News
Snap to launch Creator Studio in Riyadh
Snap Inc. has announced that it will launch a Creator Studio in Riyadh, Saudi Arabia in 2022 to support its highly engaged local community in delivering new experiences on Snapchat.
The company has recently been investing in such studios in key international markets as a means to better serve local talent and business partners, including its growing creator ecosystems of augmented reality (AR) Lens developers, verified users, and local media publishers.
Riyadh will be the second location globally to house a Snap Creator Studio
Riyadh will be the second location globally to house a Snap Creator Studio following the launch of a similar location in Paris, France. Snap has already confirmed that the two studios will be followed by the opening of other regional studios in the future.
83% of Snapchatters in KSA now use augmented reality on a weekly basis to communicate, the highest use case in the world
The Creator Studio in Riyadh will engage current and future creators to showcase user-generated content and AR experiences built with Snap platforms, formats, and hardware. The company will leverage its global network of creatives and technical experts to evangelize new use cases. The studio will further provide in-person and virtual opportunities to train creative and technical talent. Snap will provide advice, resourcing, and investments to support creators within the local ecosystem to prototype and test new ideas, as well as incentivize creators to innovate with new content and AR tools.
Hussein Freijeh, General Manager for MENA at Snap Inc., said: “For years, Snap has been improving the way people live and communicate through visual self-expression and storytelling. The decision to open a Creator Studio in Saudi Arabia reflects the level of creativity we see on Snapchat amongst local users, the high levels of engagement on the app, and our desire to deepen the level of support that we can provide to the creator community and our business partners.”
Snapchat has a monthly addressable reach of over 19.5mn in KSA, with the Creator Studio to inspire, educate, and invest in local creator ecosystem
The Creator Studio in Riyadh will support all creators delivering experiences for Snapchat. Notable examples include Lens creators, those producing video content for Discover and Snapchat’s newest entertainment platform Spotlight, as well as developers focusing on Snapchat offerings such as Games, Minis, Layers, and more.
In Saudi Arabia, Snapchat’s Official Lens Creator community includes artists, designers, developers, and more who share an enthusiasm for redefining the world of camera creativity. Meanwhile, user-generated content is being produced by a large and thriving ecosystem in Saudi Arabia.
Publisher brands will also benefit from the Creator Studio. Saudi publishers see the value in their collaboration with Snapchat via Discover, tapping into Snap’s deep expertise in made-for-mobile content, while reaching an audience that is extremely engaged on the platform. In Saudi Arabia today, more people watch content on Discover than any of the top ten TV channels. Snap currently works with many premium content partners from Rotana Media Group to MBC, Saudi Broadcasting Authority, UTURN Entertainment, and many more.
“We deeply value these creator partners, and are grateful for all the exciting new experiences they build and bring to Snapchat,” adds Freijeh.
Through Snapchat, these creators can engage a monthly addressable reach of over 19.5mn individuals in Saudi Arabia. Snapchat now reaches 90% of 13-34-year-olds in the Kingdom. Not only is this a large community, but one that is highly engaged. Approximately 90% of Snapchatters in Saudi Arabia are engaging with Lenses on a daily basis, and 83% of those on Snapchat in the Kingdom use AR on a weekly basis to communicate–the highest use case in the world for Snapchat. According to data from Snap, over 80% of consumers in Saudi Arabia believe that AR will be both useful and important in the next five years.
“In Saudi Arabia, there’s a real understanding of Snapchat’s full value proposition, whether in communication, entertainment, commerce, or elsewhere,” concludes Freijeh. “Saudi Arabia is an incredibly exciting and dynamic market in terms of media, technology, and creativity. That is only being bolstered now as more businesses move to the digital economy and individuals spend more of their time online. The new Creator Studio will thus help inspire the next generation of creators about the possibilities of using the Snap camera across the arts, education, media, and cultural sectors.”
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
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