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Social media has dramatically changed how we communicate and provide us with untraditional ways to deliver our message. PR is arguably one of the main disciplines...
The Palestinian singer Laith Abu Joda sparked happiness this year at Social Media Day Egypt, which took place in the Greek Campus in downtown Cairo. Laith Abu Joda Trending...
Dubai – So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed Helmy, and dozens of social media...
Youtube Aflam is a movie library, aggregating Egyptian cinema classics from different official channels in one organized channel. Aggregation is a smart way to create a movies library on youtube. It’s easy...
Waking up so early to go train is sometimes a hassle and a pain in the neck for a lot of people. Not only this, but...
Social Media Newsjacking is essential for all brands. It’s a good opportunity to engage your customers on social media in a creative way, to show them how does your brand fit...
A random tweet by a Saudi guy drove +300 brands in Saudi Arabia to engage with. People and brands created a dedicated hashtag to support Abdullah’s tweet. Quickly, the...
We might all remember how US President Obama proved the importance and power of Social Media in his 2008 presidential campaign against Senator McCain. He was...
YouTube took down Al Nahar TV channel over alleged copyright violations, the world’s biggest online video platform said. “Al Nahar TV has been terminated because we...
When I first noticed the tweets of Mr. John Casson, The British Ambassador to Egypt, he was addressing the Egyptian Ministry of Foreign Affairs, and referring to someone who had...