an exciting time for our team. Partnering with the global scale, exceptional consumer insight and trading power of Dentsu Aegis Network will greatly benefit our existing client base and team, also creating a whole host of new opportunities for us across MENA,” said Karim Khalifa, CEO and Co-Founder of Digital Republic. “The match with Isobar made sense to us because we share the same culture, values and a common passion for technology and innovation. We are looking forward to working together across the network to continue delivering unrivaled digital solutions for brands.”

Jean Lin, Isobar CEO said: “We are excited to welcome Digital Republic to the Isobar family. Their reputation speaks for itself and I look forward to accelerating our ambition to deliver Ideas Without Limits in the Middle East and North Africa. We continue to invest in emerging markets, having recently extended our footprint to Mexico and Vietnam. This allows us to deliver local expertise supported by the award winning brand-building experience and insight of the global Isobar network. Digital Republic’s services are aligned and complementary to Isobar’s and will be vital in delivering our Brand Commerce offering.”

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Amr Diab Gets Hacked on Twitter

Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.

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Amr Diab Was Hacked On Twitter!

Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”

Amr Diab got hacked on Twitter

On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!

Amr Abdul-Basset Abdul-Azeez Diab  (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.

He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.

In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.

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In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”

In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.

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Review: Sherine Ana Keteer on Social Media

Sherine ‘s new album “Ana Keter” in Social Media

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Review: Sherine Ana Keteer on Social Media

After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.

The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.

Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.

Check out the report:

Key take-outs in 15 days after the launch:

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  • Album gained 11 million views in 2 weeks on YouTube
  • YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
  • Buzz reached 15K tweets/RTs since the launch on Twitter
  • How do people talk about the album/Sherine on Twitter?
  • People are sharing songs from YouTube & SoundCloud
  • +90% positive sentiment on Twitter
  • Sherine’s Twitter account is excellent at spreading the news about the album’s success.
  • People are tweeting the song’s lyrics.
  • Sarcastic tweets about Sherine & few songs (regular) -  Almost zero negativity about the album
  • Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
  • The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.

Recommendations:

Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:

  • Long updates with no extra value-added will lead to losing your fans’ interest
  • The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
  • A call to action is essential to generate leads & increase engagement
  • Each post has to have its visual, audio, or video so you can attract/engage your audiences
  • Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
  • Revise the tone of voice in future activities.

To recap -  Overall performance is average to good -  Enhance your content formatting -  Improve the tone of voice on all networks -  Be creative to engage your fans better -  Be Consistent -  Start your SoundCloud account.

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Putin, Obama war on social media starts with unfriend on Facebook

New stage of the cold war, is it?

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Putin and Obama War on Social Networks!

The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.

The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.

After unfriending, President Putin update status on profile “Something I should have done a long time ago”

Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends.  We like the same pages, we share pictures of cute women and all that.  Obama needs to lighten up on there, it’s not for serious stuff,”

President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.

He has also commented “Really, Putin needs to grow up.  If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”

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JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.

The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks

 Putin and Obama on social Networks

The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?

It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.

Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…  

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