Digital Boom
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • More
    • Market Watch
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates
    • Facebook Marketing Hub
    • Markets
No Result
View All Result
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • More
    • Market Watch
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates
    • Facebook Marketing Hub
    • Markets
No Result
View All Result
Digital Boom
No Result
View All Result
Home News

Dentsu Aegis Acquires Digital Republic to Extend Creative Capabilities in the Middle East

by Editorial Team
May 31, 2016
0 0
digital republic, Dentsu Aegis, karim khalifa, kareem khalifa

DUBAI – Dentsu Aegis Network today announces the acquisition of a majority interest in Digital Republic, one of the largest and most awarded independent creative and full service digital agencies in Egypt.

Digital Republic will become part of Dentsu Aegis Network’s digital agency Isobar, bolstering the agency’s capabilities in the market whilst also extending the network’s proposition in the Middle East and North Africa (MENA).

Founded in 2009 and headquartered in Cairo, Egypt, Digital Republic quickly developed into an award-winning creative agency, opening a second operation in Dubai in 2012. The agency offers a full suite of integrated creative digital services ranging from content creation, campaign strategy and planning, to digital media planning and buying, social media solutions, technology and gaming development, video production and e-commerce solutions, among others. With a strong team of 80 specialists, Digital Republic services various international clients across the region including Unilever, McDonald’s, Reckitt Benckiser, Edita, Savola, Frico and more.

Following the acquisition, Digital Republic will rebrand to ”Digital Republic, Linked By Isobar,” adding to Isobar’s current offering in Dubai and furthering its global network in over 45 markets. Leveraging its combined experience, regional network and resources, the realigned agency will provide clients with integrated full-service digital offering across all media disciplines in MENA. As the two agencies transition towards operating as one brand in the market, the Isobar team will grow to over 100 people with a creative and technology hub in Cairo and client servicing and strategy teams distributed across the region.

“As a network, we are constantly striving to meet the demands of the marketplace and our clients. In order to remain at the forefront of the industry, we must continuously evolve our business,” said Michael Nederlof, CEO Dentsu Aegis Network MENA. “Our unique operating model differentiates us by offering brands a truly holistic and integrated full service agency under one roof. We have always been committed to building upon our digital creative offering and by integrating Digital Republic into Isobar we will be able to deliver competitive advantage in the region on a superior and broader scale.”

“This really is an exciting time for our team. Partnering with the global scale, exceptional consumer insight and trading power of Dentsu Aegis Network will greatly benefit our existing client base and team, also creating a whole host of new opportunities for us across MENA,” said Karim Khalifa, CEO and Co-Founder of Digital Republic. “The match with Isobar made sense to us because we share the same culture, values and a common passion for technology and innovation. We are looking forward to working together across the network to continue delivering unrivaled digital solutions for brands.”

Jean Lin, Isobar CEO said: “We are excited to welcome Digital Republic to the Isobar family. Their reputation speaks for itself and I look forward to accelerating our ambition to deliver Ideas Without Limits in the Middle East and North Africa. We continue to invest in emerging markets, having recently extended our footprint to Mexico and Vietnam. This allows us to deliver local expertise supported by the award winning brand-building experience and insight of the global Isobar network. Digital Republic’s services are aligned and complementary to Isobar’s and will be vital in delivering our Brand Commerce offering.”

Have something to say on this? Share your views in the comments box below or join us on twitter& Facebook
If you have a news story or tip-off, drop us a line at post@adigitalboom.com

ShareTweetPin

Join Our Community

Editorial Team

Editorial Team

The Digital Boom Staff Writer covers breaking news, platform updates, and stories curated by our editorial team. This byline is used for collaborative content, press releases, and updates that reflect the voice of the newsroom rather than a single contributor.

Related Stories

Amr Diab’s 2025 Album: Orange Sponsorship, Apple Music Comeback
News

Amr Diab’s 2025 Album: Orange Sponsorship, Apple Music Comeback

3 days ago
Germany Begins Government-Wide Exit from Microsoft Software
News

Germany Begins Government-Wide Exit from Microsoft Software

3 weeks ago
Builder.ai Ceases Operations After $1.3 Billion Valuation Collapse
News

Builder.ai Shuts Down After Layoffs and Investor Pullout

1 month ago
Jordan’s U.S. Foreign Aid: 2025 Budget Cuts and Their Regional Impact
News

Jordan’s U.S. Foreign Aid: 2025 Budget Cuts and Their Regional Impact

4 months ago
McDonald's Sees 70% Sales Drop in Egypt Amid Gaza Boycott
News

McDonald’s Sees 70% Sales Drop in Egypt Amid Gaza Boycott

2 years ago
Google launches 'Search Status Dashboard' to track crawling, indexing, more
News

Google Launches Search Status Dashboard to Track Outages

3 years ago

Don't Miss

Egypt's banks impose cash limits on withdraws abroad and internet dollar usage

Egypt Caps Overseas Cash Withdrawals and Spend, What It Means For Businesses?

October 6, 2022 - Updated on May 18, 2025
10 Most funded mobility-tech startups in MENA

9 most funded ride-sharing startups in MENA 2022

October 5, 2022
Financial collapse in Lebanon results in armed storms into four commercial banks, Banks strike

Lebanese financial crisis escalates, more violence, banks strike

October 5, 2022 - Updated on July 6, 2025
Egypt’s population hikes 104M, a child born every 19 seconds

Egypt’s population hikes to 104M, with a child born every 19 seconds

October 2, 2022
iPhone 14 Prices Across MENA 'UAE, Saudi Arabia, Jordan, Egypt'

iPhone 14 Prices Across MENA ‘UAE, Saudi Arabia, Jordan, Egypt’

September 26, 2022 - Updated on June 30, 2025
  • About Us
  • Partners
  • Submit an Article
  • Contact Us
  • Privacy Policy
  • Terms of Use

© 2025 Digital Boom, Inc.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • More
    • Market Watch
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates
    • Facebook Marketing Hub
    • Markets

© 2025 Digital Boom, Inc.