Crisis Management - Digital Boom

Social Media Listening: Power or Peril?

Natasha Ighodaro, Digital Strategy Director, Newslab at J. Walter Thompson Worldwide in Dubai is one of the keynote speakers at the Marketing Kingdom Cairo 4, scheduled...

social media marketing, manage social media crisis, handle critical situations online, social media crisis management, social media tools, Managing crisis on social media in three simple steps

How To7 years ago

Managing crisis on social media in three simple steps

It takes one person to ruin your brand and a crisis management team to regain it! As smartphone users jump to an estimated 2 billion in...

EgyptAir Lashes at Haaretz's Misleading Tweet, Egyptair, social media, Haaretz, Israel Egypt, Hijacked aircraft, plane hijacked, crisis management

Case Studies8 years ago

EgyptAir Lashes at Haaretz’s Misleading Tweet

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it’s the hijacked Libyan plane yesterday. Egyptair’s Superb Social...

ocean blue hotel, sahel, egypt, north coast

Case Studies8 years ago

Ocean Blue, A Brand Attack Gone Wrong?

As a social media instructor, one of the things that always grab my attention is brand attacks. As it seems, people think attacking a brand on...

dark social, whatsapp, research, digital boom

News8 years ago

Why MENA communicators should care about dark social?

Let me ask you a question. Name the most popular application on the phones of consumers in the Middle East. It’s not Instagram. It’s not Twitter,...

TBS 's Om Ali Fuels Outrage on Social Media

Case Studies9 years ago

TBS ‘s Om Ali Fuels Outrage on Social Media

Since TBS opened, it has vowed to offer the optimum ingredients to stand out successfully as one of the top bakeries in Egypt, presenting a variety...