News
Egyptian Startup Mumm Launches ‘Mumm Prime’ Egypt’s First Premium Chef
Egypt’s homemade food service Mumm has launched “Mumm Prime”, Egypt’s premium online chef subscription service on Sunday. For an affordable monthly subscription fee; the service offers customers clean, freshly cooked homemade food for the same price of its raw supermarket ingredients.
Saving time and effort on daily chores and money on monthly household budget; Mumm Prime also gives its customers the convenience of ordering for next day or prescheduling their meals for up to a week in advance.
The Mumm Prime service launch marks the latest success in Mumm Prime’s significantly fast expansion in the Egyptian market since its initial launch to a limited segment of the market as a closed beta on the 2nd of April.
Soft launching in Tagamoa and Downtown areas on the 5th of May by Mumm, local homemade food startup, Mumm Prime garnered highly positive feedback; facilitating its market growth and setting ground for its delivery coverage expansion to all of Mumm’s active delivery locations last Thursday.
Parallel to its launch, Mumm attracted many partnerships with giant household names in the industry; including Etisalat, Kiri, and Nestle.
Fadi Antaki, CEO of A15 and one of Mumm’s primary investors, expressed faith in Mumm Prime’s promising potential in the market. “This expansion is just the beginning. Mumm Prime is not only the first Chef subscription service in Egypt and the Middle East, it’s also an intuitive solution to a growing demand in the lives of modernday Egyptian working mothers that wouldn’t have been possible without the technology and economies of scale that the team has built the past years.”
According to the May 2019 issue of World Bank’s Women Economic Empowerment Study; 91 percent of surveyed women reported spending an inordinate amount of time on unpaid household activities, and 27 percent reported that they perform unpaid care for family members, the value of which the survey estimated at EGP 496 billion. Moreover, survey findings also show that domestic unpaid work for married women does not decrease when they join the labour market, resulting in women spending almost equal hours on unpaid domestic work a week as they do in their fulltime jobs.
Giving people access to freshlycooked, clean homemade food for the highly affordable price of its raw supermarket ingredients, Mumm Prime presents working mothers with an opportunity to alleviate their household responsibilities on the consumer end and to increase their incomes on the homecook end. Expressing optimism for the future of Mumm Prime, Sharif ElBadawi, Partner at 500 Startups and a primary investor in Mumm, remarked: “Mumm’s readiness and success in the Mumm Prime launch goes to show the operational efficiency of the product, and the startup’s quick response to emerging demand. I have absolute confidence in its imminent prosperity and longterm scalability, and I’m looking forward to seeing Mumm Prime in every Egyptian home.”
Expanding on the concept of a homemade food subscription service; Waleed Abdelrahman, CEO and founder of Mumm, explains: “For the low subscription fee of EGP 300, working mothers everywhere can get the grueling chores of grocery shopping, food preparation, cooking, dishwashing and cleaning off their hands; saving them time, effort and money.” He adds: “Mumm Prime is more than a food subscription service, it’s the concept of a new lifestyle where working women don’t have to do twice the work on a normal week day, but rather focus on what really matters to them.”
Protected by local and international hygiene certifications, Mumm Prime kitchens are inspected against 99 international quality standards by a HACCPcertified hygiene doctor on a regular and surprise basis, the approved chefs are certified by the Ministry of Health and all Mumm Prime meals go through a tasting panel before making it to the final menu. Ensuring a transparent feedback process, the menu items are also publicly rated by the consumers on the website.
Commenting on Mumm Prime’s health features, which include displaying the nutritional components and calorie count of each meal, Waleed Abdelrahman added: “We have a lot of features in the pipeline for the upcoming months that will continuously improve this premium package as a staple in the daily lives of thousands of people throughout Egypt.”
Since its launch in 2015, Mumm has been connecting hungry professionals with over 200 active kitchens around Cairo; providing them with a large variety of single, familysized and frozen homemade meals for an affordable price tag.
Adapting Egyptian, Arab and international cuisine into its recipes, Mumm meals attracted a lot of regular customers from different walks of life; including busy corporate employees, single parents, independent millennials and thriving baby boomers at the peak of their careers. Mumm continues to attract different segments of the Egyptian society with its affordable, adaptive offerings and easytouse online platform.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
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