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Home News

Dubai Ruler Tweets Ultimatum

by Alaa Tarawneh
April 22, 2015
dubai ruler, smart dubai

Responsible leaders hold their governments accountable. Dubai Ruler set an example for Arab leaders on Twitter, giving his officials a 1-month ultimatum to finish the Smart Government project on deadline.
HH Sheikh Mohammed quoted one of his old tweets today, published on May 22, 2013:Screenshot from Dubai Ruler’s official account on Twitter.

Dubai Ruler Tweet translation:

“I would like to remind my fellow officials of a tweet I published two years ago. Our meeting is next month to see the results of their work.

We gave government entities two-years to finish the Smart Government project, promising officials who don’t achieve targets with a farewell party at the end of this period.”

HH took social media to a whole new level, transforming Twitter into an official platform where governments are held accountable publicly in the digital sphere. His action proves that words on the Twitter count.

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Alaa Tarawneh

Alaa Tarawneh

Alaa Tarawneh is a digital marketing and brand management professional with over a decade of experience leading brand strategy for Toyota, Lexus, and Toyota Gazoo Racing at Al-Futtaim Automotive. He specializes in elevating brand experiences across multiple touchpoints and executing high-impact initiatives, including launching the first Lexus RC F Carbon Kevlar Drift Machine and the Lexus LX600 World Premiere. As an Apple-certified professional and growth marketing expert, Alaa combines strategic brand management with data-driven insights to optimize marketing campaigns and drive business growth in the competitive automotive industry.

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