News
Breaking news and timely stories on tech, media, and marketing that matter to brands, agencies, and startups in the MENA region.
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The Most Viral Video of All Time on Facebook
In the last few years, the growth of online video has been unprecedented; we have seen already a lot of…
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Chelsea’s Digital Strategy: How Social Media Won Egypt
When Mohamed Salah joined Chelsea, Egyptian fans flooded the club’s social media. Chelsea responded quickly—launching a localized Arabic Facebook page…
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Nogoum FM Tops All Radio Stations Globally
In July 2014, Nogoum FM was recognized as the number-one radio station worldwide on social media, with more than four…
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Mobinil’s Ramadan 2014 Ad Sparks Nostalgia and Unity
Mobinil revives its tradition of heartfelt Ramadan campaigns with a 2014 musical ad celebrating hope, unity, and Egyptian spirit. Mobinil’s…
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How The World Reacted After Suarez Bite
Luis Suarez bite in front of the world during Uruguay and Italy’s match in group final match. The bite that…
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Egyptian MOI Developing A Social Media Tool
The Egyptian MOI has announced that they will be monitoring the internet in Egypt, and especially the social networks like…
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Support your team during World Cup 2014 with Twitter hashflags
Twitter launched a new world cup feature called “Hashflags“, along with other features to help you keep up with the…
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EdgeRank Checker Powered by Socialbakers
EdgeRank Checker “Applum LLC product” is now powered by Socialbakers and even more. ShareGrab, ContestCapture & PostAcumen are also Applum LLC products and were…
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30K retweets give 17 employees a trip to Dubai
A trip to Dubai with just a tweet! While we were exploring our Twitter timeline, we found an RT by…
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Heartbleed bug : Change your passwords to avoid
Heartbleed is a bug in the open-source cryptography library Open SSL which allows attackers to read the memory of servers…
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Weekly Top 10 YouTube Videos in Egypt
Another way to discover what’s happening around is YouTube videos from your country — That’s why we’ve decided to monitor…
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Facts behind Egypt hashtags impressions and reach
Recently, a huge argument started in Egypt because of some political hashtags impressions and reach weight online — Unfortunately, both sides…
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19 Important Steps to Manage Social Media Crisis
In the past few years, social media platforms such as Twitter, Facebook, and YouTube have caught the attention of brands,…
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Vodafone Egypt Leads the Telecom Industry on Facebook,
Vodafone Egypt reached 5 million followers on Facebook, to be the most followed telecom operator on Facebook in MEA, GCC,…
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Chelsea Hires Egyptian Agency to Engage Arabic Fans After Salah’s Move
Chelsea FC has hired Kijamii, a Cairo-based digital agency, after a massive influx of Egyptian fans flooded the club’s Facebook…
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